• Built-in Wi-Fi for wireless file sharing through Canon iMAGE GATEWAY on Facebook, Twitter, YouTube or other devices..
• Canon HS SYSTEM with a 10.1 MP High-Sensitivity CMOS sensor and DIGIC 5 Image Processor.
• Slim design with 28mm Wide-Angle lens, 12x Optical Zoom and Optical Image Stabilization.
• 1080p Full HD video with a dedicated movie button.
• Improved Smart AUTO with 58 predefined ing situations and new FACE ID.

Product Description ------------------- For twelve years ELPH cameras have been coveted icons of design and innovation. Informed by that legacy yet stepping solidly into the future comes the Power ELPH 530 HS. Beautifully sleek, this state-of-the-art camera is ready for the way you live now. Built-in Wi-Fi lets you share images and beautiful 1080p Full HD videos virtually anywhere, while the 3.2-inch wide touch panel PureColor System LCD makes operation easy and interactive. From the Manufacturer --------------------- Surpass Every Expectations -------------------------- For twelve years ELPH cameras have been coveted icons of design and innovation. Informed by that legacy yet stepping solidly into the future comes the Power ELPH 530 HS. Beautifully sleek, this state-of-the-art camera is ready for the way you live now. Built-in Wi-Fi® lets you share images and beautiful 1080p Full HD videos virtually anywhere, while the 3.2-inch wide touch panel PureColor System LCD makes operation easy and interactive. So slim, it's hard to believe it packs a 28mm Wide-Angle lens with 12x Optical Zoom to capture just the image you want. Image quality is superb, with a 10.1 Megapixel High-Sensitivity CMOS Sensor and DIGIC 5 Image Processor for the clear low-light imaging of Canon's HS SYSTEM. It also comes equipped with the latest technological advancements like Smart AUTO with Face ID to ensure that every you capture is amazing. A Camera That Fits Your Lifestyle --------------------------------- Built-in Wi-Fi® --------------- Select Power models feature built in Wi-Fi® wireless technology making captured images and HD videos available easily for effortless sharing to friends and family. Compatible with Wi-Fi® (802.11 b/g/n wireless standard), these cameras can connect with compatible home networks or to wireless access points. You can easily share your images and videos by signing up on CANON iMAGE GATEWAY --an online service that lets you store images to an online album, and share your images on Facebook, Twitter, and YouTube. Upload images virtually anywhere, via your iPhone®, iPad®, or iPod touch® mobile devices by installing the free Canon CameraWindow app (The Android app is under development ). This app makes it easy to select and save images stored on your iOS devices and upload them to social networking sites, or email. Even without a mobile device, it is possible to send images to a PC, or even transfer images between Wi Fi® enabled Power cameras. * CANON iMAGE GATEWAY Online Photo Album available starting February 14, 2012. One time registration is required. † iOS app will be available in March 2012 and the Android app will be available in May 2012. ‡ Compatible with iOS 4.3 or later. A Camera To Carry Everywhere ---------------------------- Slim Design ----------- Perfectly flat and just 0.78 inches thick, the Power ELPH 530 HS digital camera is a testament to fine design's power to thrill. This camera certainly fits in your pocket, but given the reaction it gets when it's out, it may not spend much time there. 28mm Wide Angle Lens with 12x Optical Zoom ------------------------------------------ You'll love the dynamic excitement the camera's lens brings to your photography. Expansive scenes can now be captured in their entirety thanks to the 28mm Wide Angle Lens. And the 12x Optical Zoom (35mm equivalent: 28-336mm) lets you access close ups of distant subjects with all the clarity of Genuine Canon Optics. Optical Image Stabilizer ------------------------ Handheld shooting can often lead to camera shake, making photos and videos blurry. Canon's Optical Image Stabilizer is a sophisticated system that uses lens shift technology to correct for unwanted camera movement. It makes handheld photography more practical, providing excellent image quality in many difficult shooting situations: outdoors at dusk, inside without a flash, and even at the telephoto end of the zoom range without a tripod. For photos, it enables shooting at slower shutter speeds, accommodating more low light shooting situations than ever before without having to boost ISO sensitivity. With camera shake and vibration reduced, you get a sharper, steadier image. And because it is an optical system, there is none of the image degradation typical with electronic image stabilizers. UA Lens Technology ------------------ Pioneered by Canon, UA Lens technology makes possible compact lenses with remarkable optical performance. By using molded glass with an ultra high refractive index in aspherical lens elements, Canon has succeeded in reducing lens size while significantly reducing image aberrations. Another stellar example of cutting edge Canon optics, UA Lens technology helps make Power digital cameras pocket friendly and capable of astounding image quality. Experience the Power -------------------- Canon HS SYSTEM --------------- The Canon HS SYSTEM lets you take bright, clear photos in an even wider range of shooting situations. Beautiful low-light s are possible with minimal noise and maximum detail in highlight and shadow areas. The system is the result of two technologies brought together in Power cameras: a high-sensitivity imaging sensor, which is able to capture more light; and the DIGIC 5 Image Processor, which actively reduces noise with high-speed image processing. The 12.1 Megapixel Canon CMOS sensor in the Power SX260 HS incorporates advanced light reception technology that enhances sensitivity. The DIGIC 5 Image Processor provides a major boost in noise reduction, expanding the usable ISO range to an amazing high of ISO 3200. The Canon HS SYSTEM thus lets you use higher shutter speeds to capture clearer images with reduced noise and blur. Canon DIGIC 5 Image Processor ----------------------------- The latest-generation Canon DIGIC 5 Image Processor brings phenomenal increases in processing speed and power. Improved chip architecture and algorithms deliver greatly expanded functionality with further refinement in image quality. Improved noise reduction produces clearer images when shooting in low light at high ISO speeds. Enhanced i-Contrast performance adjusts differences between light and dark areas to achieve even more natural-looking results. The faster processing speed also results in faster continuous shooting capability while maintaining full image quality. The DIGIC 5 Image Processor also makes possible a new, highly advanced automatic white balance system. Whereas conventional white balance makes an overall adjustment based on a single type of light source, the new Canon Multi-Area White Balance analyzes several areas of the image to determine whether different adjustments are needed, for example, for the main subject and the background. Memorable Moments in Spectacular Full HD ---------------------------------------- Canon Full HD Video Advantage ----------------------------- In addition to the Canon HS SYSTEM, the combination of the advanced CMOS sensor and DIGIC 5 Image Processor in the Power ELPH 530 HS makes it possible to shoot crisp, clear high definition video. Imagine the fun and excitement of being able to shoot spectacular 1080p Full HD video with stereo sound that you can later watch on your HDTV or download to your computer to share with family and friends. In addition to being able to shoot Full HD 1080p video at 24* frames per second, the Power ELPH 530 HS can also shoot 720p HD video at 30** frames per second. Dedicated Movie Button, Wind filter feature and Optical Zoom for easy video capture ----------------------------------------------------------------- It's never been easier to shoot videos with a Power digital camera. The Power ELPH 530 HS has a dedicated movie button that lets you start and stop instantly. There is no need to go through layers of menus or operate switches or dials to switch to and from video mode. The camera is always ready to shoot stills or video whenever you want. The Power ELPH 530 HS also incorporates an electronic wind filter, which suppresses wind noise that can muffle or distort the sound. And unlike less sophisticated point and shoot cameras, the Power ELPH 530 HS lets you use the full range of optical zoom when you're shooting a video. HDTV playback via HDMI output and CEC ------------------------------------- It's easy to enjoy and share the videos you shoot with the Power ELPH 530 HS. Simply connect its HDMI terminal to your HDTV using an HDMI cable. And because the Power ELPH 530 HS supports HDMI CEC technology, you'll be able to control the playback of your images and videos on any CEC enabled HDTV using the TV's remote control. (CEC – Consumer Electronic Control – is part of the HDMI specification, enabling components in a system to communicate with one another.) iFrame ------ With the Power ELPH 530 HS, you can also shoot video in the Apple® iFrame format, which is a computer friendly standard that speeds up importing and editing of videos. It keeps file sizes small, making it more convenient to upload or e mail high quality videos. The iFrame format enjoys native support in compatible Mac and Windows video applications, making it unnecessary to perform time­consuming and often quality degrading conversions. Get the You Want with Just a Touch --------------------------------------- PureColor LCD System -------------------- The Power ELPH 530 HS digital camera's large and bright 3.2 inch PureColor LCD wide screen makes it easy to view and frame your s in high resolution (461,000 dots). PureColor technology delivers excellent contrast with rich, true to life color. Many LCD screens on the market today use a striped arrangement of dots that works great for text and menus, but is not ideal for imagery. The Power ELPH 530 HS's PureColor System LCD uses a delta arrangement of dots, which works better for the nature of photos and videos, allowing you to review your images with exceptional clarity with rich, true to life color. Moreover, you can view the LCD screen over a surprisingly wide angle – above, below or to either side – without color shifts and with minimal reflections. A scratchproof hard coating and a dust­repellent fluorine coating ensure a durable screen that dependably displays clear, vibrant images. The wide aspect ratio (16:9) provides ample room for information icons and touch buttons, preventing them from getting in the way of the image, and you can enjoy a brilliant full screen image when shooting or playing back your Full HD videos. Touch Panel LCD with Touch Shutter ---------------------------------- The Power ELPH 530 HS features touch panel technology that makes using the camera more intuitive and fun. Simply touch the screen to choose and track an AF point, change camera settings, record and play videos and much, much more! It also has an innovative Touch Shutter function that allows you to release the shutter right from the screen. Just touch the desired subject with your finger. An AF box will appear and track the subject as it moves. Then just lift your finger to release the shutter. It's that simple. A Smarter Camera Means Better Photos and Videos ----------------------------------------------- Smart AUTO ---------- Smart AUTO for the Power ELPH 530 HS has been significantly expanded, making it easier than ever to capture the sharp, bright, colorful images and videos you're looking for. By assessing various factors in both the background and the subject, the system recognizes 58 predefined shooting situations and automatically selects the camera settings that will yield the best possible results. Simply frame the you want, and in dozens of common or challenging scenarios the camera takes care of the rest. Hard to capture s such as moving subjects, night scenes, backlit subjects, and landscapes at evening or on a bright snowy day are instantly and effortlessly captured as “keeper” s. Smart AUTO makes the Power ELPH 530 HS ideal for capturing excellent quality still images and video on the go. Shooting Modes/Specialn Scene Modes ----------------------------------- Smart AUTO The camera automatically selects the best shooting settings for optimal quality based on subjects and environmental factors to provide point-and-shoot simplicity. Program The camera automatically and intelligently selects the aperture/shutter speed combination based on the shooting conditions. Movie Digest in 720p HD Records a video clip in 720p HD before capturing a still image and then combines one day’s worth of clips into a video. Portrait Brings the subject into focus while beautifully blurring the background. Smooth Skin Removes dullness, s, and harsh shadows for beautiful faces. Smart Shutter The camera automatically takes the photo when people smile, wink, or get into frame. High Speed Burst Captures rapid action frame by frame, by shooting continuously at a high speed while the shutter button is held down. Handheld Night Scene Take clear and steady pictures at night without the use of a tripod. Low Light For high quality image capture in an amazing range of dimly lit situations. Fisheye Effect Now you can get the fisheye effect – a classic photographic distortion – without a fisheye lens. Miniature Effect for Stills & Video Give images a miniature look with an effect that emphasizes perspective by blurring the top and bottom of the image. Toy Camera Effect Simulates photos taken with toy or pinhole cameras, darkening the image at the edges to create a vignette effect. Soft Focus Creates a hazy ambiance that's perfect for portraits and wedding photos. Monochrome Choose from three single-tone effects: Black-and-White, Sepia, or Blue. Super Vivid Super Vivid intensifies existing hues, saturating the scene with bright colors. Effect Effect combines several similar shades into one color, turning subtle gradations into eye-catching, scene-popping contrasts. Color Accent Choose to retain a single color in your image while other colors turn monochrome. Color Swap Select a color and replace it with a color you specify for special effects. Snow Shoot clear snow scenes without darkened subjects or an unnatural bluish tint. Fireworks Create brilliant images of skyrocketing fireworks. Long Shutter Use to blur moving subjects for artistic effect, ideal for urban night photography. iFrame Movie The Apple® movie format, iFrame, makes it easier and quicker to import and upload videos while retaining high image quality. Super Slow Motion Movie Record your clips in high speed (approx. 240 fps), and then watch your videos in slow motion. Face ID ------- Face ID is one of the most advanced and exciting new features of the Power ELPH 530 HS, giving you an easy way to improve every of the people you love. Simply take a picture of up to 12 faces you would like the camera to register, then enter names and ages. Once a person is registered, the camera will pick him or her out of a group (even against a busy background) and adjust focus and exposure to his or her face, even recognizing faces in profile. Face ID is particularly great for s of babies and children. The system can pick your baby out of a group of children, focus on your baby when pictured with an adult, and capture her best smile by taking three successive images when the smile is detected. The flash is even disabled so as not to startle the baby and interrupt the moment. Older children in motion are tracked, with focus and exposure continually adjusted with Servo AF; with one shutter press three successive images are captured so the best is never missed. And because you'll identify each face you register, Face ID makes it easy to search images by name. A Steady Image Is a Beautiful Image ----------------------------------- Intelligent IS -------------- The latest advance in Canon Optical Image Stabilization technology, Intelligent IS analyzes camera movement and applies the best shake correction method for the shooting situation. For stills, the system automatically selects among Normal, Panning, Macro (Hybrid) and Tripod IS modes. When shooting video, the system automatically selects among Dynamic, Powered, Macro and Tripod IS modes. With Intelligent IS, you can concentrate on image capture, letting the camera make the most effective IS settings to assure the steadiest possible image. Normal Corrects for a wide range of camera movement when shooting stills. Panning Panning motion is detected so that IS does not interfere with desired camera movement. Macro (Hybrid) Corrects for shift-type camera shake, which typically occurs in macro (close-up) shooting. Dynamic Effective for video shooting at wide-angle focal lengths, eliminating the unwanted shaking that typically occurs while walking. Powered Compensates for hand movement when shooting video at the telephoto end of the zoom range, where camera shake is magnified. Tripod When tripod use is detected, the Image Stabilizer is stopped because it is not needed. Pick Your Color --------------- Available in 2 colors --------------------- The camera's silky smooth coating provides a luxurious feel and radiates a deep, subtle sheen. And the fact that Power ELPH 530 HS is packed with serious specs and technological advancements doesn't mean you're limited to basic black: your color choice is as individual as the images you'll create. Choose between black and white.