L'Oreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach, Lifts Up To 8 Levels, Includes Anti Brass Purple Conditioner, 1 Hair Dye Kit

I used L’Oréal Paris Feria Hyper Platinum Advanced to lighten my dark brown roots, and I’m very happy with the result. It lifted my roots evenly to a soft blonde without harsh yellow tones. The instructions were clear and easy to follow, which made the process less stressful at home. The formula felt gentle for a bleach, and my hair did not feel overly dry or damaged after rinsing and conditioning. The included toner helped balance the color and made the blonde look cleaner. Overall, this is a good option if you want strong lift at home with predictable results, especially for darker roots.

This does exactly what it says. Lifts at least 8 levels with NO damage. I use this as a base for my color routine. I make my hair light bright silver. Natural color very dark blonde aged from natural very light blonde. Everything I read recommends this or that bleach and that developer but I got tired of the process. Boxed-colors have a reputation for looking cheap but I've always found they leave my hair in better condition than my own combos, especially if I'm messing around with 30 volume developer. I'm not a pro, just cheap and hate the wasted time at the salon. If I mess up, well, hair grows back. Using this along with the toning products I use leaves my hair in great condition and a lovely shining, true silver color. Probably cost several hundred dollars and maybe more than one visit to the hairdresser if I went that route. People tell me all the time I have beautiful hair. If there's slight damage to the ends I don't notice because after coloring is when I thin/trim it with a manual razor comb. USE A LOT. I'm in my 50's with strong coarse heavy hair. I keep it short, kind of a long loose pixie/ layered above the shoulders and use the razor comb to thin it a bit so I have some lift and wave/ slight loose curl. Lately I've just been scrunching with mousse and texturizing spray rather than blow dry and style. I use TWO boxes for that small amount of hair. I mix both and put it all over my head rubbing it in to the new growth (I let it grow out 4 - 6 weeks), making sure it is all thickly covered. No clips or separating, sometimes I'll use a brush on an area but usually just gloved hands. Not the proper procedure I know. I try to avoid the *very* ends but it still thickly covers hair that had been previously bleached. Leave it in for max time no covering, cold room. STLL NO DAMAGE. Of course I use a lot of strengthening and smoothing products between treatments. All silver needs upkeep. 1 drop of silver (purple) toner rubbed all through and left in rather than rinsed out every day out works perfectly. Hope this is helpful. I don't really know how it looks and keeps on its own. Gets mine to the inside of a banana peel. Have fun!

Used it for some peekaboo highlights that I wanted to create. Followed instructions perfectly, and I ended up with not as light as the box’s color but definitely a level 7 at least. For context I had virgin black roots, and semi lightened mids and ends. I am intending to put blue hair dye on top so it’ll work out fine for me but if you need the exact shade on the box I would recommend using foils with constant supervision. the purple conditioner helps remove a bit of the yellow from the blond, but don’t rely on it too much. My hair also doesn’t feel extremely damaged from the process, so I wanna give it props since other bleach powders have made my hair split more and become much more dead. This is really solid for the price if you want to go the DIY route and you’re aware it won’t look as perfect as in salon.

Let me just start out saying purple conditioner is NOT a toner. I’ve been platinum for many years. I typically mix a bowl of bleach and developer. But thats a time consuming process and decided to try this kit. It was much easier and quicker but it does not come with an actual toner. I knew that, but somehow thought maybe the toner was already magically mixed into the bottle. It was definitely not. It turned my hair highlighter yellow and I was unprepared. I tried to use the purple conditioner to tone it the best I could but it did not help whatsoever. After I bought a separate Wella hair toner, my hair color turned out amazing. So my only complaint is I wish this kit came with an actual toner. But other than that, if you’re prepared with your own toner, this product is much easier than mixing a bowl of bleach. I’ll definitely be repurchasing.

It worked great to cover my gray hair, but this was my first time bleaching my hair at home and next time I would need to keep it for 20-30 mins max. I did a test strip to make sure it lightens my hair and it did. But I used foil strips to make sure I don’t cover with bleach the previously bleached hair at the salon. I will do my roots too in a few days as the one box was just enough to do my main hair. The quality of the colour is great. Just make sure you use a purple shampoo and conditioner after and keep it one for 5 mins max. To help with the brassiness. I will add a before and after photo. If you want to do a test strip and wait one day to make sure you see the actual colour when it’s dry you can see then the exact result. I only did it prior colour and kept it separate in foil afterwards/during the colouring process.

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As someone who dyes my hair quite a bunch, this worked like a charm. I had purple hair dye in for about a couple months, it faded to a pink ish red along with my natural brown and refused to leave. This bleach got it out pretty well! My once brown hair with messy pink bits still left legit turned almost natural blonde, now I'm not gonna sugar coat. Some bits did turn orangey pink due to my pink color fading mid bleach with it, but other then that it genuinely worked like a charm. Though he advised, I only bought one box (I was bleaching two sections for raccoon tails.) you WILL need more then one box if you wanna bleach your whole head and do an actual good bleach. After words (after shower), my hair isn't crusty at all, it's actually smoother and softer then before surprisingly! Shipping wise, Wonderful. Came in perfect condition no damage and came a day early! I genuinely would recommend this bleach, it worked wonderfully and took the color perfectly out of my hair : )

I have used to lighten up my brown hair. It became copper like initially but colored again with a lighter brown after highlighting. Did the job for me. Little damage observed.

Happy with this product.