Surf 'N Chick

Good product that is healthy for your pets. You can trust this company - they truly care about animals. My cats (and dogs - I buy their dog food too) love the taste and eat it all without complaint. I live in Colorado and wanted to support a healthy dog/cat food company near me - the bits are heart shaped (another small thing they do to demonstrate their love for animals). It is a bit pricey for the amount you get, but the peace of mind I get with it, I feel like it is worth it - would love to pay less though if I could. My dogs have a sensitive stomach, so I purchase the lamb flavor for them, my cats don't care - they'll eat anything I put in front of them. I feel better knowing this is a product that does not have chemicals or bad ingredients that have been proven to cause pets harm. I would not hesitate to recommend this product to others and I purchase it regularly. This is an authentic review. I was not paid to write this or try their product.

My cat loves this food*, his coat is great, he has no allergic reactions, I like the ingredients they use, and the price is perfectly reasonable for the high quality. I can no longer find this food locally (or at least convenient to me) but I've been so happy with it I was OK switching to Amazon for it. *He's on a strict diet controlled by an automatic feeder. Whenever he hears it start dispensing, he tears out of whatever room he's in for his "dose"—it's pretty funny. I really don't think he'd do this for an inferior-tasting food.

I love this food and my cat loves it because it’s premium small bite kibble with 45% protein sustainably sourced from USA farm raised meat. It also has superfoods like pumpkin, flaxseed, etc, and has prebiotics and probiotics for extra health support. It’s also made with non-GMO protein and produce. Arrived quickly and well packaged. Will buy again and recommend.

We rescued a kitten and later learned he has cerebral hypoplasia. He’s unable to walk, see, sit or stand up and requires creativeness to eat. His way of eating food is more like how a chicken pecks so it’s important to have the right consistency and something small enough to swallow. It’s cute little heart shape pellets. I mix with some wet food to make it easier for my CH cat to eat. This is the only food that I will purchase now. I love the convenience of a subscription through Amazon and the price is great.

I didn't know how to rate flavor cause I don't eat a lot of cat food myself but my cat seems to like this better than any other foods I have tried. When you open the bag the smell that wafts is similar to freshly cooked salmon so either this has fresh salmon in it or their formula scientist are great at making things smell good. Anyway the cat says it's good and he's been on it for over a year and he's still... cat like so.. that's probably good.

Finding good, wholesome, and healthy food for my fur babies is very important to me and when I came across I and Love and you, I was pretty excited. It’s so hard to tell what is good cat food, everything has so many additives and whatnot, and information on what’s best Ian always clear. So this food seemed so straightforward, with its real, whole food ingredients, that I had to try it. My picky cats were not as enthusiastic as me, though. It has seemed that they tend to reject the less processed foods- like seriously kitties?!? Haha. But since I had purchased a 5lb the first time and was not about to just throw it away, so I started mixing it with another brand that I think is rather healthy and wholesome, though maybe a bit less than this one, to use up the bag. Well, by the end of the bag, one of my cats’ coat was so beautiful and soft and shinny, and I feel very certain it’s because of the food- it’s never been that radiant before. So I decided then that mixing this with the other brand was what I was going to keep doing. They still don’t like to eat this one alone, and we’re on our fourth bag now, but honestly, this system is working and I feel good about. I’ve got it at a 2 to 1 proportion of this to the other right now and that works for us, for now. I am very happy with this cat food and do plan to continue using it in long run.

My cat has been on this food for around 5 years now occasionally alternating flavors between Surf n Chick and Poultry a Plenty and she loves it. I previously had her eating Friskies or Purina and within a month or two of switching to this food her coat improved significantly. She is a long haired cat so having a healthy, shiney, and silky soft coat is not only beautiful but significantly decreases the grooming and brushing I have to do and everyone who visits comments on how soft she is. She rarely throws up this food and when she does I think it is just because she ate too fast. And when I say she loves this cat food, I mean she doesn't always finish her canned wet food for dinner but she ALWAYS finishes this dry food. I think the price is fair and competitive with similar products on the market and I love just having an automatic order so I don't have to keep track of ordering more. Plus supporting a small USA business.

Product is no doubt good but my cat won't eat it - I think it's because the kibble size is very small and hard for her to eat, but not sure why she won't eat it?? When purchasing I didn't realize it's "pellet" size so be aware of size of kibble.