IT Cosmetics CC+ Cream - Natural Full Coverage Foundation With SPF 50+, Color Corrector & Anti-Aging Hydrating Serum, Hyaluronic Acid + Peptides, Lightweight Up To 24H Wear, All Skin Types

Even though this particular color is too dark for me, I am going to give this 5 stars, because it lives up to it's promises. It is definitely waterproof and long wear! And what I like the best is that when trying to remove it, the more I wiped it away, (because I applied way too much the 1st time) the better it looks. It looks like your own skin, without settling into creases, except it covers the spots I want to cover... which at 58 years old, there are a lot of things I need to cover! Unfortunately, the color is way too dark for my pale skin. The color-wheel and the colors shown on the model arms didn't reflect what would work for me. I definitely need a lighter shade. So stay true to the colors you normally get. It's a great product. I just wish that had picked a lighter color than Medium. I don't foresee a nice tan this summer to make this one work. *Note: I don't see shades of colors like most people. But it is embarrassing to go to big stores and ask the salesperson to pick out a color that matches my face! It makes me feel even older than I am!!! I definitely recommend this, especially for women my age who want something that looks natural without having to apply 5 different products before the foundation!

This IT foundation/CC cream is the easiest, most reliable, flexible foundation I've ever used. You can use just a dab to even out skin for a no-makeup look or apply more heavily for medium to full coverage that doesn't look too heavy. I have red zones, broken capillaries and large pores in areas, and this foundation blends well with my moisturizers to blur and cover those inconsistencies to the degree that I want. I used to use the illuminating version but found that this formula downplays lines and course texture of my aging skin much better than that the illuminating version. I have fairly light skin with green undertones and red patches. I honestly think this foundation blends better to match skin tone than any other I've tried. The Fair color gives me just a touch of color without going too yellow/orange as it sits on my acidic skin. Love.

I have SIB, and diagnosed Dermatilomania. (Skin picker af) If you're here, you've likely googled something along the lines of, "makeup that won't cake. Or makeup that can covered scabs" You found it!! I guess I'm at the age of reviewing foundations. It's light, and fuuuuullll coverage. Super moisturizing, so the owies don't peek out.

The IT Cosmetics CC+ Cream is one of those products that truly bridges makeup and skincare. It gives full coverage, but still feels breathable and natural on the skin. I love that it includes SPF 50, which makes it super convenient for daytime use without needing a separate sunscreen. The formula is infused with niacinamide and hyaluronic acid, so it hydrates while also improving texture over time. It doesn’t cling to dry patches or settle into fine lines, which is rare for a high-coverage product especially great for mature or dry skin. The finish is natural, not too matte or dewy, and it wears well throughout the day.A little goes a long way, so the 1.08 fl oz tube lasts longer than you’d expect. The pump packaging is also very hygienic and easy to use. My only minor issue is that it can feel a bit thick if you apply too much, so I recommend starting with a small amount and building up as needed. It works best with a brush or sponge rather than fingers. Overall, this is an excellent multitasking product foundation, color corrector, SPF, and skincare in one. Perfect for busy mornings or for anyone looking for a flawless, healthy finish without using a million products.

Ladies over 60- listen to me.. I have bought many, many foundations in search of the holy grail for mature skin that is crying for hydration, coverage and long wear. Look no more- this is it! This foundation is buildable but even a little bit goes a long way! It covers beautifully, is very hydrating and does not settle into fine lines. I have tried all of the others claiming to do what this does and at a very reasonable price. Did I mention the smell is lovely- not a chemical smell. Try it. You will not be sorry- you will be very pleased!!

This is my new favorite. Just one pump covers the entire face and the finish looks gorgeous, not overdone, not heavy, just a natural beautiful coverage. It blends easily and feels comfortable on the skin all day. Perfect for anyone who wants coverage without the heavy makeup feel. So happy with this purchase.

This foundation is exactly what I've been looking for--and then some! I am 69 years old, and I have tried everything out there, most recently Hush and Bare Minerals. There is absolutely no comparison. My view as to just how great this product is has been borne out by all the comments I have gotten from friends and family members who have commented on how great my skin looks since I've been using it and asking what I've been using lately as far as skin care products. That's a referendum on what this product does because, at my age, getting compliments on my skin, and so many of them, is not the norm. As far as price, I don't think you can put a price tag on the a product that can do so much for you, including the confidence- boosting aspect. The fact that a little goes a long way makes the price even less of a consideration. Taking all of that into account, it's a small price to pay. Also, although I'm pretty much a pro at this point in my life as far as color-matching, I spent some time trying to choose between two colors, including reading the relevant reviews, and decided that, when in doubt, neutral is the way to go. I wasn't wrong--13N is the perfect color match for me--absolutely flawless blending. I apply it with my fingertips as that gives me more control over the amount used, and follow by blending with a foundation brush. Bottom line? To the women out there, particularly to those of you over 50, try this. You'll be more than glad that you did.

As a 58 year old, with dry aged skin, I want to see other 50+ women using this product in the Ad and not 20, 30 or 40 year olds. So, as a mature woman with many fine wrinkles, some caverns, and jowls that rival 'droopy dog', here's my review: ❌️Expensive for the amount, which wouldn't be as problematic if it worked. ❌️Sits in fine lines ❌️Coverage is medium but I suppose if you layer it, it might be full coverage although it also might look chalky ❌️Color match is okay, although I feel it makes me look a little too pale and cakey ❌️Not dewy, very flat ✅️Very little is needed to cover face ✅️Creamy feel ✅️Little to no scent ✅️Good for a matte finish ✅️Good for 30-40s IMO more so than 50+ ✅️Not greasy ✅️Good for combo or dryer skin Overall, its okay. Will I buy it again? No. Ill try Clinique or another brand for similar price. **In photos, I show skin with NO makeup and only my moisturizer and a primer. 2nd photo is the amount I used for half my face Last photo is half my face covered with 1 layer of foundation and nothing else.