Arm & HammerToothpaste Truly Radiant Bright & Strong 4.3 Ounce (127ml) (3 Pack)

We've been using this toothpaste for years. The name and packaging has changed several times but it's our favorite. The taste is good, without being overly 'flavored.' It was originally recommended by our dentist for enamel health, and something like 13 years later, we are still seeking it out.

Love this toothpaste. It makes my mouth feel clean and fresh, and as someone who is lazy but an aggressive brusher, this toothpaste is fantastic to help clean and polish my teeth.

Good value for a great dental product

does its job

As a retired dental hygienist who practiced for 44 years, I wouldn't use any other toothpaste. People cause damage to their teeth by brushing too hard, even too often, and with the wrong products. The outer enamel layer of the teeth is relatively thin. Things like brushing too often, hard toothbrushes, acids from food and even relentless bleaching can damage it. The inner layer of the tooth, the cementum, is darker in color. The thinner the enamel becomes, the less white the tooth will look. This toothpaste helps to replace calcium lost from the enamel. Brush with it a couple of times a day, don't spit it out right away; let it stay in your mouth to do it's thing. Your teeth will be healthier.

My dentist recommended getting a toothpaste with enamel protection. I really like this toothpaste so far. I particularly like the texture of it, it seems a little bit granular, which for me I really like over the smooth toothpaste. The taste is also good and leaves my mouth feeling refreshed.

PROS:- Seems to do a better job of preserving teethCONS:- Arm & Hammer keeps changing the name/brandThe package of 3 tubes I received all had an expiration date of one year from the month of order and receipt. I also know from personal experience that when stored under normal circumstances, these are usable well past the "expiration" date. (My current tube lists an expiration date of 15 months ago).Since I've been using this toothpaste and its other "liquid calcium" predecessors under different names, I've had good results at the dentist, and no problems with tooth sensitivity. (It even has helped when I've had a couple of incidents of a chipped tooth).I just wish that the company would quit changing the name, even if they are tweaking the formula each time (which isn't clear is happening).

It’s minty and cleans your teeth well.