The Amazon Marketplace Dilemma: A Brand Executive's Challenge Growing Sales and Maintaining Control

Incredible insight into the world of Amazon. Highly recommend it if your selling on Amazon or want to.

Este libro ayuda a entender las ventajas y desventajas del modelo marketplace en Amazon y como potenciar tus ventas en las diferentes opciones.

This is the absolute best book every Brand Manager doesn't know they need. There is so much to selling on Amazon that happens beneath the surface, so many decisions being made that you may not even be aware of. Complicating the matter is the breakneck speed Amazon is growing, evolving, and disrupting traditional distribution channels. This book is the road map you need.Every brand has different needs. James and Joseph clearly lay out how to identify and optimize for these needs when choosing among several specific distribution strategies. As a Marketing Consultant, I see brands every day that do not realize they have this choice, and let the momentum of their legacy distribution models determine how they are represented in the future - on Amazon.My main takeaway is that Amazon needs to be separated, controlled, and coordinated with your other distribution strategies. If you are not thinking of Amazon as its own beast, you are not taking advantage of all it has to offer - and it may be harming your brand equity.

Great materials for professionals. Food for thoughts if you want to develop a brand strategy for the amazon channel.Recommended

As Amazon continues to change the retail landscape worldwide, budding online entrepreneurs like me, with meager resources can now seize the opportunity to market to the world (as we sit in front of our computers at our home office). While it was not even technically possible decades ago, Amazon made it all possible. But the hurried pace that this online selling revolution is morphing into, is so dizzying -it is hard for most of us to keep up and make selling in Amazon a viable sustainable venture. This book by James and Joe forces us to get out heads above the melee and see how things more clearly and appreciate how things are actually playing out in the Amazon marketplace. Sure, this book can scare you about Amazon’s predatory nature but it also provides you with knowledge that will not only dampen the fear but will give you tested tips on how to set yourself up for success as an Amazon seller.