IT Cosmetics CC+ Cream Travel - Natural Full Coverage Foundation With SPF 50+, Color Corrector & Anti-Aging Hydrating Serum, Hyaluronic Acid + Peptides, Up To 24H Wear, All Skin Types- 0.4 fl oz

I have purchased this foundation in so many different shades now I have my summertime favorite one and my winter time favorite shade. These work so well for my mature skin they do not get into my fine line or wrinkles. They actually make me feel so good and confident about myself and make my skin look and feel so soft. They last all day long and cover every single one. The best part is you really do not need a lot of this product. I buy the travel size and it will last me such a long time. Give it a try yourself. You can thank me later for reference. I am 36.😘

Awesome CC...OMG my first time finally trying this on as I have tried them all, I feel, but really does feel like I just have a feeling good lotion on. It doesn't cover up spots cuz I'm 53 butet me say this, it doesn't have to cuz it just blur's everything on my face. Wished I tried this 1st. Wow is all I can say. I don't get commissions like these folks that try to sell everything in the moon even if it barely works. I'm buying the full size next but a lot goes a long long way.

It’s so hard to get an actual color match with swatch photos, but if you do, then this is a winner. As an older lady this corrects color leaving an even complexion base for makeup or just blush and go. What I ordered was too fair but I liked it well enough to order a full size in a more medium shade. It would be amazing if the company would include sample pack sets with a small round peel off of each color good for 1-3 samplings to determine correct color or mix to a preferred custom color. Far too expensive not to get it right on the first buy. I actually passed this up due to price and ordered 2 other brands which did not work either for different reasons. AK-brand I bought 2x was perfect (but no longer in production) so I’ve been on a search and this is as close as I can find with 50 SPF, no cast and a dewy look that is especially forgiving to older skin. This may be ‘it’ for me.*Please consider including samplings for orders so we are more confident which encourages repeat customers for exact shades matches. That would benefit everyone.Will update my new color choice when it arrives.

I saw this product on an infomercial but decided to see what Amazon reviewers had to say about it. I am so surprised by any negative review. I'm a 58 year old woman of Italian heritage. I definitely have that ever-so-slight olive tint to my skin. Despite the spotty reviews I decided to try it anyway. SO glad I did! Now mind you, my daughter works for Sephora - so I have plenty to compare it to. Also I read a Wall Street Journal article with the title "What Make-up Is Best For A Woman Over 40" or something like that. The answer - VERY LITTLE. Stay out of the sun, use very good moisturizers, and wear as little make-up as possible. So almost 20 years ago I began my search for a "no make-up" make-up. At the time Erno Lazslo was the only company I could find that had something like what I wanted with their "Tinted Treatment." These days the new thing is the "BB tinted creams." I still use a tiny bottle of Laszlo around my very darkened eye area as well as Laura Mercier's Foundation Primer/Radiance sometimes. I haven't used a base foundation in decades - it just makes me look older. The problem was while these products helped moderately with a moisturizing way to cover the darkness around my eyes, they aren't good to cover anything else on my face as they are too sheer and translucent. That's why I decided I wanted to try It Cosmetics full coverage cream Travel Size in Light." Or as the title says here, "It Cosmetics Your Skin But BetterTM CC Cream".1) You truly need just a teeny, tiny, tiny bit. And this is from the woman who buys the DEALER size on anything - like Erno Lazslo products that I get on Amazon or Ebay. I am totally resistant to using anything in a tiny quantity. This product TOTALLY covers, and it is SO moisturizing! I have extremely dry skin but you wouldn't know it because I use good hydrating creams and drink gallons of water.2) I have a lot of problems with sensitivity around my eyes. This product is perfect around the eyes, no issues. 3) In applying it I got some to far under my eye. But because I had a red spot near my nose I just blended it in and tapped a spec more on it and BAM spot gone. Then came the real test. On the left side of my forehead I have a sun spot that looks like a birth mark. Yeah - in my youth I was the one in my northern New York back yard in April using aluminum foil on a double record album cover (children ask your grandparents about what I'm talking about...lol). I put a bit on that spot and after tap, tap, tapping it vanished. But without that caky, thick too-much-foundation look.3) Considering that I use both the "Your Skin But Better" & the Bye Bye Under Eye---It is true about not going into your creases and wrinkles. The problem with concealers around the eye that I use is due to the creams and then moisturizing concealers - in about ten minutes I have these light lines everywhere. Not to mention mascara smudge. True to what they say on T.V. minimal lines happen and depending on the type of day I'm having often no lines whatsoever. It just fades or maybe absorbs into my skin and about mid-day I need to reapply but only a touch up is necessary if used in conjunction with "It Bye Bye Under Eye." Here's my tip about the under-eye-black smudgies -- with the "It" products, it totally depends on the mascara you're using. Example - when I use a regular Max Factor concealer I could use ten different types of under eye concealers and no matter what I've used - I'd still have the mid-day smudgies. I admit I use expensive mascaras - (my daughter brings me many gifts from Sephora 😉) but not one of them smudged at all with the "It" products. I also use Revlon & L'Oreal mascara as well - haven't with "It" yet but my point is -- I think the complaint about the smudging has more to do with the mascara than this product.4) Here's another huge deal (for me). End of day, my eyes weren't dried out like the Sahara Desert. It actually not only acts like a sheer light make-up that actually covers, but it feels like I've applied eye cream to my eyes and skin all day long!I LOVE this product and for me it lives up to all the hype. You only need to use such a small bit of it that using the travel size should last you a long time and then it won't seem so horribly expensive. Here's the way I look at it - spend a little on your face --- I'd rather that and cut costs elsewhere. I can live without Starbucks. My face comes first!

I love this product! I bought a small sample size and I looked into the bigger size but it is extremely expensive. I will buy it again the next time It goes on sale. Great coverage, good color, light without causing break outs. Stays on in pool

I really wanted to love this product! IT Cosmetics Your Skin But Better CC+ Cream has such amazing coverage and a beautiful finish that looks natural yet flawless. It gives my skin a nice glow and feels light on my face, plus the SPF is a major bonus! However, as much as I adore how it looks on others, it just didn’t work for my textured skin. It tended to settle into my pores and fine lines, emphasizing the texture I was hoping to smooth out. I’m super bummed because it’s such a great formula overall. It might work better for those with smoother skin, but for anyone with texture, it may not be the best match.

As far as I can tell, this particular CC Cream does not oxidize nearly as much - if any - compared to other products that experience a visible oxidation. I've wore this product a few times on hot summer days and it has survived a day on the beach, and long hot summer days spent in and out of the car without melting off my face!!! This product doesn't cake for a very long time!!! It is very expensive, no doubt but the quality is unparalleled. A little bit of product goes a very long ways!!!