--- product_id: 9314330 title: "Root Cover Up – Instant Grey Coverage and Highlight Touch-Up | Water and Sweat Resistant | No mess Award-Winning Formula" brand: "color wow" price: "KD 16.53" currency: KWD in_stock: true reviews_count: 13 category: "Color Wow" url: https://www.desertcart.com.kw/products/9314330-root-cover-up-instant-grey-coverage-and-highlight-touch-up store_origin: KW region: Kuwait --- # Cruelty-free & no harsh chemicals Water & sweat resistant Instant grey coverage Root Cover Up – Instant Grey Coverage and Highlight Touch-Up | Water and Sweat Resistant | No mess Award-Winning Formula **Brand:** color wow **Price:** KD 16.53 **Availability:** ✅ In Stock ## Summary > ✨ Root coverage that works as hard as you do! ## Quick Answers - **What is this?** Root Cover Up – Instant Grey Coverage and Highlight Touch-Up | Water and Sweat Resistant | No mess Award-Winning Formula by color wow - **How much does it cost?** KD 16.53 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.com.kw](https://www.desertcart.com.kw/products/9314330-root-cover-up-instant-grey-coverage-and-highlight-touch-up) ## Best For - color wow enthusiasts ## Why This Product - Trusted color wow brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **All-Day Resilience:** Sweat and water resistant formula keeps you flawless from AM meetings to PM workouts. - • **Clean & Conscious Beauty:** No waxes, no PPDs, paraben-free, and cruelty-free for guilt-free glam. - • **Flawless Instant Coverage:** Camouflages roots and greys in seconds without dyes or peroxide. - • **Scalp & Sparseness Savior:** Fills thin spots and disguises exposed scalp for visibly thicker, fuller hair. - • **Natural, Multi-Dimensional Finish:** Reflective mineral powder creates a rich, undetectable look that blends seamlessly. ## Overview COLOR WOW Root Cover Up offers instant, natural-looking grey and root coverage with a water and sweat resistant mineral powder formula. Free from harsh chemicals and cruelty-free, it fills in thinning areas and extends highlights without mess or dyes, lasting until shampooed out. Perfect for busy professionals seeking a quick, flawless touch-up that keeps hair looking thicker and fresher between salon visits. ## Description desertcart.com: COLOR WOW Root Cover Up, Platinum – Instant Grey Coverage and Highlight Touch-Up, Water and Sweat Resistant, No mess Award-Winning Formula : Beauty & Personal Care Review: Natural looking, Medium Brown, scalp cover and gray roots cover - I've been using Color Wow to cover gray roots between salon visits as well as filling in sparseness where I could see my pink scalp peeking through at the top/front. It works great for me. I use the Medium Brown color and I think (I hope) it's natural looking and undetectable. I wouldn't say it gives complete coverage to solid gray hair but if you are like me, maybe a mix of some percentage of brown and gray hair, it does a pretty good job of covering. I try to avoid getting it into the part itself. I think it looks more natural to "paint" in strokes going away from the part to cover the hair, rather than wildly spreading it all over the part. Also, try to use a light hand when doing your hairline at your forehead. You don't want a sharp, obvious, unnatural line of demarcation. If you use too much you can wipe away and soften/blur the line with a tissue. A little goes a long way. Don’t feel like you need to keep reapplying it to the brush. Use sparingly. It lasts all day, even multiple days if you aren't washing your hair. It may rub off on your pillow case depending on how much you use and how you sleep (stomach, side or back). I really don't notice it on my pillow case except for once in a while, so I can't say it never happens. One compact lasts a long time for me, like a 2-3 years. It just depends how much and how often you use. I only need to use it a couple days a week. Here's my before pic (upper right) and after pics (lower right) looking down at my center part as well as another after pic looking straight ahead (the larger pic on the left side) to show the filling in of sparseness at hairline (forehead). Review: Great product for covering gray hair before next color treatment. - This is a great product. I start using it about a week before I get my colored again. It's easy to use and really does a great job of coloring the gray. It's not cakey, goopie, or unnatural looking. It's a powder that stays in place once brushed on, and washes out when you wash your hair. My hair stylist recommended this. It's so nice to have the gray completely touched up in this way. A quick few swipes and your good for the day. ## Features - Camouflage roots and regrowth instantly without dyes or peroxide. No waxes, no PPD’s + cruelty-free. - Temporary color stays until shampoo’d out (you can swim in it!) - Fill in thin spots and disguise exposed scalp to create the look of thicker, fuller hair - Reflective mineral powder for a multi-dimensional, natural look ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B00O5484NM | | ASIN | B00O5484NM | | Best Sellers Rank | #1,442 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #6 in Hair Mascaras & Root Touch Ups | | Brand Name | COLOR WOW | | Color | Platinum | | Container Type | Jar | | Customer Reviews | 4.2 4.2 out of 5 stars (21,275) | | Department | Unisex Adult | | Full Cure Time | 6 Months | | Global Trade Identification Number | 05060150185403 | | Hair Type | Dry | | Is Discontinued By Manufacturer | No | | Item Form | Powder | | Item Type Name | hair-mascaras-and-root-touch-ups | | Item Weight | 0.16 Ounces | | Item model number | CW540 | | Manufacturer | AmazonUs/FEDM1 | | Manufacturer | AmazonUs/FEDM1 | | Manufacturer recommended age | 0 months and up | | Material Features | Natural | | Material Type Free | Paraben Free | | Number of Items | 1 | | Product Benefits | Instantly cover grey and dark roots, extend highlights, perfect hairlines and fill in gaps. | | Product Dimensions | 2.2 x 0.6 x 5 inches; 0.16 ounces | | Unit Count | 1.0 Ounce | ## Product Details - **Brand:** COLOR WOW - **Color:** Platinum - **Item Form:** Powder - **Package Information:** Jar - **Product Benefits:** Instantly cover grey and dark roots, extend highlights, perfect hairlines and fill in gaps. ## Images ![Root Cover Up – Instant Grey Coverage and Highlight Touch-Up | Water and Sweat Resistant | No mess Award-Winning Formula - Image 1](https://m.media-amazon.com/images/I/71qaxHV+pSL.jpg) ## Available Options This product comes in different **Color** options. ## Questions & Answers **Q: Hi! I want to know haw long does it last one box if you use it ones a week? Tanks** A: I have had my Color Wow Root Cover Up since May, 2014 and use it frequently, maybe once a week, and still have a majority of it left. I love it. It blends in well with my color and I can wait 3 times as long to apply color to my hair by using it. I highly recommend this product. I'm sure the one compact of powdered color will last me a full year if not longer. **Q: Trying to figure out which to get the medium brown or dark brown? Any suggestions on how to choose?** A: I use this to cover silver / grey roots (80% +) in the front of my head. I color to a dark blonde (level 6-7). I opted to go medium brown rather than dark blonde in this product, assuming the very light roots would lighten up the medium brown Color Wow. It is a great match and so happy with my choice; I have extended my root coloring by 2+ weeks using this product. **Q: What are the ingredients in this product? Has it been evaluated for toxicity by a group like Skin Deep?** A: Hello, Thank you for your message. The ingredients are as follows: synthetic Fluorphlogopite, talc, mica, octyldodecyl steroyl stearate, ethylhexyl, palmitate, zinc stearate, silica, zea mays starch, pentaerythrityl tetraisostearate, aluminum starch octenylsuccinate, kaolin, phenoxyethanol, dimethicone, triethoxycaprylysilane, ci77499, ci 77491. **Q: does this wash out of your hair in the rain? How many uses in the compact?** A: My hair hasn't been rained on. It has been snowed on and it didn't rinse out. It completely washes out during a shampoo. I don't know how many uses in the compact. I would think it varies according to how much outgrowth there is My sister has had hers about 6 months & does not have to reorder yet.She uses it about 3 times a week ## Customer Reviews ### ⭐⭐⭐⭐⭐ Natural looking, Medium Brown, scalp cover and gray roots cover *by C***L on November 22, 2025* I've been using Color Wow to cover gray roots between salon visits as well as filling in sparseness where I could see my pink scalp peeking through at the top/front. It works great for me. I use the Medium Brown color and I think (I hope) it's natural looking and undetectable. I wouldn't say it gives complete coverage to solid gray hair but if you are like me, maybe a mix of some percentage of brown and gray hair, it does a pretty good job of covering. I try to avoid getting it into the part itself. I think it looks more natural to "paint" in strokes going away from the part to cover the hair, rather than wildly spreading it all over the part. Also, try to use a light hand when doing your hairline at your forehead. You don't want a sharp, obvious, unnatural line of demarcation. If you use too much you can wipe away and soften/blur the line with a tissue. A little goes a long way. Don’t feel like you need to keep reapplying it to the brush. Use sparingly. It lasts all day, even multiple days if you aren't washing your hair. It may rub off on your pillow case depending on how much you use and how you sleep (stomach, side or back). I really don't notice it on my pillow case except for once in a while, so I can't say it never happens. One compact lasts a long time for me, like a 2-3 years. It just depends how much and how often you use. I only need to use it a couple days a week. Here's my before pic (upper right) and after pics (lower right) looking down at my center part as well as another after pic looking straight ahead (the larger pic on the left side) to show the filling in of sparseness at hairline (forehead). ### ⭐⭐⭐⭐⭐ Great product for covering gray hair before next color treatment. *by L***D on December 19, 2025* This is a great product. I start using it about a week before I get my colored again. It's easy to use and really does a great job of coloring the gray. It's not cakey, goopie, or unnatural looking. It's a powder that stays in place once brushed on, and washes out when you wash your hair. My hair stylist recommended this. It's so nice to have the gray completely touched up in this way. A quick few swipes and your good for the day. ### ⭐⭐⭐⭐⭐ Terrific product for temporary use. Easy to use. Effective and FANTASTIC! *by D***R on January 3, 2026* This product is fantastic! My dark blond (and darker) hair turns white/gray after several weeks post hair dresser, and I just brush this on in strips. It tones down the white/gray and warms up my hair. I’m amazed how handy this is to tide me over until I can get in to the hairdresser! I use Dark Blond. It has a nice warm, soft brown color. It blends in perfectly and naturally. It’s also good for the spots on the scalp that look thin. Terrific product! ## Frequently Bought Together - COLOR WOW Root Cover Up – Instant Grey Coverage and Highlight Touch-Up | Water and Sweat Resistant | No mess Award-Winning Formula - COLOR WOW One Minute Transformation – Instant frizz fix| Nourishing styling cream smooths, tames + defrizzes on the spot| Avocado oil + Omega 3’s hydrate, repair for silkier, smoother texture - COLOR WOW Dream Clean Duo - 100% clean, sulfate-free COLOR SECURITY SHAMPOO and weightless COLOR SECURITY CONDITIONER| Achieve Super Glossy, Hydrated Hair --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.com.kw/products/9314330-root-cover-up-instant-grey-coverage-and-highlight-touch-up](https://www.desertcart.com.kw/products/9314330-root-cover-up-instant-grey-coverage-and-highlight-touch-up) --- *Product available on Desertcart Kuwait* *Store origin: KW* *Last updated: 2026-04-24*