--- product_id: 8853658 title: "Hard Landing: The Epic Contest for Power and Profits That Plunged the Airlines into Chaos" brand: "thomas petzinger jr." price: "KD 12.27" currency: KWD in_stock: true reviews_count: 12 url: https://www.desertcart.com.kw/products/8853658-hard-landing-the-epic-contest-for-power-and-profits-that store_origin: KW region: Kuwait --- # Hard Landing: The Epic Contest for Power and Profits That Plunged the Airlines into Chaos **Brand:** thomas petzinger jr. **Price:** KD 12.27 **Availability:** ✅ In Stock ## Quick Answers - **What is this?** Hard Landing: The Epic Contest for Power and Profits That Plunged the Airlines into Chaos by thomas petzinger jr. - **How much does it cost?** KD 12.27 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.com.kw](https://www.desertcart.com.kw/products/8853658-hard-landing-the-epic-contest-for-power-and-profits-that) ## Best For - thomas petzinger jr. enthusiasts ## Why This Product - Trusted thomas petzinger jr. brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description Full description not available ## Images ![Hard Landing: The Epic Contest for Power and Profits That Plunged the Airlines into Chaos - Image 1](https://m.media-amazon.com/images/I/61zKdsxw5pL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ 5.0 out of 5 stars An in-depth and fascinating look at the airline industry *by C***C on Reviewed in the United States on October 24, 2006* Thomas Petzinger's Hard Landing is an in-depth and fascinating analysis of the history of the airline industry. Petzinger takes the reader from the birth of the airline industry just after World War I to the rise of industry giant Southwest Airlines. The book is not short. Including Petzinger's "Postscript to the Paperback Edition," Hard Landing is just short of five hundred pages long. The length of Hard Landing should not be a deterrent to the reader but rather an incentive. Petzinger filled Hard Landing with so much information that one is surprised he completed the book in five hundred pages. Petzinger's research is also noteworthy. Petzinger filled the bibliography with books, articles, papers, and primary source interviews that give Hard Landing a historical authenticity that many current books lack. Hard Landing should be read by anyone who has an interest in politics, the airline industry, history, and the combination thereof.In Hard Landing, Thomas Petzinger transports the reader back the glory days of the airline industry. Early on, Petzinger introduces the mythological giants Herb Kelleher, Frank Lorenzo, and Bob Crandall early in their respective careers. Petzinger introduces most of his characters directly out of their respective Ivy League school. All men are classic airline giants--hard drinking, cursing, smoking, demonstrative men of the airline industry. Petzinger uses profanity-laced quotes to show the vigor with which the heads of the various airlines competed against each other. In some books, writers inappropriately use profanity to underscore points that ultimately require no underscoring. In Hard Landing, Petzinger selectively drops profanity filled quotes into the narrative to place the reader "in the action" of the story. This method works quite well as the reader will find him/herself unable to stop reading this insightful work.The airline industry is a complex monstrosity. Petzinger deconstructs the industry with masterful precision. As an editor of the Wall Street Journal, Thomas Petzinger is likely accustomed to deconstructing complex stories. A search on Amazon.com reveals that Petzinger wrote two other books on complex subjects. Petzinger's other books deal with men and women in the modern marketplace and the large oil companies. Petzinger may not have aviation industry experience but it is quite clear that he researched Hard Landing meticulously and gave his subjects the utmost respect.Some reviewers have criticized Petzinger for his focus only on America's airlines, specifically his focus on Texas-based airlines. This is an unfair criticism because it displays a lack of understanding of the history of the airline industry. Texas International, American Airlines, Southwest Airlines, and Continental Airlines all have strong roots in Texas. Furthermore, Walter Folger Brown and the eventual Civil Aeronautics Board built the most extensive and successful airline structure in the world. Petzinger is correct to focus exclusively on the American airlines.Beyond the history of the airline industry, Petzinger also shows the collusion between the airlines and the United States government. When the Carter Administration took office in 1977, the corruption and collusion between the airlines and the government reached a monumental scale. Petzinger's account of the political wrangling involved in the deregulation of the airline industry is simply fascinating. Many major political players of today played a major role in deregulation. Even George W. Bush's former Transportation Secretary, Norman Mineta, appears to provide the decisive vote needed to pass deregulation. Petzinger's political history is as fascinating as his airline industry history.Petzinger makes an interesting point in his postscript. When he completed Hard Landing in the late 1990's, the airlines were in a period of relative calm. In the final lines of Hard Landing, Petzinger says, "Only when the economy again moved into the minus column would anyone know for sure whether the leaders of the industry had changed their war-mongering ways, or whether at last, they, and their industry, had matured." Subsequent to the tragic events of September 11, it is safe to say that the airline industry has moved into the "minus column" once again. The amazing airline drama continues. ### ⭐⭐⭐⭐⭐ 5.0 out of 5 stars Excellent book on the problems airlines face *by I***C on Reviewed in the United States on September 17, 2012* A well written book covering the history of Airlines in America the growth of the big four, how technology especially reservation systems and automation was turned into a weapon that drove some airlines out of business, labour relations and the deregulation of airlines that exposed the Achilles heel of legacy carrriers who found themselves unable to compete with new entreants. Not to forget Frank Lorenzo a capitalist and anti union guy who after taking over Easters Airlines run it aground due to labour conflict. This book is a must read for those in the airline industry as the problems faced then ask as real as they come now an drhe fact that now most airlines have been forced to pay employees different wages for the same jod B-scales as is was called so as to be able to expand is not a new phenomenon is was done by airlines back then.The demise of Pan Am airline is also covered as it's strategy is reviewed and it's hard to imagine that Pam Am was the original founder of intercontinental hotel chains, but it's strategy and final demise is covered.A lovely read worth the time and exposes how legacy airlines folded under their bloated costs and inefficient a workforce. ### ⭐⭐⭐⭐ 4.0 out of 5 stars Hard Landing *by M***M on Reviewed in the United States on April 26, 2024* Great aviation history ## Frequently Bought Together - Hard Landing: The Epic Contest for Power and Profits That Plunged the Airlines into Chaos - Glory Lost and Found: How Delta Climbed from Despair to Dominance in the Post-9/11 Era - Skygods: The Fall of Pan Am --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.com.kw/products/8853658-hard-landing-the-epic-contest-for-power-and-profits-that](https://www.desertcart.com.kw/products/8853658-hard-landing-the-epic-contest-for-power-and-profits-that) --- *Product available on Desertcart Kuwait* *Store origin: KW* *Last updated: 2026-05-18*