Photo Focus Dewy Liquid Foundation Makeup, Soft Beige (Packaging May vary)

I love this foundation! I feel like I'm cheating by wearing it because it's just as good as $20 foundations I've used in the past. Goes on smooth, blends easily, great coverage, lasts all day. I have combination skin and it applies evenly across all my textures. I love the spatula applicator -- reduces wasted product. If you're on the fence, DO IT!

Wet n Wild Photo Focus Dewy Liquid Foundation really surprised me. It goes on smoothly, blends easily, and gives a natural, healthy glow without looking greasy or heavy. It comes with an applicator wand, which actually is quite handy. I especially like it for mature skin. It doesn’t settle into fine lines and keeps my skin looking fresh instead of flat or cakey. Coverage is buildable from light to medium, perfect for everyday wear, and it lasts well throughout the day. For the price, this performs like a much more expensive foundation. Great finish, comfortable wear, and very flattering. I would absolutely repurchase.

I Saw this product in a YT makeup review to be a knock of off NARS, one of my favorite foundations. So cheap- I thought, why not see for myself. Providers a beautiful matte finish, hides minor skin blemishes. Light weight. A lot does a long ways. Today was my first day wearing it and I had three strangers compliment me on my complexion. The first thing my neighbor said when she saw me was, “ Your makeup looks great.” I changed nothing but my foundation.

Good product!!! I always use it with a moisturizer and it works good. On its own it can sometimes look slightly patchy, but it has light to medium coverage, it's thin but buildable, blends smoothly, color was a little yellow toned but still matched pretty well.

This foundation is a real winner for me. I am 75 and must watch what types of foundation I use so that they don’t accentuate my flaws! This Wet n Wild dewy, in shell ivory, is lightweight with a nice soft dewy finish and does not settle into my lines and wrinkles like other brands have! I usually dot it on my face and then work it around my face with a good brush. Granted: it doesn’t get rid of my heavier lines, but seriously NO brand of makeup is going to do that! I highly recommend giving this foundation a try. Play with it a few times to get your application and results right. It’s very affordable and a 5 star product in my many years of experience of using makeup products.

Sometimes Wet n Wild has products that outperform more expensive brands. I saw a few TikTok videos where people were recommending this foundation for it's performance on mature skin. I'm in my late 40's and seeing the typical fine lines/texture that one would expect. From the reviews I saw I had my hopes up a little too much. I didn't expect a miracle but I was hoping I could get decent coverage without emphasizing all the stuff I'm trying to cover. Sadly I got the opposite. It dries down more like a matte finish than dewy. It also accentuated my fine lines in a way I didn't expect. It didn't settle in them but pretty much refused to stick in those areas. I guess separated? I tried applying with a sponge, brush, with and without primer. The results didn't change noticeably with the different methods. The only reason I gave this 3 stars is because of the coverage. It's more of a medium coverage but it's buildable. This foundation might work for someone who has less problematic skin, but if you struggle with fine lines, dry skins, large pores, this might not be for you.

This foundation gives a beautiful dewy finish that looks natural and healthy on the skin. The Golden shade is a great color match for me, blending in smoothly without looking orange or dull. It dries down pretty quickly, which makes application easier if you work in sections. Coverage is medium but buildable, and I appreciate that it doesn’t feel sticky on the skin. With moisturizer underneath, it sits well on my dry skin and doesn’t cause irritation. For the price, it’s an affordable, reliable option that leaves a fresh glow and performs like higher-end products.

Love this foundation! The shade is true and long lasting. Light and natural looking! Great price,too!