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KD 969.708

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SonyAlpha 7 IV Full-Frame Mirrorless Interchangeable Lens Camera, 33 Mega Pixel Full-Frame Back-Illuminated Exmor R CMOS Image Sensor, ILCE-7M4K, with 28-70mm Zoom Lens

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Product ID: 377301514

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sony

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About the item

Newly developed 33.0MP back-illuminated CMOS image sensor - The full-frame Exmor R CMOS sensor delivers outstanding speed and superb image quality..
BIONZ XR image processor for up to 8x processing speed - The BIONZ XR engine, also used in the ship α1 and α7S III models, provides up to an 8x increase in processing speed..
Beautiful image rendering with low noise - Visible benefits of the powerful new 33.0MP sensor and engine go beyond mere numbers..
4K 60p , 4:2:2 10-bit - The α7 IV gives you an impressive range of video options..
Smoother gradation rendering with 10-bit HEIF - The α7 IV offers HEIF (High Efficiency Image File) still-image encoding, in addition to conventional RAW and JPEG..
Beautiful colour expression made simple, with S-Cinetone - The α7 IV supports S-Cinetone, based on expertise gained through development of the VENICE CineAlta camera..
S-Log for colour matching with professional video equipment - The α7 IV provides S-Log2 and S-Log3 gamma curves, with the latter allowing capture of 15+ stops of dynamic range..
Soft Skin Effect for bright and beautiful skin appearance - The built-in Soft Skin Effect makes skin look more beautiful, softening s, blemishes and dull patches while preserving liveliness in eye and mouth areas..

The latest sensor, processing engine, and AI-based autofocus work in tandem with cutting-edge still-photography and moviemaking technology to create a fresh, dynamic imaging experience. The α7 IV is the ideal hybrid, providing breathtaking still and movie imagery, along with flexible connectivity for on-the-spot transmission of your images.

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