OXFORD UNIVERSITY PRESS How Brands Grow 2 Revised Edition: Including Emerging Markets, Services, Durables, B2B and Luxury Brands Hardcover – Import, 21 December 2021

How Brands Grow 2 Revised Edition: Including Emerging Markets, Services, Durables, B2B and Luxury Brands

How Brands Grow: What Marketers Don't Know

Building Distinctive Brand Assets