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🔥 Own your bold with L'Oréal’s true reds that won’t quit!
L'Oréal Technique Chroma True Reds offers a permanent, vibrant red hair color that delivers professional-quality results at home. Its liquid formula ensures easy application, while the long-lasting pigment resists fading on light, dark, and gray hair. Proudly made in the USA, this product is a top choice for millennials seeking a bold, reliable hair transformation that fits their busy lifestyle.











| ASIN | B00YW5Q2HO |
| Best Sellers Rank | #22,365 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #217 in Hair Color |
| Brand | L'OREAL TECHNIQUE |
| Brand Name | L'OREAL TECHNIQUE |
| Color | Sangria |
| Container Type | Bottle |
| Customer Reviews | 4.4 out of 5 stars 1,557 Reviews |
| Global Trade Identification Number | 00884486229168 |
| Hair Color Permanence | Permanent |
| Hair Type | Normal |
| Item Form | Liquid |
| Manufacturer | L'Oreal Technique |
| Manufacturer Part Number | P1111500 |
| Material Type Free | fragrance |
| Model Number | P1111500 |
| Number of Items | 1 |
| Package Information | Bottle |
| Product Benefits | Long-lasting true red shade that doesn't shift tone even after repeated shampooing. |
| UPC | 884486229168 |
| Unit Count | 1.74 Fluid Ounces |
L**T
Great color
Great color I use half of a tube of this with half a tube of American beautiful 6RR the two colors look great together and most importantly it doesn’t look fake. This tube is called cayenne
B**S
Love
We will see how long it lasts but it looks phenomenal and definitely works on black hair with just 20 volume developer!
S**A
Great color! Highly recommend
I got my hair done professionally back in October and loved the color, but it was pricey to keep up with every six weeks. After five months of not getting it done, I started looking for an at-home alternative. The picture in the car is before I did my hair, when the color was extremely washed out from October. The other picture is after applying two tubes of Cherry with a level 20 developer. My hair is almost to my butt, if that helps for length reference, and I still had about four tablespoons of color left. The color came out fantastic and looks exactly how it did when I had it professionally done. I can’t speak on how long it will last since I just did my hair, but I’ll update the review if it fades quickly.
D**S
Hair care
This product is excellent; it matches the description perfectly and has very good staying power on the hair. Thank you.
E**A
cherry color: don’t forget developer!
i got this in the shade cherry, came out a lot darker than expected but pretty color! here are some pictures of how it turned out on my half dyed blonde hair: works as a before and after! also, as others mentioned don't forget to buy the developer like i did.
N**Z
Good
I loved it 😍
M**A
Rojo brillante
El rojo queda muy vibrante y bonito. • Cubre canas bastante bien. • Funciona en cabello oscuro sin necesidad de decolorar en algunos casos. • Tiene Ceramide R Complex, que ayuda a proteger el cabello y reducir quiebre.
N**R
so NOT what i wanted
OMG i wanted BRIGHT RED cherry hair and I got CHERRY COLA at best. I want to cry. I will have to buy firetruck red to brighten this. I’m so upset my hair has been so bright red for years. Attached is a pic of my hair before the dye today. (photo with checker print phone is most recent — photo of red roots is photo from last hair dye!!) I wish I never went so dark!!!
O**E
Good product
Good colour lasts long, doesn't stain everything and doesn't constantly wash out of your hair
Trustpilot
2 weeks ago
2 months ago