$100M Offers: How To Make Offers So Good People Feel Stupid Saying No (Acquisition.com $100M Series)

$100M Offers is an excellent book in more than one way. First of all, I want to scream from the rooftops how amazing the concept of this book itself is.I’m in the book advertising business. Long ago (read: a few years back), I noticed how great an opportunity creating books was for business owners. You can sell the book, let people get to know you and your offer, and give them an incentive to go back for more.I’m an author myself, and I know firsthand how common readers can turn into great customers. Yet, when I tried to explain my concept, very few entrepreneurs got it. And finding an entrepreneur who not only understood it, but implemented it in the right way, is as hard as trying to find a unicorn.Alex Hormonzi is a unicorn, and then some.He didn’t just write a book to lure readers and turn them into customers. He wrote a book, so they could grow their businesses to even qualify as his prospects! This is my concept taken to another level. And the execution was flawless too.No Weak PointsI couldn’t see any CONS of $100M Offers. This book is just great. Short, to the point, yet incredibly meaty.Like very few books I read, it was written with the specific goal in mind and it sticks to this agenda rigidly. The book also reads very well. It’s written in plain English. It’s extremely quotable. And the how-to in the book is pure gold.PROS$100M Offers has many advantages. I will just highlight several points that caught my attention.1. Amazing Business Book.As I said – pure gold. This book is packed full with so many business tips. I’m a half-time entrepreneur and my business is miniscule. I’m faraway from making $3M to qualify as Alex’s prospect. Yet, I learned a lot. I’m in a better position to close the gap between where I am now (a way below $100k) and being prospect-worthy for Alex.And that’s the proof of his idea. Alex published a book. A guy in faraway Poland read it, heard about him, loved his content, and got to know him as a person.Now, I have much better chances to ever make $3M. And Alex increased his chances to get a new client in the future. And he made 33 cents (the Kindle royalties) in the process. 😀As a greenhorn, I got the most out of Sections II and III. I got the feeling in which kind of business I am and which type of entrepreneur I am.The most impactful business advice for me? Here:"No one can serve two masters.(…)”“If you are under $10M per year, niching down will make you more money.”Intellectually, I’ve known for a long time I need to niche down. I was just too lazy to ever try. I like doing many things.But I’m a way below the $10M cap, and I definitely could’ve used more money. Right here, right now.2. Business Philosophy Close to My Heart.Alex is a way better entrepreneur than me. Yet, the principles he teaches are the principles I live by. I guess this is why this book made so much sense for me."Some people get there slowly. But everyone gets there eventually, as long as you don’t give up.”Perseverance is a key to success. And I’m definitely the ‘getting there slowly’ guy. I need time to process things. I need time to accommodate to change. But I also never give up. I’m much closer to financial independence now than nine years ago when I published my first book."Entrepreneurship is about acquiring skills, beliefs, and character traits.”Amen. Most people easily grasp a need for acquiring skills. Much fewer understand a necessity to change one’s mindset. But acquiring character traits?! This is something so ‘out there’ that people just shrug it off.However, this is how you become an entrepreneur and grow as one. 10 years ago, I was an ordinary employee. I never had led even one person in my life. When I realized I need to own a business to reach a lifestyle I desired, I also realized I’m the worst possible material for entrepreneurship. Thus, I decided to work on myself, on my character, not skills. In several months, I started making money outside of my day job for the first time in my life. In several years, I started my own business. Now, my team consists of seven people working for me regularly and a few contractors.I couldn’t made it if I started from acquiring skills.3. Personal Approach.Alex starts his book from a gut-wrenching personal story. While I never experienced such an enormous pressure like him – I am way too risk-averse to bet everything I own on my business – I could easily relate. He won me by this story."Entrepreneurship is a crazy rollercoaster. I dipped into my savings to pay my people or business bills all too often. I had business disasters (my blog was hacked; twice) and unexpected business opportunities (people reaching out to me out of the blue to buy my services).”The author skillfully sprinkled his personal stories throughout the book. They took very little volume of the book, but they are very memorable.I remembered best the one close to the end, when Alex described how he felt, when he finally got over $100,000 in his personal account. Quoting him:"Tens of millions of dollars in the bank later, it was, and still is, the richest I have ever felt in my life.”4. Money Mindset.Now, there are many experts on business tactics and strategies. There are very few experts on shaping one’s money mindset to earn s*it loads of money."Making s*it loads of money breaks people’s minds.”Personally, it breaks my mind to make more than 98% of my country population. I struggle to grow my business because I have ‘it all.’ I definitely can rub off some abundance mindset from Alex.He very smartly explained why entrepreneurs should charge so much that it hurts. Thanks to $100M Offers I’m slowly stretching my money mindset, charging 2-6 times more than I had charged.5. Excellent Detailed Advice.Have I mentioned the nitty-gritty advice? Just one example:10x to 1/10th test."If my customers paid me 10x my price (or $100,000) what would I provide? If they paid me 1/10th the price and I had to make my product more valuable than it already is, how would I do that?”Wow, talking about stretching your mind! And this is just a single exercise out of dozens instanced in the book.6. Amazing Quotes.Alex definitely has the gift of words. Just a sample of powerful quotes from $100M Offers:"Humans suffer a lot. So for us entrepreneurs, endless opportunity abounds.”Great authors have great ability to describe reality. Drop mic. It also gave me a moment of reflection upon the human condition. This is reality. We suffer. We have always suffered, and always will. Like almost everything, it has bad aspects (hurt) and good ones – like endless opportunities to alleviate our neighbors’ sufferings."The person who needs the exchange less always has the upper hand.”This helped me realize why I’m still in the business. I always have had an upper hand. I do not care for my prospects’ ‘yes.’ After a few years, I exactly know with whom I want to work. Definitely, I don’t want to work with authors who cannot trust me."Scarcity is a function of quantity. Urgency is a function of time.”So succinct. So aptly said. Two greatest sales functions described in a dozen words.SummaryDo you want to grow your company to $3M-$50M? You will not get a better textbook on that subject than $100M Offers. And you will get it for just 99 cents.This is an absolute no-brainer. It’s also the no-brainer for anyone remotely interested in business in general. You cannot get a better education for a smaller fee than this book.

First book I've ever read that is supposed to be practical and it actually is! Amazing valueI have an Ads agency for medical spas and dental, and it's insane how it improved a lot of things for me in helping me give more value to my clients - I can't wait to apply everything for myself !!! I love that I know I have so much information which makes me ready to use it where I think it will give me the most value.This book gives extremely effective, clear, practical, and concise instructions for how to make valuable offers that lead people to buy. It gives the most powerful (yet simple) model for Value.Simply a great practical book that will benefit you if you own a business or servicing other people.

This book gives extremely effective, clear, practical, and concise instructions for how to make valuable offers that lead people to buy. It gives the most powerful (yet simple) model for Value. The author gives specific examples that show how to increase the value of your offer WITHOUT changing your product; thus, allowing you to increase your price. Further, I use the author's approach to offers for proposals and recommendations in general - yes, even outside of business. I highly recommend this book for anyone who is interested in quickly becoming highly successful in sales, creating proposals, negotiations, and business in general.

A great book. Takes what everyone makes complicated and simplifies it. Alex gives you a road map with great tips and shows you how to apply it all. It is then your decision to make it happen. It is a fast read because he is direct and shows real time practical scenarios. This book will help those that have the dream but, aren’t sure where to go with it or how to monetize it.

This book is very helpful and is bringing me a bunch of clarity as I venture on to start my new business. Whether you’re just starting out or looking to grow your business, you WILL gain value from this book.

Honestly this book was amazing. So much information written out so well. Very easy to take it all in and understand it. He does a great job at conveying what he is saying to people who are not yet experts in this field. 10/10 go get this book, it will change the way you see the world.

This is one of the best business books I’ve read in the 7 yrs I’ve been an entrepreneur.What I love the most is that:1. It’s simple to read. Big letters and pages for someone who uses glasses is SO helpful.2. Gives you examples with each explanation, which makes it simple to understand concepts and to apply.3. It’s straight to the point and actually gives you ways to apply what you learned.If you’ve been in business for a while and sometimes struggle with how people perceive your service or product and feel like you keep attracting the wrong people who are always price shopping, this book will help you change the way you communicate the offer and help others perceive it as valuable.In the books Alex says “fast beats free” and you’ll be able to apply that and see how you comp y grows.100% recommend.

I've ran my own digital marketing agency for 3 years now and, like every business owner, I'm constantly trying to improve and grow my business. This book was gifted to me by a contractor and I read it in a day. It's a very easy-to-read book with lots to gain from it.I've read almost all of the top self-help / business growth books and this one takes the cake. Lots of practical value within this book and no concepts are too far fetched or hard to grasp. I've recommended this book several times since reading it.

Vale a pena cada segundo de leitura! Super recomendado. O livro cria uma nova visão de como mostrar nossos produtos ou serviços.

Alex is a very down to earth guy (even though he has an impressive success tracker under his belt).This is not just another business book filled with vague advice and motivational fluff — it’s a tactical, actionable guide to creating irresistible offers that can transform your sales and marketing strategies.From the very first page, Hormozi cuts through the noise and dives straight into the heart of what makes an offer truly compelling. He explains in detail how to craft an offer that maximizes perceived value while reducing any friction for the buyer. He outlines frameworks that anyone can apply, whether you're selling a physical product, service, or digital good.Hormozi = simplicity.$100M Offers =practical applicationsHe breaks down complex ideas into digestible, step-by-step processes, focusing on four key elements of a winning offer: price, value stacking, bonuses, and guarantees. Hormozi doesn’t just tell you what to do; he gives you detailed examples, scripts, and formulas. It feels like having a mentor walk you through the process of constructing million-dollar offers, based on real-life experience — not theoretical knowledge.100M Offers is a no-nonsense, straight-to-the-point read. Hormozi’s direct, relatable style makes it easy to stay engaged, and you can tell that his advice is backed by years of hands-on experience. No fluff.If you’re serious about driving growth, scaling your business, and mastering the art of the irresistible offer, this book is worth every minute of your time.

Me ayudó a darme cuenta del verdadero valor que puede ofrecer mi servicio, y de esa forma pude reestructurar mejor mi oferta de valor. Aún no lo pongo a prueba pero tengo más confianza en mi oferta que antes.

If you're a freelancer or 9-5 worker looking to jump into business, this book is a must read.Written it simple, clear language and won't make you feel dumb.It is packed with value. A must read.

Thanks Alex, for introducing me to all things you've proven to be possible in business. Off course I'm taking action.