---
product_id: 88928084
title: "Seventh Generation EasyDose Laundry Detergent Fresh Lavender Ultra Concentrated Washing Detergent 23 oz"
brand: "seventh generation"
price: "KD 7.90"
currency: KWD
in_stock: true
reviews_count: 13
category: "Seventh Generation"
url: https://www.desertcart.com.kw/products/88928084-seventh-generation-easydose-laundry-detergent-fresh-lavender-ultra-concentrated-washing
store_origin: KW
region: Kuwait
---

# 100% essential oils & botanical scent 66 loads per 23oz bottle 60% less plastic & 50% less water Seventh Generation EasyDose Laundry Detergent Fresh Lavender Ultra Concentrated Washing Detergent 23 oz

**Brand:** seventh generation
**Price:** KD 7.90
**Availability:** ✅ In Stock

## Summary

> 🌿 Clean smarter, live greener — the future of laundry is here!

## Quick Answers

- **What is this?** Seventh Generation EasyDose Laundry Detergent Fresh Lavender Ultra Concentrated Washing Detergent 23 oz by seventh generation
- **How much does it cost?** KD 7.90 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.com.kw](https://www.desertcart.com.kw/products/88928084-seventh-generation-easydose-laundry-detergent-fresh-lavender-ultra-concentrated-washing)

## Best For

- seventh generation enthusiasts

## Why This Product

- Trusted seventh generation brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Precision Auto-Dose:** One firm squeeze delivers the perfect detergent amount every time—no waste, no guesswork.
- • **Advanced Enzyme Formula:** Tackles stubborn stains with plant-powered enzymes, keeping your wardrobe fresh and spotless.
- • **Eco-Friendly Innovation:** Formulated with 60% less plastic and 50% less water, reducing your environmental footprint effortlessly.
- • **Ultra-Concentrated Power:** 66 loads in a compact 23oz bottle that’s 75% lighter and easier to store than traditional detergents.
- • **Pure & Refreshing Lavender:** Infused with 100% essential oils and botanical ingredients for a naturally uplifting scent without synthetic chemicals.

## Overview

Seventh Generation EasyDose Laundry Detergent offers an ultra-concentrated, eco-conscious cleaning solution with 66 loads per compact 23oz bottle. Featuring innovative auto-dosing technology, it ensures the perfect amount of detergent every time, minimizing waste. Its advanced enzyme formula fights tough stains while a refreshing lavender scent made from 100% essential oils keeps laundry naturally fresh. Designed with 60% less plastic and 50% less water, this detergent is a sustainable choice for mindful millennials seeking convenience, performance, and environmental responsibility.

## Description

"Life is complicated. Laundry shouldn’t be. With Seventh Generation’s new EasyDose Ultra Concentrated Liquid Laundry Detergent you get the right amount of liquid—every time. Just flip the bottle, give a firm squeeze, and you’re done. One squeeze is all you need! Our compact 23oz bottle gives you the same 66-load convenience you expect, but uses 60% less plastic, 50% less water, and is 75% lighter than our 100oz bottle. With a refreshing lavender scent made with 100% essential oils and botanical ingredients, and an advanced-enzyme formula that fights tough stains, it’s a great choice for your busy family. Easy to use, easy to store, and easy to love—our Ultra Concentrated Laundry Detergent is about to change the way you think about clean. Try with our Seventh Generation Dryer Sheets or our Liquid Fabric Softener - both available in Fresh Lavender scent! At Seventh Generation, we do business differently. We believe our products are healthy solutions for use within your home–and for the community and environment outside it. We are always evaluating how to reduce their environmental impact, increase performance and safety, and create a more sustainable supply chain. It is our responsibility to set a course for a more mindful way of doing business, where companies act as partners with other stakeholders to create a brighter future for the whole planet. Seventh Generation is proud to be a Certified B Corporation. B Corps are certified to be better for workers, better for communities, and better for the environment. By choosing Seventh Generation laundry soap washing detergent and both liquid and fabric softener sheets products, you’re joining us in nurturing the health of the next seven generations."

Review: THIS IS THE BEST DETERGENT EVER! - I love this detergent. It smells great, is kind to sensitive skin, and keeps your laundry space clean. It is so easy to use and there is no mess. I could not recommend it more.
Review: Cleans very well - I love this stuff. It works the best out of all the laundry soaps I have tried that are eco friendly. I’m extremely picky when it comes to my clothes being clean and this stuff does the trick and there is no mess. It also lasts a good while when used according to the directions. You really only need a squirt and it will take care of a large load. I love knowing that I’m not harming myself with a bunch of 1,4 dioxane exposure. The smell is light and pleasant. I love that it is natural and not full of a bunch of harmful fragrance chemicals.

## Features

- Our Seventh Generation EasyDose Auto-Dosing Technology measures the right detergent amount—every time. Just flip the bottle, give a firm squeeze, and you’re done. One squeeze is all you need!
- Ultra concentrated, ultra-convenient liquid laundry detergent : 66 loads in a compact 23oz bottle that’s easy to store, and easy to feel good about
- Small dose, big clean: 60% less plastic, 50% less water, and 75% lighter than our laundry detergent liquid 100 fl oz bottle
- Our liquid laundry detergent advanced-enzyme formula fights even the most stubborn stains
- Concentrated laundry detergent made with 0% dyes, synthetic fragrances, or artificial brighteners
- Refreshing lavender scent made from real ingredients: 100% essential oils & botanical ingredients in our washing detergent

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN  | B07H3SDKDP |
| Best Sellers Rank | #4,299 in Health & Household ( See Top 100 in Health & Household ) #53 in Liquid Laundry Detergent |
| Customer Reviews | 4.6 4.6 out of 5 stars (8,213) |
| Date First Available  | December 21, 2018 |
| Item model number  | 124432 |
| Manufacturer  | Unilever |
| Product Dimensions  | 6.87 x 7.5 x 8.93 inches; 1.44 Pounds |

## Product Details

- **Brand:** Seventh Generation
- **Item Form:** Liquid
- **Material Type Free:** Dye Free
- **Scent:** Fresh Lavender
- **Unit Count:** 23.1 Fluid Ounces

## Images

![Seventh Generation EasyDose Laundry Detergent Fresh Lavender Ultra Concentrated Washing Detergent 23 oz - Image 1](https://m.media-amazon.com/images/I/71nsqSOVjTL.jpg)

## Questions & Answers

**Q: What are the ingredients?  Thank you!**
A: Water, laureth-6 (plant-derived cleaning agent), glycerin (plant-derived enzyme stabilizer), caprylyl/decyl glucoside (plant-derived cleaning agent), oleic acid (plant-derived anti-foaming agent), propylene glycol (synthetic processing aid), sodium hydroxide (mineral-based pH adjuster), protease enzyme blend (plant-based soil remover), sodium chloride (mineral-based viscosity modifier), mannanase enzyme blend (plant-based soil remover), amylase enzyme blend (plant-based soil remover), acacia decurrens (mimosa) flower extract (plant-derived fragrance), citronellol (plant-derived fragrance), lavandula angustifolia (lavender) oil (plant-derived fragrance), lavandula hybrida (lavandin) oil (plant-derived fragrance), mentha viridis (spearmint) leaf oil (plant-derived fragrance), pelargonium graveolens (geranium) flower oil (plant-derived fragrance), pogostemon cablin (patchouli) oil (plant-derived fragrance), prunus amygdalus dulcis (sweet almond) oil (plant-derived fragrance), benzisothiazolinone (synthetic preservative), methylisothiazolinone (synthetic preservative)

**Q: My one squeeze doesn't work. Any ways to fix this?**
A: You have to squeeze it hard for it to cut off. Also, I only got 55 and 59 uses out of my 2 bottles. It is misleading to say that they provide 66.

**Q: Is this product hypoallergenic? I don't see it mentioned in the product description.**
A: My daughter has extreme allergies to an unusual chemical.   The specialist  she saw in Chicago is one of 3 in the United States.  He works with those who have unusual allergic reactions.  Seventh Generation Free and Clear is what he recommends for his patients to use.

**Q: Is this product free of phosphates?**
A: there is a secondary label under label the back one, ingredients, "phosphate free".

## Customer Reviews

### ⭐⭐⭐⭐⭐ THIS IS THE BEST DETERGENT EVER!
*by K***K on December 29, 2025*

I love this detergent. It smells great, is kind to sensitive skin, and keeps your laundry space clean. It is so easy to use and there is no mess. I could not recommend it more.

### ⭐⭐⭐⭐⭐ Cleans very well
*by E***A on January 6, 2026*

I love this stuff. It works the best out of all the laundry soaps I have tried that are eco friendly. I’m extremely picky when it comes to my clothes being clean and this stuff does the trick and there is no mess. It also lasts a good while when used according to the directions. You really only need a squirt and it will take care of a large load. I love knowing that I’m not harming myself with a bunch of 1,4 dioxane exposure. The smell is light and pleasant. I love that it is natural and not full of a bunch of harmful fragrance chemicals.

### ⭐⭐⭐⭐⭐ Works great, delicate scent, great on odors
*by M***1 on January 5, 2026*

Really great laundry detergent that effectively remains stains and odors. It is lightly scented, for those of you that like scent, but nothing over powering. Mighty detergent in a small package, which I love not having a bulky laundry container taking up room in the laundry room.

## Frequently Bought Together

- Seventh Generation EasyDose Laundry Detergent Fresh Lavender Ultra Concentrated Washing Detergent 23 oz
- Seventh Generation Dryer Sheets Fabric Softener Fresh Lavender Scent with 100% Essential Oils and Botanical Ingredients 80 Sheets (Pack of 4)
- Seventh Generation Laundry Detergent Packs, Lavender, Biobased Deep Clean, EPA Safer Choice Certified, 64 Count

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*Product available on Desertcart Kuwait*
*Store origin: KW*
*Last updated: 2026-01-29*