Applied Nutrition Critical Whey Protein Powder – 24g Protein per Serving, High Protein Powder, Protein Shake with BCAAs & Glutamine Packaging May Vary (2Kg - 61 Servings) (White Choco Hazelnut)

It is really good protein. Taste amazing with this White chocolate and Hazelnut flavour. Also is quiet thick mixed with milk almost like is Casein, compared with other protein powders is really nice. Comes with the scoop also

The protein is high quality, tastes amazing, and offers excellent value for money. I was thrilled to receive two protein sachet tasters, a pre-workout sachet, and a protein porridge as bonuses. This thoughtful surprise shows great customer care from AN—nicely done!

Good value whey protein powder. Definitely on the sweet side. May be useful in home baking. Combine with a decent psyllium husk powder in your shake and its a great way to top up your macros without having to prep countless meals.

It’s okay. Most of the reviews said it was delicious in taste… it’s average. I’m not a massive fan. Doesn’t taste like bueno at all, just white chocolate. I also don’t like the two scoops for the serving size. Most are just one scoop which is easier when adding to other things like oats or yogurt, two scoops is too much powder. Stats are good though and price per serving is good. May just try another flavour, but will probably go back to ON whey.

Excellent protein for flavour and value! The white choco hazelnut flavour is great! This protein mixes well and tastes good even with just water. Highly recommend! Applied Nutrition also sent me some free samples of other proteins and preworkout sachets which was a really nice touch, I will definitely be trying more of their products!

It does what it is supposed to do but it taste pretty irritating but kinda manageable.

I’ve been using whey protein for years, and this is easily one of the worst reformulations I’ve ever seen. The new version of Applied Nutrition Critical Whey is a complete downgrade in every possible way. The powder is now ridiculously fine, to the point where it behaves like cornstarch. Every time you open the tub or try to scoop it, it turns into a cloud and goes everywhere. It’s messy, it sticks to your hands, the scoop, the lid, and even the air around you. Making a simple shake shouldn’t feel like cleaning up after a powder explosion. The texture is just as bad. Instead of the normal, slightly granular whey consistency, this feels artificial and off. Depending on how you mix it, it either comes out weirdly thin or oddly “gummy,” which suggests they’ve overloaded it with cheap thickeners instead of focusing on actual quality. The taste is another major disappointment. What used to be enjoyable is now noticeably worse. It feels like corners were cut hard here, likely cheaper flavoring or a lower-quality blend. It’s not just “different” — it’s objectively worse. This isn’t an improvement. It’s a cost-cutting reformulation disguised as an upgrade. The previous version was perfectly fine, and there was absolutely no reason to ruin it like this. If you’re used to proper whey texture and taste, avoid this. There are far better options out there that don’t make a mess every time you use them and don’t compromise on quality. Extremely disappointing.

I’ve been trying different protein shakes and this white bueno flavour is one of my favourite ones I’ve come across so far. It’s great with water for those wanting low calorie shakes, even better with milk. I recommend around 400ml of water/milk, granted you can have more if you wanted but I find that to be the best consistency personally. Great flavour, not grainy like some shakes are and great value for money. Would definitely recommend this one.