---
product_id: 63789231
title: "How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands Hardcover – 19 Nov. 2015"
brand: "jenni romaniukbyron sharp"
price: "KD 12.40"
currency: KWD
in_stock: true
reviews_count: 8
url: https://www.desertcart.com.kw/products/63789231-how-brands-grow-part-2-emerging-markets-services-durables-new
store_origin: KW
region: Kuwait
---

# How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands Hardcover – 19 Nov. 2015

**Brand:** jenni romaniukbyron sharp
**Price:** KD 12.40
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands Hardcover – 19 Nov. 2015 by jenni romaniukbyron sharp
- **How much does it cost?** KD 12.40 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.com.kw](https://www.desertcart.com.kw/products/63789231-how-brands-grow-part-2-emerging-markets-services-durables-new)

## Best For

- jenni romaniukbyron sharp enthusiasts

## Why This Product

- Trusted jenni romaniukbyron sharp brand quality
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- 15-day hassle-free returns

## Description

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## Images

![How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands Hardcover – 19 Nov. 2015 - Image 1](https://m.media-amazon.com/images/I/71bx+eRVluL.jpg)
![How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands Hardcover – 19 Nov. 2015 - Image 2](https://m.media-amazon.com/images/I/31zRJgbRi8L.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ An accessible read for both experienced practitioners and those new to marking
*by K***R on 11 January 2016*

An excellent addition to our knowledge of brandsIt restates aspects of the earlier How Brands Grow by Byron Sharp (2010, OUP) and extends the thinking in that text to word of mouth, online, new buyers and luxury brands.Companies get bigger by acquiring more customers. The problem for marketers is to advise on the process of customer acquisition and this is what the book does so well. The products of a company have to be available both physically and mentally for new customers to be gathered and Jenni Romaniuk does an excellent job in explaining the less familiar aspects of mental availability and linking them to promotion while others explain aspects of physical availability. Generally, the exposition is startlingly fresh and leaves behind some of the rather stale orthodoxies found in many marketing textbooks. Partly, the work can be original because it is not a textbook. It is designed for the open-minded practitioner who wants to understand marketing better. It does not support every claim made with evidence but there is a substantial amount of new data that the Institute has gathered. Despite (or because of) its practitioner focus, this book is a necessary addition to any MBA course and it will add interest to specialist courses in marketing. This is a book that will be used in those marketing departments that can embrace change and also by academics to develop their courses.

### ⭐⭐⭐⭐⭐ MUST READ for a marketeer
*by M***. on 29 November 2019*

If you want to understand why penetration growth really matters, this is the book that you need (together with Part One)

### ⭐⭐⭐⭐⭐ Essential Reading for marketing practicioners
*by J***Y on 30 November 2018*

Helps me sound like I know what I'm talking about, for that reason alone it's worth six stars at least...

## Frequently Bought Together

- How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands
- How Brands Grow: What Marketers Don't Know
- Better Brand Health: Measures and Metrics for a How Brands Grow World

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*Product available on Desertcart Kuwait*
*Store origin: KW*
*Last updated: 2026-01-26*