L'Oreal Professional Inoa Inoa (standing for Innovation NO Ammonia) is quite simply a revolution in hair colouring. L'Oréal have managed to banish ammonia completely yet produce a permanent hair dye range with exact and predictable colours and up to 100% coverage of white hair. It works like this: Instead of ammonia breaking open the cuticle to let the colour in, Inoa uses an innovative oil-based delivery system. The colour molecules in Inoa literally hate oil, but love water. That means that as soon as you apply Inoa to hair, they force themselves inside the hair to get to the water that's there and away from the oil. The absence of ammonia means no unpleasant odours, better scalp comfort for your clients and great hair condition after treatment. There are 60 shades spread over 9 colour families featuring both naturals and reflects. The new ODS² Inoa system has got rid of all the hassle of the original 3-part system and now Inoa comes in single tubes in a simple colour-+-developer system like other colour ranges. Development time is just 35 minutes. L'Oreal Professional Inoa - Copper The 6 shades of the Inoa Copper colour family range from Copper Mahogany Brown to Light Copper Mahogany Blonde. They follow the same numbering system as L'Oréal's Majirel colour which makes it easy to choose the right one. Inoa gives an exceptionally even colour and will cover up to 100% white hair. However, it's not just about great colour, Inoa's innovative ammonia-free formula means you can say goodbye to bad smells and burning scalps and wave hello to beautiful colour on beautifully conditioned hair. The 6 Copper shades are: 4.45 - Copper Mahogany Brown, 5.4 - Light Copper Brown, 5.45 - Light Copper Mahogany Brown, 6.45 - Dark Copper Mahogany Blonde, 6.46 - Dark Copper Red Blonde, 7.43 - Copper Golden Blonde Each shade comes in a 60-gram tube which you mix 1:1 with the appropriate Inoa Oxydant.
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