---
product_id: 638692208
title: "Focus: The ASML way - Inside the power struggle over the most complex machine on earth"
price: "KD 10.63"
currency: KWD
in_stock: true
reviews_count: 8
url: https://www.desertcart.com.kw/products/638692208-focus-the-asml-way-inside-the-power-struggle-over-most
store_origin: KW
region: Kuwait
---

# Focus: The ASML way - Inside the power struggle over the most complex machine on earth

**Price:** KD 10.63
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Focus: The ASML way - Inside the power struggle over the most complex machine on earth [Hijink, Marc, Hijink, Marc] on desertcart.com. *FREE* shipping on qualifying offers. Focus: The ASML way - Inside the power struggle over the most complex machine on earth

Review: Great read worth the time - The author, Marc Hijink, was able to gain unique access into ASML which is very evident in the storytelling and the anecdotes shared. Marc Hijink’s "Focus: The ASML way" provides a compelling narrative of ASML, a company that has become a titan in the world of semiconductor manufacturing by mastering the art of photolithography. The storytelling in this book is both detailed and engaging, offering readers a rich blend of technical insights and historical context that traces the company’s evolution from obscurity to a global monopoly in an industry that underpins modern technology. Hijink does an excellent job of capturing the essence of ASML's journey from the quiet Dutch town of Veldhoven of no particular importance, this offshoot of Philips Electronics that was really paid no attention to by Philips became THE most important company in the semiconductor world. The author spotlights the dynamic duo of Peter Wennink and Martin van den Brink. Their combined leadership style, characterized by Dutch bluntness and an unyielding commitment to innovation, is vividly portrayed. Van den Brink, in particular, is depicted as a brilliant technologist whose visionary approach, despite interpersonal challenges, propelled ASML to new heights. Wennink is the “people person” and non-engineer of the duo who frequently comes in to the aftermath of van den Brink’s style both internally and with vendors and customers. This focus on key personalities adds a human dimension to the corporate saga, making the narrative both relatable and inspiring. ￼ (Pictured above: Martin van den Brink on the left and Peter Wennink on the right) However, while the book delves into the strategic gambles, including bold acquisitions and mergers that defined ASML's path, I found myself wanting more emphasis on the technical difficulties and engineering challenges the company faced. The complexities of developing photolithography machines, especially the EUV (Extreme Ultraviolet) systems, are monumental, and a deeper dive into these aspects would have enriched the narrative further. The sheer scale of these machines, requiring seven jumbo jets for transport, and the willingness of clients to invest in untested prototypes for the promise of cutting-edge technology, underscores the high-stakes environment ASML operates within. The units may be large, but they are extremely fragile. The separated parts of the machine need specifically designed metal incubators to keep the sensitive equipment at exactly the right temperature during its travels. ￼ The geopolitical context, particularly ASML’s navigation through the choppy waters of international export restrictions and its relationships with key markets like China and Taiwan, is well-explored. Hijink effectively illustrates how ASML has managed to balance these political dynamics both at home and internationally while maintaining its technological edge. The book also sheds light on the fascinating business model where customers prefer receiving imperfect machines for immediate use, betting on their lucrative potential and the company's ability to service and perfect them post-installation. In summary, "Focus: The ASML way" is a testament to a Dutch success story, detailing how ASML's relentless innovation and risk-taking have made it indispensable in the tech world, despite its low profile. The book's strength lies in its storytelling and the detailed look at the company's leadership and strategic decisions. However, for those intrigued by the technical marvels of semiconductor manufacturing, there's a slight yearning for more depth in the technical challenges. Nevertheless, Hijink’s work is a valuable addition to the literature on technology and business, highlighting the intricate dance of technology, commerce, and geopolitics.
Review: fascinating insight into a pivotal company - Most people have heard about Nvidia and maybe even TSMC. But dive a little deeper and ASML is the company propping up the chip designers/ fabs. The Dutch are straight talkers and no nonsense types and it is a fascinating account of a people who are so inventive, dogged and determined to be the best in the world at producing machines that make chips. The personalities are big yet humble beyond what you could imagine of persons with such wealth but it is what drives the culture of the company. The need to collaborate is what built this company to where it is and it's refreshing to see that such a big company would take such an approach all in the name of delivering results to the customer. Very enjoyable read.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #57,917 in Books ( See Top 100 in Books ) #41 in Company Business Profiles (Books) #189 in Biographies of Business & Industrial Professionals |
| Customer Reviews | 4.5 out of 5 stars 300 Reviews |

## Images

![Focus: The ASML way - Inside the power struggle over the most complex machine on earth - Image 1](https://m.media-amazon.com/images/I/71T2M4i4n9L.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Great read worth the time
*by J***M on December 1, 2024*

The author, Marc Hijink, was able to gain unique access into ASML which is very evident in the storytelling and the anecdotes shared. Marc Hijink’s "Focus: The ASML way" provides a compelling narrative of ASML, a company that has become a titan in the world of semiconductor manufacturing by mastering the art of photolithography. The storytelling in this book is both detailed and engaging, offering readers a rich blend of technical insights and historical context that traces the company’s evolution from obscurity to a global monopoly in an industry that underpins modern technology. Hijink does an excellent job of capturing the essence of ASML's journey from the quiet Dutch town of Veldhoven of no particular importance, this offshoot of Philips Electronics that was really paid no attention to by Philips became THE most important company in the semiconductor world. The author spotlights the dynamic duo of Peter Wennink and Martin van den Brink. Their combined leadership style, characterized by Dutch bluntness and an unyielding commitment to innovation, is vividly portrayed. Van den Brink, in particular, is depicted as a brilliant technologist whose visionary approach, despite interpersonal challenges, propelled ASML to new heights. Wennink is the “people person” and non-engineer of the duo who frequently comes in to the aftermath of van den Brink’s style both internally and with vendors and customers. This focus on key personalities adds a human dimension to the corporate saga, making the narrative both relatable and inspiring. ￼ (Pictured above: Martin van den Brink on the left and Peter Wennink on the right) However, while the book delves into the strategic gambles, including bold acquisitions and mergers that defined ASML's path, I found myself wanting more emphasis on the technical difficulties and engineering challenges the company faced. The complexities of developing photolithography machines, especially the EUV (Extreme Ultraviolet) systems, are monumental, and a deeper dive into these aspects would have enriched the narrative further. The sheer scale of these machines, requiring seven jumbo jets for transport, and the willingness of clients to invest in untested prototypes for the promise of cutting-edge technology, underscores the high-stakes environment ASML operates within. The units may be large, but they are extremely fragile. The separated parts of the machine need specifically designed metal incubators to keep the sensitive equipment at exactly the right temperature during its travels. ￼ The geopolitical context, particularly ASML’s navigation through the choppy waters of international export restrictions and its relationships with key markets like China and Taiwan, is well-explored. Hijink effectively illustrates how ASML has managed to balance these political dynamics both at home and internationally while maintaining its technological edge. The book also sheds light on the fascinating business model where customers prefer receiving imperfect machines for immediate use, betting on their lucrative potential and the company's ability to service and perfect them post-installation. In summary, "Focus: The ASML way" is a testament to a Dutch success story, detailing how ASML's relentless innovation and risk-taking have made it indispensable in the tech world, despite its low profile. The book's strength lies in its storytelling and the detailed look at the company's leadership and strategic decisions. However, for those intrigued by the technical marvels of semiconductor manufacturing, there's a slight yearning for more depth in the technical challenges. Nevertheless, Hijink’s work is a valuable addition to the literature on technology and business, highlighting the intricate dance of technology, commerce, and geopolitics.

### ⭐⭐⭐⭐⭐ fascinating insight into a pivotal company
*by K***H on December 31, 2025*

Most people have heard about Nvidia and maybe even TSMC. But dive a little deeper and ASML is the company propping up the chip designers/ fabs. The Dutch are straight talkers and no nonsense types and it is a fascinating account of a people who are so inventive, dogged and determined to be the best in the world at producing machines that make chips. The personalities are big yet humble beyond what you could imagine of persons with such wealth but it is what drives the culture of the company. The need to collaborate is what built this company to where it is and it's refreshing to see that such a big company would take such an approach all in the name of delivering results to the customer. Very enjoyable read.

### ⭐⭐⭐⭐⭐ Excellent intro to ASML and EUV
*by J***H on June 16, 2025*

This book gave a very captivating account of the development of ASML and lithography in the chip industry. A great place for an interested layman to start reading and learning about this topic. I strongly recommend for those interested to give it a stab.

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*Product available on Desertcart Kuwait*
*Store origin: KW*
*Last updated: 2026-02-26*