Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising

As an introduction to writing copy, this book has been invaluable for me and my career choices. An art director at a prestigous firm reccomended that I brush up on this material before sitting down with him for an informational interview, and he was right to.Not only is this valuable to advertising writers, but any one looking to engage the public in more meaningful, exciting, and creative ways. If you are ever in the process of making an advertisement of any kind, even craigslist, give Hey Whipple! a quick read.

the mispunctuation at the bottom of page 208 disturbed me, but i somehow managed to put that behind me and finish this wonderful book!i'm new in the ad business, and i bought luke sullivan's book because of the good reviews that i found online. i was amazed to find that it was, truly, a riveting book!the focus of this read is not on mr. whipple (thankfully), but on the subtitle "A Guide to Creating Great Advertising". i do, though, share his view of mr. whipple, having grown up on teevee and also being annoyed by those stupid (yet effective) charmin ads.anyway, by reading through this great book, i believe that i have learned a ton of good stuff; stuff that i plan to use as i begin my own agency. sullivan writes on several aspects of the ad biz, ranging from radio and teevee, presenting your work, how to get into the business, day-to-day business, and explaining some of the great ad campaigns over the past many years."Hey Whipple" is wonderfully entertaining and enlightening, and should be read by novices (like me) and anyone interested in the field of advertising. i hope one day to meet mr. sullivan, as it appears that we share, at the least, a love of great advertising and a sense of humor. speaking of humor, this has got to be one of the funniest educational books ever written. kudos to you, mr. sullivan, and thank you for sharing your awesome insight with the rest of us!

This book is basically my 3 year advertising course (minus £35,000 a year) in 352 lovely little pages.Brilliantly written an essential buy for anyone wanting to do anything in advertising.

First half of the book full of great practical advice for anyone needing to write advertising copy. The rest is just for agency and big account types. If this isn't you its still worth while for the first half alone.

Luke Sullivan is one of the best copywriters out there and this book will reveal many of his secrets to making ads that don't suck. Probably the best resource for a young creative (especially copywriters) in the process of putting a portfolio together. This is a book that I always find myself going back to time and time again. In Luke Sullivan's own words, this book will teach you to make ads "that don't suck." Not only are the lessons in the book priceless but Sullivan is such a great writer that it is entertaining the whole way through. Put simply, Hey Whipple will help you make great ads, as well as teach you some lessons that you can't learn in school. Even though all the lessons in the book are pretty timeless, Sullivan has done a good job of keeping up with some of the more recent trends and covering them with each new edition of the book.This book is such a must read for writers that if I was interviewing a copywriter who hadn't read it yet, I would give them a copy and tell them to come back when they are finished.