---
product_id: 50329018
title: "Designing Brand Identity: An Essential Guide for the Whole Branding Team"
price: "KD 25.30"
currency: KWD
in_stock: true
reviews_count: 13
url: https://www.desertcart.com.kw/products/50329018-designing-brand-identity-an-essential-guide-for-the-whole-branding
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region: Kuwait
---

# Designing Brand Identity: An Essential Guide for the Whole Branding Team

**Price:** KD 25.30
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- **What is this?** Designing Brand Identity: An Essential Guide for the Whole Branding Team
- **How much does it cost?** KD 25.30 with free shipping
- **Is it available?** Yes, in stock and ready to ship
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## Description

Buy Designing Brand Identity: An Essential Guide for the Whole Branding Team 4th by Wheeler, Alina (ISBN: 9781118099209) from desertcart's Book Store. Everyday low prices and free delivery on eligible orders.

Review: Best book on designing (and ultimately developing) a brand - recommend for comms/marketing practitioners - This is, by some distance, the best book I have purchased that looks at how to design/build a brand. I've bought quite a number of books on this topic and they all suffer from either being (a) incredibly academic (and, therefore, dull to read), (b) full of waffle and jargon, or (c) the author has a completely over-inflated opinion about him/herself and their book is largely condescending. The worst books combine all three aspects - feel free to peruse my other reviews on desertcart. Where Designing Brand Identity stands out is that it is easy to read and follow - beginners to this topic will find it just as easy to follow as experienced practitioners. It's written in a very engaging way and is literally a step-by-step guide on designing and developing your brand. I would also say don't be out off by the 'Designing' part of the title - this book is not just for those setting out to design a new brand. Experienced brand professionals will also find a wealth of information in here, either as refresher material, or (because the book is completely up to date) for information on developing your brand in 2013 onwards - including across websites, mobile and tablet platforms. The book is split into three parts. The first presents the fundamental concepts of branding, covering the basics from what is a brand and brand identity, to brand ideals, brand elements and brand dynamics. The second part covers the process(es) involved in designing a brand - with a big slant on processes, it covers research, audits, competitive analysis, strategy, design, touchpoints and managing assets. The final part of the book covers a number of case studies - from brands of all sizes - and reinforces the best practices that were covered earlier in the book. At 300+ pages, this isn't a small book by any stretch of the imagination, however, it's easy to read and follow and you can dip in and out of it depending on where you are in your brand journey. I'd highly recommend this to anyone working in communications and marketing too - you'll learn a lot more about how a brand is developed, and that knowledge will make your campaigns all the more powerful.
Review: Outstanding resource for branding professionals - It's tough to find books about branding that aren't either (a) self-help manuals which over-state the obvious and are therefore useless if you know almost anything at all about marketing, or (b) which take the case-study approach - often involving huge, existing brands like Coca-Cola or IBM and scenarios you may never face. This book, however, is sharp, bang up to date (4th edn) and ideal for anyone involved in building and articulating brands. Don't be put off by 'designing' in the title: it's ideal for copywriters (like me) and planners, for example, and as a resource or even a refresher for experienced branding professionals. Beautifully presented, a delight to read, 300+ fascinating pages... it definitely doesn't have an academic feel, but it does takes you through processes and metrics, rather than woolly suggestions, and there's a huge amount to get your teeth into. It's the first book I've encountered which looks at brand-building as a process and a science, as something which can be followed, and it provides the tools to help you do it. If I wasn't afraid of appearing to gush, I'd say I'd stumbled on trade secrets I should be paying a fortune for under the label 'consultancy'. Definitely recommended - although, unlike all the other books I wasted my money on, this one won't be a quick scan-read!

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN  | 1118099206 |
| Best Sellers Rank | 685,540 in Books ( See Top 100 in Books ) 754 in Advertising (Books) 6,917 in Graphic Design Books 7,075 in Business Development & Entrepreneurship (Books) |
| Customer reviews | 4.6 4.6 out of 5 stars (409) |
| Dimensions  | 21.59 x 2.29 x 27.43 cm |
| Edition  | 4th |
| ISBN-10  | 9781118099209 |
| ISBN-13  | 978-1118099209 |
| Item weight  | 1.27 kg |
| Language  | English |
| Print length  | 336 pages |
| Publication date  | 7 Dec. 2012 |
| Publisher  | John Wiley & Sons |

## Images

![Designing Brand Identity: An Essential Guide for the Whole Branding Team - Image 1](https://m.media-amazon.com/images/I/81mL25m20jL.jpg)
![Designing Brand Identity: An Essential Guide for the Whole Branding Team - Image 2](https://m.media-amazon.com/images/I/81rmYXPnCkL.jpg)
![Designing Brand Identity: An Essential Guide for the Whole Branding Team - Image 3](https://m.media-amazon.com/images/I/81pye1HvKcL.jpg)
![Designing Brand Identity: An Essential Guide for the Whole Branding Team - Image 4](https://m.media-amazon.com/images/I/81+yDyMkr7L.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Best book on designing (and ultimately developing) a brand - recommend for comms/marketing practitioners
*by G***R on 24 May 2013*

This is, by some distance, the best book I have purchased that looks at how to design/build a brand. I've bought quite a number of books on this topic and they all suffer from either being (a) incredibly academic (and, therefore, dull to read), (b) full of waffle and jargon, or (c) the author has a completely over-inflated opinion about him/herself and their book is largely condescending. The worst books combine all three aspects - feel free to peruse my other reviews on Amazon. Where Designing Brand Identity stands out is that it is easy to read and follow - beginners to this topic will find it just as easy to follow as experienced practitioners. It's written in a very engaging way and is literally a step-by-step guide on designing and developing your brand. I would also say don't be out off by the 'Designing' part of the title - this book is not just for those setting out to design a new brand. Experienced brand professionals will also find a wealth of information in here, either as refresher material, or (because the book is completely up to date) for information on developing your brand in 2013 onwards - including across websites, mobile and tablet platforms. The book is split into three parts. The first presents the fundamental concepts of branding, covering the basics from what is a brand and brand identity, to brand ideals, brand elements and brand dynamics. The second part covers the process(es) involved in designing a brand - with a big slant on processes, it covers research, audits, competitive analysis, strategy, design, touchpoints and managing assets. The final part of the book covers a number of case studies - from brands of all sizes - and reinforces the best practices that were covered earlier in the book. At 300+ pages, this isn't a small book by any stretch of the imagination, however, it's easy to read and follow and you can dip in and out of it depending on where you are in your brand journey. I'd highly recommend this to anyone working in communications and marketing too - you'll learn a lot more about how a brand is developed, and that knowledge will make your campaigns all the more powerful.

### ⭐⭐⭐⭐⭐ Outstanding resource for branding professionals
*by N***N on 3 April 2013*

It's tough to find books about branding that aren't either (a) self-help manuals which over-state the obvious and are therefore useless if you know almost anything at all about marketing, or (b) which take the case-study approach - often involving huge, existing brands like Coca-Cola or IBM and scenarios you may never face. This book, however, is sharp, bang up to date (4th edn) and ideal for anyone involved in building and articulating brands. Don't be put off by 'designing' in the title: it's ideal for copywriters (like me) and planners, for example, and as a resource or even a refresher for experienced branding professionals. Beautifully presented, a delight to read, 300+ fascinating pages... it definitely doesn't have an academic feel, but it does takes you through processes and metrics, rather than woolly suggestions, and there's a huge amount to get your teeth into. It's the first book I've encountered which looks at brand-building as a process and a science, as something which can be followed, and it provides the tools to help you do it. If I wasn't afraid of appearing to gush, I'd say I'd stumbled on trade secrets I should be paying a fortune for under the label 'consultancy'. Definitely recommended - although, unlike all the other books I wasted my money on, this one won't be a quick scan-read!

### ⭐⭐⭐⭐⭐ Really useful!
*by S***E on 16 August 2013*

I used this book for an essay on Branding and found it really useful! All the information is refreshingly clearly broken down in a simple layout with plenty of examples to illustrate the point, making a subject that can often be presented in an oppressive and complicated way much easier to understand! It covers a wide range of different aspects of the importance of branding. I would recommend this book to anyone who wants to learn the basics of branding.

## Frequently Bought Together

- Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition
- The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
- Designing Brand Identity: An Essential Guide for the Whole Branding Team

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*Store origin: KW*
*Last updated: 2026-02-17*