---
product_id: 74701016
title: "Anew Platinum Instant Eye Smoother, for Instant Results on Eye Bags, Wrinkles and Puffiness, 15ml"
brand: "avon"
price: "KD 14.76"
currency: KWD
in_stock: true
reviews_count: 13
category: "Avon"
url: https://www.desertcart.com.kw/products/74701016-anew-platinum-instant-eye-smoother-for-instant-results-on-eye
store_origin: KW
region: Kuwait
---

# Lightweight gel formula, non-sticky Powered by Protinol for anti-aging Instant tightening in seconds Anew Platinum Instant Eye Smoother, for Instant Results on Eye Bags, Wrinkles and Puffiness, 15ml

**Brand:** avon
**Price:** KD 14.76
**Availability:** ✅ In Stock

## Summary

> 👁️‍🗨️ Wake Up Your Eyes Instantly, Because You Deserve to Look as Energized as You Feel!

## Quick Answers

- **What is this?** Anew Platinum Instant Eye Smoother, for Instant Results on Eye Bags, Wrinkles and Puffiness, 15ml by avon
- **How much does it cost?** KD 14.76 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.com.kw](https://www.desertcart.com.kw/products/74701016-anew-platinum-instant-eye-smoother-for-instant-results-on-eye)

## Best For

- avon enthusiasts

## Why This Product

- Trusted avon brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **All-Day Confidence:** Long-lasting firming effect keeps eyes fresh from AM to PM
- • **Instant Eye Revival:** See visible reduction in puffiness, bags & wrinkles within seconds*
- • **Gentle Yet Effective:** Suitable for all skin types, including sensitive and mature skin
- • **Precision Micro-Dose:** Tiny pea-sized application ensures no chalky residue or irritation
- • **Budget-Friendly Luxury:** Premium anti-aging results without breaking the bank

## Overview

Avon Anew Platinum Instant Eye Smoother is a 15ml gel-based eye cream designed to instantly tighten and smooth the under-eye area, reducing puffiness, bags, and wrinkles. Powered by Protinol, it delivers visible results within seconds and lasts all day. Its lightweight, non-irritating formula is suitable for all skin types and offers a cost-effective solution for a refreshed, youthful look.

## Description

Product Description About me:Anew Platinum Instant Eye SmootherDreaming of the perfect eye day? Well, dreams can come true. Say hello to our Instant Eye Smoother, an under-eye cream that works to help banish the look of under-eye bags, puffiness and wrinkles – in just seconds*. Plus it lasts all day, leaving you looking fabulous from morning to night. So whether you've had a hard night of baby wake ups or just need a boost in the morning, this skincare essential delivers results quickly. Don't believe us? Give it a try and feel your skin instantly begin to tighten! Product Specification:• Instant results with this under-eye cream.• Suitable for mature skin in need of a boost.• Size: 15ml How to use me:1. Dot a tiny amount under the eye2. Gently tap (don’t rub) over skin to form a layer3. Keep your face still and allow to dry – you’ll feel it instantly begin to tighten4. Enjoy a smoother-looking eye area all day! What's in:Instantly smoother-looking eyes that help to keep you looking wide eyed and fresh, even on those tough mornings! What's out:Puffy, under-eye bags that leave you looking tired. *Based on a consumer study with 128 participants Ingredients PROTINOL

Review: If you do this, then do it the right way!! - There are products out there which cost, at the most from the places I've looked, up to five times as much as this product. These vials contain a lot less of the product than that which is contained within this tube. For a while I swore by another leading brand, which I'd discovered here on desertcart. I thought nothing would match it. Then I saw this in my neighbour's Avon book, and bought it. I tried it. Applying in exactly the same way as the previous product. I waited. Five minutes to be precise. Then I gawked into the mirror. What a result. Better than before. Firmer. Smoother. No dryness whatsoever. And no shine. It works. Really works. The skin tingled just after applying this. Good sign. For whatever scientific reason, it indicates a progress. The timing from application to end result is a little deceptive. This will not gain maximum results after the recommended Avon waiting time of one minute and a bit. And herein lies the problem that so many users are experiencing, claiming after trying it that it doesn't work. At all. This is what I'm seeing when going through each review. Because it states in the instruction leaflet that it should be dry after a minute or so, I can only think that the majority of those people trying this product out are seeing very little change in the area around the eyes, after this short time. Assuming dryness, the temptation to apply another coat might get the better of those hoping for the best. (It will happen. Believe me. ) Applying another coating of the gel over an already half baked initial application is going to result in disaster. Any development of the first coat will be hindered by the second coat going on. Within minutes, the whole eye will develop into an area looking as if white chalk dust has been slapped over the eye area of the face. I'm almost positive too, that a reapplication will involve putting a coat of the stuff around the eye at quite possibly, twice the quantity. Even those users who are experiencing white smudge eye after just one coat, are making one vital mistake. THERE IS TOO MUCH OF THE EYE GEL BEING USED. Use a miniscule amount. I'd suggest around the tenth of the size of a pea. Don't rub...ever. Tap the gel gently into the eye area, it will probably seem that there isn't enough of the gel being applied. There is. Repeat this process on the other eye. Gentle dabbing onto the area. Never rubbing or smoothing the lotion in. Then wait. As I said, five minutes. I think all those who already decided to write this off, shall now be experiencing totally different thoughts and approaches to the próduct. Now then. Here's the thing . If after completing this application,anybody feels that there may be still a little room here and there for improvements , then reapply over the first coat in exactly the same way. Don't use any more of the gel. The same amount maximum I'd suggest, decreasing to a little, even lesser amount to suit. Used in this way, this little gem is worth £8.99 of my money any day. It lasts for a long time, or less, depending on how often it is applied. When the result is achieved though, I guess most satisfied users will make this a daily ritual. I do. Just remember the vital and key application process. Tiny amounts of the gel, dabbing and never rubbing, and a little patience to see a fantastic result. This is truly remarkable and without its finding its way to me, I think I'd be feeling old(er). People who know me tell me I look well, and somehow rejuvenated. People who might need to determine my age from time to time, look surprised when it transpires that I'm 55 years old. Most assume 40 to 45. Thank you Avon for develping this beauty. And thank you desertcart for getting it right here to me. Oh, and by the way, and not that it should make any difference, I am MALE.
Review: Great product - So, I initially was looking for a tightening cream that had gone viral on tik tok. However, after seeing the price I decided against it. Having tried another brand (M.P.E) which comes in bottles for 100 and 200 uses but was utterly terrible in the texture and final look I decided not to ever spend that much money on a product of this ilk again. Still, I wanted something to ease my bags. I'm a 43 year old woman with good skin (if I do say so myself) but my burgeoning bags and dark circles were still ageing me. Anyhoo, thought I'd look on Avons site, saw this but decided to look for other reviews. Came across this on desertcart at a cheaper price (by about a fiver) so thought 'why not'. I read the recent reviews and took on board the most recent one left by a very helpful chap. He was Bob on with his instructions. Use the tiniest of dots, a little really does go a long way. I'd popped no make up on all day but had eye cream, moisturiser and primer on since 9.30am. My parcel arrived by 4.30pm (next day delivery) put it on straight away. No stinging, no irritation, no weird sticky residue, no chalky marks ANYWHERE and totally refreshed, bright looking under eye area in minutes. I'm absolutely impressed. Only time will see how long the effects last for and I will experiment with putting a touch of concealer over the top. This isn't an eye lift in that it won't take all the problems under your eyes away but for an instantly refreshed look which is gentle for sensitive eyes and even gentler on your bank balance then this is definitely worth a try. Very happy so far.

## Features

- Say bye-bye to puffiness, under-eye bags and wrinkles in an instant with this amazing eye cream.
- This wonder cream instantly tightens the area around your eyes for smoother-looking skin.
- See results in just seconds* thanks to its fast working formula.
- Just dot a tiny amount under the eye, gently tap (don’t rub) and leave to dry for gorgeous eyes.
- Includes 1 x 15ml.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B07G4D5J36 |
| ASIN  | B07G4D5J36 |
| Best Sellers Rank | 28,963 in Beauty ( See Top 100 in Beauty ) 194 in Eye Creams |
| Brand | Avon |
| Colour | non |
| Customer Reviews | 3.8 3.8 out of 5 stars (537) |
| Customer reviews | 3.8 3.8 out of 5 stars (537) |
| Date First Available | 1 Aug. 2018 |
| Format | Gel |
| Is discontinued by manufacturer  | No |
| Item dimensions L x W x H | 12 x 3 x 12 centimetres |
| Item model number | 293-50-17U |
| Item model number  | 293-50-17U |
| Manufacturer | Avon Cosmetics Ltd |
| Manufacturer  | Avon Cosmetics Ltd |
| Package Weight | 0.03 Kilograms |
| Package dimensions | 11.9 x 3.3 x 2.7 centimetres |
| Product Dimensions | 12 x 3 x 12 cm; 30 g |
| Product Dimensions  | 12 x 3 x 12 cm; 30 g |
| Scent | Unscented |
| Skin type | All |
| Special features | Anti-Ageing, Anti-Wrinkle, Anti-acne, Firming, Refreshing |
| Volume | 15 Millilitres |

## Product Details

- **Active ingredients:** PROTINOL
- **Age range (description):** Adult
- **Brand:** Avon
- **Item dimensions L x W x H:** 12 x 3 x 12 centimetres
- **Item form:** Gel
- **Item volume:** 15 Millilitres
- **Number of items:** 1
- **Scent:** Unscented
- **Skin type:** All
- **Special feature:** Anti-Ageing, Anti-Wrinkle, Anti-acne, Firming, Refreshing

## Images

![Anew Platinum Instant Eye Smoother, for Instant Results on Eye Bags, Wrinkles and Puffiness, 15ml - Image 1](https://m.media-amazon.com/images/I/41urDeDGCxL.jpg)

## Questions & Answers

**Q: Hi, I am confused with this product.  Is it a daily routine to eliminate puffiness and wrinkles or is it used as a cover for a once off occasion.?**
A: HI

You can use it daily if you wish but its not like a cream that takes time to take effect. This one works fairly quickly so is great for nights out when you want to look your best. You only need a very tiny amount though, not like a cream that you put on.

Hope that helps

**Q: How long does the effects last for?**
A: All day! Basically until you wash your face. I have stuck with this in spite of dearer alternatives on market. This is cheap as chips! Just dont apply too much, pat on with finger, if too much remove. Dries quick and no problem dabbing foundation on top.

**Q: Do use this cream before my makeup?**
A: Yes. Dot a tiny amount under the eye, gently tap (don’t rub) over skin to form a layer, keep your face still and allow to dry – you’ll feel it instantly begin to tighten.
Christine - Goldweave Cosmetics

**Q: Does this product contain parabens**
A: Ingredients are:-
Aqua propylene glycol potassium silicate glycerin hydroxyethylcellulose hydroxyethel urea sodium magnesium silicate polymide.1 urea <1030974-018>
No parabens

## Customer Reviews

### ⭐⭐⭐⭐⭐ If you do this, then do it the right way!!
*by G***Y on 9 December 2019*

There are products out there which cost, at the most from the places I've looked, up to five times as much as this product. These vials contain a lot less of the product than that which is contained within this tube. For a while I swore by another leading brand, which I'd discovered here on Amazon. I thought nothing would match it. Then I saw this in my neighbour's Avon book, and bought it. I tried it. Applying in exactly the same way as the previous product. I waited. Five minutes to be precise. Then I gawked into the mirror. What a result. Better than before. Firmer. Smoother. No dryness whatsoever. And no shine. It works. Really works. The skin tingled just after applying this. Good sign. For whatever scientific reason, it indicates a progress. The timing from application to end result is a little deceptive. This will not gain maximum results after the recommended Avon waiting time of one minute and a bit. And herein lies the problem that so many users are experiencing, claiming after trying it that it doesn't work. At all. This is what I'm seeing when going through each review. Because it states in the instruction leaflet that it should be dry after a minute or so, I can only think that the majority of those people trying this product out are seeing very little change in the area around the eyes, after this short time. Assuming dryness, the temptation to apply another coat might get the better of those hoping for the best. (It will happen. Believe me. ) Applying another coating of the gel over an already half baked initial application is going to result in disaster. Any development of the first coat will be hindered by the second coat going on. Within minutes, the whole eye will develop into an area looking as if white chalk dust has been slapped over the eye area of the face. I'm almost positive too, that a reapplication will involve putting a coat of the stuff around the eye at quite possibly, twice the quantity. Even those users who are experiencing white smudge eye after just one coat, are making one vital mistake. THERE IS TOO MUCH OF THE EYE GEL BEING USED. Use a miniscule amount. I'd suggest around the tenth of the size of a pea. Don't rub...ever. Tap the gel gently into the eye area, it will probably seem that there isn't enough of the gel being applied. There is. Repeat this process on the other eye. Gentle dabbing onto the area. Never rubbing or smoothing the lotion in. Then wait. As I said, five minutes. I think all those who already decided to write this off, shall now be experiencing totally different thoughts and approaches to the próduct. Now then. Here's the thing . If after completing this application,anybody feels that there may be still a little room here and there for improvements , then reapply over the first coat in exactly the same way. Don't use any more of the gel. The same amount maximum I'd suggest, decreasing to a little, even lesser amount to suit. Used in this way, this little gem is worth £8.99 of my money any day. It lasts for a long time, or less, depending on how often it is applied. When the result is achieved though, I guess most satisfied users will make this a daily ritual. I do. Just remember the vital and key application process. Tiny amounts of the gel, dabbing and never rubbing, and a little patience to see a fantastic result. This is truly remarkable and without its finding its way to me, I think I'd be feeling old(er). People who know me tell me I look well, and somehow rejuvenated. People who might need to determine my age from time to time, look surprised when it transpires that I'm 55 years old. Most assume 40 to 45. Thank you Avon for develping this beauty. And thank you Amazon for getting it right here to me. Oh, and by the way, and not that it should make any difference, I am MALE.

### ⭐⭐⭐⭐⭐ Great product
*by N***W on 3 June 2022*

So, I initially was looking for a tightening cream that had gone viral on tik tok. However, after seeing the price I decided against it. Having tried another brand (M.P.E) which comes in bottles for 100 and 200 uses but was utterly terrible in the texture and final look I decided not to ever spend that much money on a product of this ilk again. Still, I wanted something to ease my bags. I'm a 43 year old woman with good skin (if I do say so myself) but my burgeoning bags and dark circles were still ageing me. Anyhoo, thought I'd look on Avons site, saw this but decided to look for other reviews. Came across this on Amazon at a cheaper price (by about a fiver) so thought 'why not'. I read the recent reviews and took on board the most recent one left by a very helpful chap. He was Bob on with his instructions. Use the tiniest of dots, a little really does go a long way. I'd popped no make up on all day but had eye cream, moisturiser and primer on since 9.30am. My parcel arrived by 4.30pm (next day delivery) put it on straight away. No stinging, no irritation, no weird sticky residue, no chalky marks ANYWHERE and totally refreshed, bright looking under eye area in minutes. I'm absolutely impressed. Only time will see how long the effects last for and I will experiment with putting a touch of concealer over the top. This isn't an eye lift in that it won't take all the problems under your eyes away but for an instantly refreshed look which is gentle for sensitive eyes and even gentler on your bank balance then this is definitely worth a try. Very happy so far.

### ⭐⭐⭐⭐ A gentle lift for eyebags
*by L***Y on 23 August 2024*

Price point is good, but the product is not as effective as more expensive brands . If you are looking for more than a very gentle lift then this might not be for you. I will stick to the BH formula which works best for this old gal.

## Frequently Bought Together

- Avon ANEW Platinum Instant Eye Smoother for under eye bags/puffiness/wrinkles - Used Open seal
- ANEW Brightening Dual Eye System for Women

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*Product available on Desertcart Kuwait*
*Store origin: KW*
*Last updated: 2026-03-08*