The Sports Event Management and Marketing Playbook 2nd Edition

I got this as a required book for one of my grad school classes. It is informative and somewhat up to date. I’m sure a newer version will be out soon.

Tremendous book that helps a lot of folks in sports marketing. I have worked in the business for a long time and their is a lot to be used and shared in here. Non profits to big leagues can use what is in here. I highly recommend it.

Strange outline for writing a book. different and doesnt really get the information across well.

The spine of the book is broken away from the contents - will need to glue together to use. Please advise if can be replaced.

This book is really helpful when someone who wants to step feet in the sports industry.

I've been in this business for 25 years, and learned more from this book than with all of my experience combined!

Good

Not the product I asked for.