Join or Die: Digital Advertising in the Age of Automation

The book is enlightening with a modern insight of how marketing should be done in 2021.Moreover, it demonstrates through real stories how the relationship between client-agency should be.AMG’s focus (and this is wonderfully shown in this book) is not just to drive results for the client but also to educate.Fun fact -> I bought this book after I had hired Adventure Media Group to be the business advisor of my company.Admittedly, I would have done the same post reading it anyway! Hands down.

I just got the book and have to say, that within half an hour I was completely sold! I've not read anyone write about PPC in the way Patrick does.As a long time PPCer, I've been somewhat reluctant to embrace machine learning. Until about 18 months ago. Since then we've gradually introduced more automation around bidding, integration of audiences and other smart campaign features. And less time concerned about filling the 'change history' with nonsense to look busy!Thanks Patrick, you are preaching to the converted!

I bought the book after seeing it recommended by Isac on LinkedInAnother great recommendation by him (after Mobile Monkey of course)Book is well worth the money.The ROI on it will last me a lifetimeThank you

A superb insight into the future of paid media investment. Patrick clearly explains why machine learning and AI should be embraced by marketers, not resisted. A must read for anyone who works in digital.

This is by far one of the most practical and mind-changing books I have read in regards to Digital Marketing! Strongly recommend this book. The knowledge Patrick Gilbert shares in this book is way ahead of many SEA managers' minds and contains some absolutely crucial points to consider when thinking about automated bidding strategies in an age, in which machine learning algorithms become ever more powerful.