Learning Google AdWords and Google Analytics

Free flowing and simple writing style makes it fun to read. Even after working for several years in Google AdWords and Analytics I couldn't stop myself from finishing the book in one seating and then coming back again to look at specific references. In ever changing space of AdWords and Analytics I think this book will never be out dated because it focuses understanding very basics of systems financially, technically and logically.

This book is a great primer if you are just starting to use GA/GTM, or if you're experienced and want to read material on tracking campaigns and tips on setting things up correctly from the start. The book provides a good structure for skipping from one chapter to another, but can also be read from start to finish just as well.

A great resource for anyone wanting to understand how to use Google Adwords and Google Analytics. It doesn't matter whether you're an experienced user, or just a novice, Ben's writing style caters for all levels of experience. A must for all users to understand the power of Google on your business and help you unlock your marketing potential. Highly recommend!

The author understands the importance of Adwords working in conjunction with Analytics. Without Analytics, Adwords is limited. This book shows you how to use both together to get the most out of your Adwords advertising dollars. A must read.

If you are familiar with Ads and Analytics, and looking for a useful companion, this book fits the bill. Snippets of code conveniently included. Off-book references to the authors site are also moderately useful as well. You will pick up some useful tidbits here if you are an experienced user. A bit intimidating for the beginner, however.

Nice book about AdWords and Analytics for beginners. Not targeted to pros. Well-written (most such books aren't).

Good read for those that are learning or want additional insights.

An excellent book. Comprehensive, detailed and well explained content. The figures could be a little clearer. They are fuzzy, too small and lack contrast. A pity.

It's best to buy e-books these days. They are half of the prices from the actual price of the book plus no delivery cost and saves paper.

Has detailed and extensive content. Very informative and has allot of content that I thought was extremely helpful. Would recommend for anyone who is beginner to advanced.

I bought this book because after checking out reviews after reviews, I figured this book will suit my needs. I had never worked with Google products before so I needed something that will explain things in an easy manner. This book did it. It actually explains you all the tabs, features, options and how to use them and for what. For someone like me, who is a beginner, this book definitely did its job. And I actually borrowed the book to someone with far more experience and they still learned new things out of this book. I can recommend it for sure.

A recommander pour tous ceux qui veulent étoffer leurs compétences. Le livre regorge de bons conseils et de cas pratiques insignes.

Libro molto utile e completo nei contenuti. Adatto a un pubblico che si avvicina per la prima volta a Google AdWords e Google Analytics. Scritto in lingua inglese.