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🌸 Elevate your laundry game with nature’s soft touch — because your clothes deserve the best!
ATTITUDE Liquid Fabric Softener is a plant-based, vegan, and cruelty-free laundry essential designed for 40 loads. Compatible with both conventional and HE machines, it softens fabrics, eliminates odors, and leaves a fresh wildflower scent. Packaged sustainably in recyclable FSC-certified cardboard, it’s perfect for eco-conscious professionals seeking effective, skin-friendly fabric care.



































| ASIN | B00OHZ78RM |
| Age Range Description | Adult |
| Best Sellers Rank | #5,313 in Health & Household ( See Top 100 in Health & Household ) #14 in Liquid Fabric Softener |
| Brand | ATTITUDE |
| Brand Name | ATTITUDE |
| Customer Reviews | 4.4 out of 5 stars 2,041 Reviews |
| Global Trade Identification Number | 00626232121445 |
| Item Form | Liquid |
| Item Type Name | Fabric Softener |
| Item Volume | 33.8 Fluid Ounces |
| Item Weight | 2 Pounds |
| Manufacturer | ATTITUDE (Amazon) |
| Material Features | HE Compatible, Plant Based, Vegan |
| Material Type Free | Bleach Free, Dye Free, Phthalate Free |
| Model Number | 12144 |
| Number of Items | 1 |
| Package Size Name | 1L / 33.8 Fl Oz |
| Part Number | 12144 |
| Product Benefits | Anti-Static, Softening |
| Scent | Wildflowers |
| UPC | 626232221442 626232121445 |
| Unit Count | 33.8 Fluid Ounces |
N**E
Love this natural softener
I’ve been using this all-natural fabric softener for a while now, and I honestly can’t imagine switching back to anything else. It makes my clothes feel soft and fresh without any heavy artificial scent or residue. I especially love that it’s gentle and safe for sensitive skin, perfect for the whole family. It works so well that I signed up for a subscription so I never have to worry about running out. Knowing it’s eco-friendly and non-toxic gives me peace of mind, and the results speak for themselves. If you’re looking for a clean, reliable, and natural softener, this one is definitely worth it!
M**A
Best fabric softener
My favorite fabric softener!! Smells great and is non-toxic which is a plus!
B**2
Will repurchase.
Love it. I actually ordered the baby one in soothing chamomile scent first because it said it had notes of almond scent which I typically love, but it did not smell nearly as good as I thought it would, so I ordered this one next in the scent wildflowers and I actually love the smell despite not usually being a fan of floral scents. It does help keep clothes soft! Good value, and love that it is free of chemicals.
K**C
Nice light and natural scent
I try to use as much non toxic anything as much as possible. This was highly rated and affordable and non toxic. The smell is nice and my cloths are adequately softened and the sent is light and stays long enough. I didn’t give 4 stars due to the pour not being the best design it leaks when you pour into the cap it kinda spills and it’s thinner than normal softener so it gets a little messy.
E**A
Loyal Purchaser! 👍🏻
Love this product and this packaging with less plastic makes it even better. Spigot is very handy. No leaks at all. Works very well and wildflower scent smells great without being too strong. I do use a little extra so definitely don’t get 80 loads out of it but I still think it’s worth it. I’m a subscriber now!
L**E
A top rated nontoxic softener
An environmental rating group ranks the Attitude brand as one of the best in terms of nontoxic ingredients. This is important to me. Its fragrance is very light, and I do wish it lingered more after the drying cycle. My only complaint is with the bottle design. The width of the bottle feels awkward to hold, but that’s minor.
K**R
#1 BEST product
I love this fabric softener and like my laundry detergent, also the ATTITUDE, it works well and there is no wax to build up in clothing. Regular store bought softeners leave a coating on my bath towels that prevents them from getting me dry. After using other softeners I put a bath towel in a pan to soak with ATTITUDE detergent and the water clouded as the other softener broke down and came out of the fabric, I rewashed the towel with ATTITUDE detergent and used the ATTITUDE softener. The difference is amazing, my towel was clean, fresh and absorbent. Buying the refill size is cost effective and easy to use or easy to just refill the original plastic bottle.
A**R
Wildflower smells like traditional downy
Having tried other scents from this company, I was excited to try the Wildflower one but it smells just like downy, which was disappointing.
K**D
Works well and scent free
Love the scent free
C**A
製造中止
日本の柔軟剤とちがって環境負荷や香料が少ないことで気に入ってずっと使用していましたが、メーカーの製造終了で入手しずらくなっています。 優しい香りに癒しのパッケージだし、とても残念です。
う**マ
香りの強さがちょうど良い。
香りが天然香料なので、合成系のにおいと違い気分が悪くならないです。 この香りなら乾いたあとも残っていても構わないと思いましたが、残念ながら乾いた後はほとんど残っていません。 一緒に洗剤も使っているのですが、洗剤のみの使用でも、タオルがガビガビに固くはならないので、 柔軟剤の効果は正直なところわかりませんが、バスタオルなど大物を洗う時に使っています。 お値段が高いけれど、しばらく使い続けてたいと思います。
E**H
Smells wonderful
I hate using chemicals on my familys laundry.I have searched for years for 'the ideal'one.This is lovely.The clothes are soft with a delicate smell.We suffer so badly with strong smelling things, resulting with sneezing, eyes watering etc, with so many mainstream products and they are so harsh .I also itch like hell with many softners, this one however is brilliant.No blocked noses, no sneezing, no itching and safe chemicals.I have finally found 'the right one'. Highly recommend .You won't be disappointed.
T**A
Wildflowers
This is my second purchase of Attitude. The scent is natural and subtle.
Trustpilot
2 weeks ago
2 days ago