Moist & Firm BB Cream Light 40ml(1.35 fl.oz.) | Moisturizing, Buildable Coverage, Lightweight Foundation for All Skin Types, Flawless Natural Finish

This seems to stay on all day and seems to be a good match for my skin. It covers my rosesea and dark spots making my skintone look when without other products.

Love! I use this as foundation and it's easy and quick, covers and blends well, looks very natural.

This is by far one of my favorite bb creams. I received a sample in a subscription box and it was a bit too tan (light/medium) but was still very blend-able and gave me a very healthy glow. I wanted to use this everyday so I ordered one shade lighter (light) and I’m very happy with it. I appreciate when I am able to determine my shade easily. I used it with a hyaluronic acid primer originally and it was perfect - with a matte primer it was a bit more dry.

This is the ONLY makeup I've worn for the past 7 years. It's lightweight, perfect tone AND has the SFP40 in it so I don't have to add sunscreen underneath.

I’ve used this IPKN BB cream for years after getting a sample in Birchbox. I like the way it smooths on and the coverage. I do use a concealer under it for occasions when I want a flawless look. When used with my concealer, it last all day. I’m 63 and this does not settle in my lines.

Summary: pretty high coverage, need more shades, amazing formula for acne and sensitive skin, use setting powder I use a harsh acne product (differin) and foundation and bb creams often irritate my skin, but this one is amazing. I have tried drugstore and fancy American brands and hadn't found anything that feels this good on my skin. I recommend using a setting powder for sure though because of the sunscreen it is quite glowy. I really hope this brand expands their shade range and even adds concealers because it is a great product and I just lucked out that the light option matches my shade. This must be at least my 4th time purchasing it now, so definitely recommend! I am C3 to C4 in the brand Makeup Revolution for reference. Be aware this is medium to high coverage despite the category of bb cream.

This used to be a great base and now it is not. It doesn't cover well or stay on as long. If I could give negative stars I would. Not sure what happen to their formula but very disappointed. I loved this stuff and now it's made like dollar store make up.

I really wanted to like this product and had high hopes for it. Unfortunately, it doesn’t seem to go with dry skin. It gets very crusty and starts flaking within 5 minutes of putting it on your face. For reference I put moisturizer and sunscreen under it. It is inconvenient but I tried mixing it with moisturizer and then applying it, that seemed to work a little better. I don’t know if I got an old product or if something is wrong with it, but this is not good for dry skin, at least that was my experience with it. It also does feel a little heavy on the skin.