ABBAPure Color Protect Shampoo, 8.45-Ounce Bottle (Pack of 1)

The first time I ordered this shampoo, I got the Color Protection Shampoo with Aloe & Rosa Canina (which is what is pictured in the product page). The second time I ordered, I got the Color Protection Shampoo with "ProQuinoa Complex with Coconut and sage". Both times, I ordered from this very same page from Amazon LLC. So I'm not sure if there is any way to control which you get.As soon as I opened my second bottle, I knew it was different from the scent. The old one (Aloe & rosa canina) smells like fruity rosy cherries. The new one (coconut & sage) smells like very sweet vanilla'd coconut. Scent-wise I prefer the coconut as I tend to dislike fruity scents. The scent does err on the strong side, but it doesn't linger once you rinse it out. Other than the fragrance, I don't notice any big differences. But YMMV as I am not picky about shampoo.On the actual product- I do like both shampoos. Both lather well for a sulfate-free shampoo, much more than my previous DermOrganic (I know lather isn't correlated with cleanliness, I just can't get over the lather-need society has conditioned in me); clean hair well WITHOUT drying or further damaging my damaged, colored hair at all; both have pleasant fragrance that rinse out and do not linger in hair. Color still bleeds and fades from my hair, but that is inevitable with my combination of damaged/overprocessed hair + red dye (which I'm sure you know fades very fast!). My overall color still lasts quite a while before needing a refresher, actually quite long considering how damaged my hair is.Again I am not picky about shampoo, it just has to be gentle, yet clean well, have some lather, be sulfate free, have no terrible ingredients or overwhelming fragrance, affordable and cruelty free. For some reason a shampoo that fulfills all of those is hard to find, but ABBA fits my basic needs well. So I would consider this shampoo a success and will continue to repurchase whichever version of ABBA Color Protect Amazon decides to throw at me.

A few folks on a haircare forum recommended this to me when I was asking about moisturizing shampoos. I've only used this twice so far, but I love how rich it is and how healthy my hair feels after using it. It has a lovely, rose-like scent, and you need just the smallest amount to clean your hair. It's also sulfate- and silicone-free for those following the Curly Girl routine.I have red tones in my hair and red is notorious for fading very quickly, so I'm hoping that this extends the vibrancy of my color. Since I haven't used it for too long, I can't yet comment on its color-protecting abilities, but I will update my review as I use this more. For now, I love it!UPDATE ON 3/28/13: I've been using this since last August, and it really does make your color last a lot longer. In fact, I've noticed that it takes a good four weeks for my base color to fade enough to see my highlights since this does such a good job of keeping the color on your hair. It's a great product!

Bought this to take on vacation. I’ve used this product for years. What was in the bottle was NOT the shampoo I have been using. It did not smell like it and it did not lather. It was in the white bottle so don’t know if the it old and deactivated or something else was out on there. What a waste of money!

I have been using this shampoo and hair conditioner for years. I don't color my hair any more, but continue to use it because it is gentle, low scent, and very moisturizing. It gives a nice body to the hair.

I absolutely love ABBA hair shampoo and conditioner. This is a vegan product. There are no harsh chemicals. For my hair, used to resemble straw until my hairstylist recommended this product. With in 3 shampoo and conditioner, my hair is soft to the touch. And no more straw. Btw. I am 62 and you could never guess my age by my hair. Thanks ABBA and Amazon for carrying such a great product at a great price!

Previously I had been using kerastase, which I loved. However, I figured another sulfate-free shampoo would have the same effect and this was cheaper. It left my hair feeling unclean ang greasy at the crown after just 12 hours or so. The scent was not appealing at all, either. I generally do not leave bad reviews, but I felt compelled to share as buying a shampoo without being able to smell it first can be iffy. Perhaps because it is vegan it has a stale smell instead of the typically bright smells associated with good shampoo. I will just find a better smelling sulfate-free shampoo or go back to Kerastase.

The scent is better and the formula is still great.

Not sure if this is an old formula, but the shampoo I received is nothing like the bottle of the same shampoo I just finished using, and had purchased from a chain drugstore. It has absolutely no lather, and the scent is nothing like the Abba Color Protect shampoo I had before this one. Also, the cap on the bottle was shattered when I received it, which wasn't s huge deal because I just replaced it with the cap from my old bottle.I was really happy to find this shampoo on Amazon as my local drugstore no longer carries it. The "real" formula, or maybe just a more current one, is great, definitely the best shampoo I've used in a long time. The trouble is that the shampoo I got from this seller on Amazon is not the same shampoo. It is so bad that I will have to just throw it away and find another source. So bummed!Edit 2/14/13Thought it was only fair to edit this review as I've come to realize that the NEW formula may be the one that I don't like. Can't blame the seller for this. I still give it one star though because this shampoo went from the best ever to the worst ever!