The Lotion Company 24 Hour Skin Therapy Lotion, Baby Powder, 16 Fluid Ounce

I was feeling really sad about the scent reformulation in my beloved Johnson & Johnson pink baby lotion. After accepting that the generic brands will never smell quite as good, I set out to find a new “baby” scented classic.This lotion does not smell like J & J LOTION, But it smells EXACTLY like J & J POWDER. Soft, tender, and very powdery. The scent is quite strong when first applied, but settles in nicely after 10 min or so. If you apply all over, it will linger softly on your clothing all day. Heaven!I absolutely love this lotion. But, bear in mind that I bought it specifically for the fragrance (and I’m thrilled with that part). As a lotion, it is not particularly thick and creamy, so if you have eczema or dry itchy skin it may not cut it for you. I would describe the texture as similar to Bath & Body Works lotions— which I also just use as a body fragrance because I don’t have dry skin anyway and therefore I appreciate a fast absorbing product.

Was very skeptical about purchasing $15 lotion but yea this is it, I put this on right after a hot shower and it lasts at least a full 12hrs idk about 24hrs but yes it lasts even while im busy moving around at work. Its also very moisturizing and not greasy. I purchased another baby powder will be trying the Kiwi scent next!

100% smells like baby powder. I used the lotion after a fresh shower to start my day and as awaited in line grabbing lunch and overheard a woman say someone smells good (i was the only one in line and in close proximity). Definitely leaves a fresh clean powder smell throughout the long day. Totally work the purchase.

Love! Love! Love! I purchased this product after seeing it mentioned (it wasn’t a sponsored video) numerous times by one of my favorite YouTubers that does body care routines. Firstly, it arrived in one day, which is incredible!! Upon opening the lid to see what it smelled like, I was very skeptical of the scent. It was very strong, HOWEVER after it’s applied, the fragrance melts into your skin leaving you with this subtle, fresh scent ALL DAY! I’ve received so many compliments about how good I smell. The first thing that people comment is that I smell so fresh and they always ask what I’m wearing (lol, LOTION because I’m not too big on perfume). And let me not forget to mention how moisturizing this product is. When you pump it into your hands, at first, you’ll probably think that maybe it’s too light to be an all-over body experience and will maybe only be good for its fragrance, but you’d be mistaken! Once you rub it in you’ll never go back to other brands. My skin is SUPPLE! I’m African American, so I normally prefer thicker creams to lotions because they banish the ash, but this lotion puts my franchise creams to shame, lol. You can’t beat high quality ingredients and hydration that lasts all day! I’m so happy with this product, and even happier to have made a purchase from my home state. Just go ahead and buy it.. if you’ve read this far then you already know you want to ;) thank me later

If I could give this lotion 1,000 stats I would! The scent is amazing! The thickness of the lotion is perfect, it is not runny and gross, it is thick and moisturizing!! I saw this lotion on a YouTube video where the woman was recommending her fave body lotions and perfumes and such...I am sooooo glad I found her video. This is sooooo much better than Johnson&Johnson. And the scent lasts until the next day..No joke!!!

This smells just like baby powder but in a good way. Most importantly, it's very hydrating. Very pleased.

Amazing scent. Super satisfied. The scent envelopes the room and stays for a good 24 hours. I have a bit of a baby powder obsession so this definitely brings me to my happy place.

Moderately light, absorbs well, and non-greasy. The consistency is similar to Neotrogena Sheer Oil-Lotion (one of my favorites). It smells exactly like a powder-scented dove deodorant, which is spot-on what I imagined it would be and it’s great. The smell itself is clean, snuggly and relaxing, but it’s pretty strongly fragranced for me. If I use it on my whole body, people will be able to smell me from across the room lol. Other than that, I love it. I would definitely order from them again. Maybe get the unscented one they offer to dilute it a little bit.