Does it actually not smear or rub off easily?

I wore it to a Christmas party and even after dinner and drinks it was still holding strong. Very impressed with it's staying power.

Is this cruelty-free?

Hi there! Thank you for your question. At Rimmel we do not test our products on animals and we are committed to ending animal testing across the beauty industry. Rimmel is not sold in any countries or areas where the testing of cosmetic products on animals is required. Our parent company Coty has partnered with Cruelty Free International (CFI) and has achieved Leaping Bunny approval for one brand already. Coty is continuing to work with CFI to explore approval for other brands. If you have any further questions, please reach out to our team. You can give us a call at 1-800-715-4023, and we'll be happy to help.

Does this spread on easily? I'm looking for a matte liquid blush for my upper cheek area where I lack pigment.

I use the black color for my lips and it spreads easily. Make sure you blend it before it dries though.

I bought the black lipstick but it smudges and starts to come off when I where my mask. Is there something I can do to stop it?

Hi there! Thank you for your question. We are sorry to hear your lipstick is smudging under your mask. Preparation is the key to long lasting lip color. Firstly, make sure your lips are moist and smooth. Use a soft toothbrush or washcloth to gently brush away flakes and dryness. Then apply a base coat under your lipstick. This creates a base for your color to stick, plus it helps stop it from settling into fine lines. Use a light layer of face powder or use a lip liner as a base coat. We hope these tips help! If you have further questions, please give us a call at 1-800-715-4023 or send us an email through our website. Have a great day!

London Stay Matte Liquid Lip Color With Full Coverage Kiss

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Description

🔥 Ignite your look with unstoppable matte power!

VEGAN VIBRANT - Cruelty-free, antioxidant-infused lipstick that’s as kind as it is striking.
ALL DAY BOLDNESS - Stay flawless with 12 hours of intense matte color that won’t quit.
LIGHT AS AIR COMFORT - Lightweight formula feels barely there, so you can wear it all day without compromise.
KISS PROOF CONFIDENCE - Touch-proof and waterproof formula keeps your look perfect through every moment.
ONE STROKE PERFECTION - Achieve rich, full coverage instantly—no layering needed.

Rimmel London Stay Matte Liquid Lip Color in Fire Starter delivers a bold, waterproof matte finish that lasts up to 12 hours. This lightweight, vegan formula offers full coverage in a single stroke, ensuring a kiss-proof, touch-proof look that stays vibrant and comfortable all day. Infused with antioxidants and SPF 15, it’s the perfect long-lasting lipstick for professionals who demand style and endurance.

Specifications

ASIN	B071P44N2J
Additional Features	Long Lasting
Age Range Description	Adult
Best Sellers Rank	#15,487 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #106 in Lip Gloss
Brand	Rimmel
Brand Name	Rimmel
Color	Fire Starter
Container Type	Tube
Country as Labeled	Great Britain
Coverage	Lightweight
Customer Reviews	4.1 out of 5 stars 14,269 Reviews
Finish Type	Matte
Finish Types	Matte
Global Trade Identification Number	03614224112592
Is the Item Heat Sensitive?	No
Item Dimensions	0.75 x 4.52 x 0.75 inches
Item Form	Liquid
Item Weight	18.14 g
Lip Color Intensity	High Pigment
Lip Color Shade Depth	Deep
Lip Color Type	Liquid Lipstick
Lip Color Undertone	Warm
Manufacturer	Coty Beauty
Manufacturer Part Number	RL12592
Material Type Free	Paraben Free
Model Number	RL12592
Number of Items	1
Package Type Name	Bottle
Product Benefits	Waterproof
Skin Tone	All
Skin Type	All
Special Ingredients	Antioxidants
Specialty	Water-proof
Sun Protection	15 Sun Protection Factor (SPF)
Target Audience	Unisex-Adults
Unit Count	1 Count

Reviews

E**O

5.01.2026

D**S

23.03.2026

A**K

13.04.2023

E**H

11.02.2026

R**E

8.06.2025

V**E

2.04.2026

A**N

25.03.2026

A**N

17.05.2022

M**A

19.04.2026

M**S

18.12.2018

H**A

13.03.2026

R**T

25.07.2024

L**A

17.10.2023

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Buy anything from 5,000+ international stores. One checkout price. No surprise fees. Join 2M+ shoppers on Desertcart.

KD 3.40

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In stock

Sold byAmazon KUWAITDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

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London Stay Matte Liquid Lip Color with Full Coverage Kiss-Proof Waterproof Matte Lipstick Formula that Lasts 12 Hours - 500 Fire Starter, .21oz

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