100% PURE Cocoa Butter Matte Lipstick Full Stay All Day Coverage, Lasting Moisturizing & Softening Natural Lip Color for All Skin Tones, Vegan Fruit Pigmented Sahara (Deep Neutral Nude) - 0.15 oz

I like the consistency and the color. Especially like the absence of toxic ingredients.

Love it

It's hard to find lipstick that doesn't have a bunch of toxins in it but this one doesn't! I have an app that tells shows which ingredients are bad, etc and lipstick is one of the worst ones. This lipstick, I bought Sahara, goes on nicely. I like the color. I wish it had shine to it but that's OK. It lasted about 4 hrs even with me drinking water. I thought it was pricey but natural products usually are. Cost is very subjective. Give it a try!

This lipstick looks like a MAC or YSL lipstick. It goes on so smooth and the color is so rich. I’ll be rocking this all Fall and want every color!Update: I went ahead and bought two more of hyacinth because this lipstick is the best I’ve ever used. At first glance the tube doesn’t seem to have a lot but literally one swipe on each lip will give you a full coverage that will last all day, unless you eat something greasy. I’m obsessed.

This is my favorite lipstick brand. Very matte and the color mirage looks natural ish. It’s not obvious the person is wearing lipstick imo. Blends with skin nicely, I.e. not thick and creamy. Stays on a long time too. I hope they come out with more colors.

I purchased "Sahara" --- The color was completely different from the pictures, it's VERY misleading and my #1 dealbreaker when it comes to purchasing makeup. The color also faded an hour later (during which I didn't eat or drink anything that would make it fade faster.) Not worth the money, and I don't know why this company is still making these mistakes? I found them in 2020 and the reviews THEN were the same complaints as now. It's like they're not even trying anymore.

Good

Gorgeous mid to dark tone electric purple with magenta shade. It is super pigmented and opaque. Ingredients are super pure, this lipstick is vegan, gluten free, cruelty free and made in usa. But it is soooo dry! Impossible to wear on its own! But once i wear it on top of a creamy lipstick it is fine. It doesn't bleed, stays on all day like a stain. The longest lasting natural lipstick i own. This shade is so beautiful and unusual so it's worth having to go through little troubles. I still recommend it!