Advanced App Store Optimization

If you're worried about the price, it's because this book is bigger than it looks (like a textbook) and they use a lot of toner for the pages to illustrate app store graphics and various charts. Has some really great food for thought. Lots of realizations came from this book and I'm sure you'll be set in the right direction for your aso with explosive ideas on how to grow your business. What I love about this book is teaches you that downloads are important and the main goal of ASO but retention is more important so you can keep the downloads you get. Has good strategies for reducing churn.

This is currently the only book on the market that goes deep into ASO. We're extremely lucky it even exists. The $80 price tag is not a marketing trick this is a very large book that goes all the way down to the nitty gritty details you need.

This is one of those books that I will continue to read and reference for the rest of my mobile app marketing career - or until they make a new book. ;) I know that no matter what I am working on in ASO or what new mobile app goals I hope to accomplish, that this book will be a guide for me.God knows where I'd be without Moritz's and Gabe's expertise. This book is everything I'd hoped it to be and more. My words can't express my gratitude enough, and I know that this book is playing a beautiful part in making this ASO world a better place. PS: Join the Slack Community

Yes, the book is 2 years old (it is from 2018). Yes, things have changed since then. Yes, it is quite an expensive book.But after only one quarter through the book, I can honestly say: It is woth every penny.Bought it as a learning material for a week of holidays and can't wait to go back to work with the newly acquired knowledge.