Hey Whipple, Squeeze This: The Classic Guide to Creating Great Advertising
C**O
O Mestre do Copy
Acredito que boa parte dos (bons) Redatores Publicitários brasileiros tenham lido este livro! Aliás, a introdução foi feita por um brasileiro... biblioteca básica pra quem quer escrever melhor!
T**A
Whipple never Squeezed This.
Whipple never Squeezed This.
M**N
One of my favorite ad books, from one of my favorite writers.
Loved this when I was an ad student, I’ve recco'd it countless times. And now 25 years layer it’s an excellent refresher. I learn something new every time I read Luke’s stuff.
R**S
Good quality and packing
It was worth buying it. Thanks Amazon
S**W
Inzichtelijk
Één van de weinige boeken die helder inzicht geeft in de sector en in het bijzondere in sterk conceptueel denken.
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