Go Luck Yourself: 40 ways to stack the odds in your brand's favour

The media could not be loaded.  Andy Nairn is at the top of his game within the advertising industry, and shares his own experiences and insights on the enigmatic subject of luck.Supported by real experiences and anecdotes drawn from the advertising world, along with wider ‘lucky’ historical discoveries and inventions. Each chapter is formed within satisfying chunks, which make it a breeze to dip in and out of the book.For entertainment value and engaging stories alone its a great read.But I can imagine it would also be a great resource book for those within the advertising world, along with those involved in business and entrepreneurship - that want to try their luck at being luckier in their endeavours.It’s a real page-turner!

Subtle, simple and impactful! This book poses questions about brands that are often overlooked... Meaning key insight and opportunities are missed! If this book doesn't help pull your head out of your rear-end, then you my friend are past help...

often the word luck is misinterpreted as negative. People don’t want to use the word luck in their journey as it takes away from supposed hard work. Andy’s book is a perfect read on how luck, of making your own, is positive and also has a lot to do with you. I have only just began my professional career and I can’t think of a better book to help understand the aspect of luck in my journey ahead. I will no doubt come back to this every year.

I have really enjoyed reading this book. An amazing framework of 40 ways to stack the odds in your brands favour which I will be referring back to on a regular basis. All told through experience with fascinating anecdotes and case studies. A rare and treasured glimpse into how some of the best campaigns have been created. Thank you.

I devoured this book! It’s packed full of thought provoking ideas, which can be applied to ever shape or size of business. I love that it’s not written in jargon and theory but real, understandable examples.

A great read. Andy is a natural storyteller and this is packed with great anecdotes and insight of value to any one working in marketing strategy or just interested in what it takes to bring a great advertising idea to market. Buy it, read it, steal ideas from it. It’s what he would want.

A really fascinating series of thought experiments and ways of thinking around a thought provoking theme. Very smart and very readable.

Such a great read and pages 69 to 70 .... WOW!!