The Fitness Entrepreneur's Handbook

If you are starting a fitness business, you want to know what is important to success...and what is not important.Make no mistake, you will get plenty of advice...from your uncle (whose only experience with fitness was high school gym class), well-meaning but uninformed friends and just about everyone you meet.You will see a bunch of stuff on social media about "just go for it..." from people who are not actually "going for it" themselves.Enter Pat's book....Pat has probably consulted with more fitness business owners than anyone and he summarizes that experience in this book.He encourages you to develop the business you want (the beginning of the book digs into this) and then digs into specifics like "3 Steps to Doubling Your Business" (p. 277). It is organized so you can either read straight through...or go to specific areas ("Marketing without Spending a Fortune" p. 191).You will want to keep this book handy...and return to it for years to come.

An absolute goldmine of information for anyone trying to make a name (and a living) for themself in the fitness industry. Pat has not only seen and done it all: he is practical, realistic and honest. This book has so much in great actionable tips and absolutely ZERO fluff. As I can consider myself successful in the industry there are still so many tips I have not begun to utilize in this book and I know I'll be able to reference it for years to come. Job well done Mr Rigsby!

This is a fantastic book and I highly respect the author and recommend this resource for any fitness entrepreneur. Pat Rigsby is a true master of simplifying complex business strategy into a simple "connect the dots" blueprint for sustained progress.

This book is priceless for fit pros looking for a treasure chest of information to grow your business and lead you to success! Its also a very easy read.

Pat Rigsby is one one the great minds of the Fitness industry! His words and insights are pure Gold!!

This book was very helpful for me as a new yoga studio and gives practical and easy to follow advice

Little mixed in the way the books been written, but good information

This is more of a motivational book with general concepts. There is very little material on actual strategies in running a fitness business. It’s mostly , look for what is missing in the market and fill that void, be the best, differentiate yourself from the competition. I was looking for actual practical advice and real world scenarios encountered in a fitness business and their solutions.

Having been on several marketing courses you realise that a lot of people have a one show fits all system. This book poses experiences and general questions that to me that are adaptable to an organic business. From this book alone working this way will definitely flourish antithesis business.

VERY practical, quick tips that I have taken away and implemented. A real "how to" guide