Semi Permanent Hair Color Conditioner, Ruby Red, 8 oz, Nourishing, Damage-Free, Color Depositing Mask for All Hair Types with Shea Butter & Coconut Oil, Vegan & Cruelty-Free

I’m honestly so impressed with this hair color conditioner! The Strawberry Blonde shade turned out exactly how I was hoping—soft, warm, and really natural-looking without being too intense. It gave my hair a nice boost of color while still feeling super healthy and conditioned. One of my favorite things is how easy it is to use—no complicated process, and it smells great. My hair felt softer and more hydrated after using it, not dry like with traditional dyes. The color also faded nicely over time instead of looking patchy. If you’re looking for a low-commitment way to refresh your color or try something new without damage, this is definitely worth it. I’ll absolutely be using it again!

I ordered the Golden Brown and I’m honestly so impressed. It works so well, super hydrating, really nourishing, and it leaves my hair insanely shiny. My hair feels softer and healthier every time I use it. If you want the full color payoff, definitely leave it on for the full 30 minutes. And make sure you really distribute it evenly throughout your hair. One important note: it stains (which makes sense because it’s depositing color lol). If you don’t use gloves, it will absolutely dye your fingers and nails so don’t skip them! I’m on week 3 and still have noticeable color. It’s obviously fading gradually with washing and workouts, but the tone still looks beautiful. Overall, such an amazing product, 10/10. I would definitely buy again! 🤎

TWIGHLIGHT TITANIUM IS NOT EXTREME SILVER - IT IS A DIFFERENT PRODUCT I have used Overtone Extreme Silver for several years. LOVED the product, the color and the wonderful mint smell. Also, loved the vegan and ethical approach of the privately owned company, and the story of the founders - 2 girls in their 20s building a company out of sheer gusto and ingenuity - so I stocked up on the product to support their vision. When my supplies started to dwindle I tried to purchase more but couldn't find it online. Then, I started getting bombarded with messages and videos on social media stating it was renamed " Twighlight Titanium". (Meaning the company is clearly buying personal information). I decided to purchase 2 batches (at a notably higher price than Extreme Silver) because my supply of Extreme Silver was running short. When I received the Twighlight Titanium I still had some Extreme Silver left, so decided to use that on one side of my head then add the Twighlight Titanium on to the other side. Hey, same product, right? BIG MISTAKE. Extreme Silver is purple in the jar, smells like mint and makes my hair shiny and soft. Twighlight Titanium is dark blue in the jar, smells like moldy bread, and left my hair dull and dry. My scalp was very itchy after use. It acts like a toner, there was no color change, just dulled and dried my hair. The label is so tiny I had to get a magnifier to read the ingredients. Guess what - harsh chemicals are now included. I decided to check the company to find out why the vegan, ethical stance changed. And you guessed it- PRIVATE EQUITY took over. 2 tech bros got involved, deposed the founders and put a not-for-profit (a.k.a tax dodging) guru in as the new President. Like so many great start-ups and family owned companies running ethical, profitable businesses, Private Equity has ruined Overtone. Why pretend the products are the same? Why pretend they are vegan and chemical free? Deceptive advertising is not going to earn you repeat customers. I might have been tempted to purchase if you had been honest about discontinuing a line and advising the ingredients now include some chemicals. Saying the two are the same is such a typical Private Equity lie.

First attempt ever trying to dye my hair on my own. Overall, pretty good experience! Usually I get it done in a salon and usually get balayage / highlights but I wanted to try out and see how I liked lilac purple with a semi permanent temporary tint before committing to paying hundreds of dollars for it. I definitely could’ve left it on a bit longer, but I wanted to play on the safe side. Still, I was thinking it would’ve turned out a bit more vibrant but you can still pretty clearly see the light purple stands where I had bright blonde highlights. It didn't affect my natural/virgin hair as much, just kind of acted like a cool toner. I sprayed my hair with a bit of water to help blend it in even though it said to apply to dry hair, so maybe that made a different in how much pigment my hair actually absorbed. Not sure how long it will last, but it was pretty easy and wasn’t too messy of an experience. It smells minty like others have mentioned, and made my hair really soft and shiny. Love that it’s cruelty free and gentle ingredients. I used about half the whole jar and will likely use the rest to touch it up.

I bought the coloring conditioner in the shade Vibrant Pink. I had bleached my hair between the levels 8-10. My virgin hair was originally a level 1 (dark brown, almost black). So while the color obviously didn't show on my virgin roots, it deposited color very well on my bleached hair. My hair length reaches the middle of my back. I had to use an entire tub. I think for a more even application, I would have needed 1 tub plus at least 1/4 of a second tub. Be mindful of applying product on the back of your head. I neglected that area so while the color did show up, it was peachier and less pink than the front strands of hair that I could easily see and reach. The gloves provided in the box absolutely suck - they're thin and come apart easily and have holes in the sides which defeat the purpose of protecting your hands and render them useless. Luckily I have a stash of disposable latex gloves. You will absolutely need them to protect your hands from getting stained. Immediately wipe surfaces if product splashes onto it. Small amounts of product lightly stained my white bathtub pink. Not the end of the world but something to be mindful of. Application is fairly easy. The consistency of the conditioner is like a goopy cream. It doesn't drip so it's easy to apply, but because it's thick it's hard to spread. This is why you have to use a lot of product to cover a lot of surface area. Any coloring product will smell unpleasant. This conditioner has a mint fragrance in it that attempts to cover up the unpleasant chemical smell. It makes it more bearable. Some people have stated that the smell is like toothpaste. I think it's like a combination of chemicals and toothpaste. If you have sensitive skin like me, do a patch test on an inconspicuous area like behind your ear. Or apply a thin layer of Vaseline on the skin touching your hairline, including your temples, behind the ears, and your neck. For more protection, apply Saran Wrap on top of the Vaseline. I'm pretty lazy though and applied it directly to my hair and scalp, being mindful of not letting the product touch too much of my skin. My application wasn't perfect so small areas of my skin had product on it. Those areas, plus my scalp, became slightly itchy and red. The itchiness disappeared a few hours after washing my hair out. I applied the product and loosely clipped it up with a large hair claw, then sat in a bath for about 40 minutes while watching videos to pass the time. The instructions say to leave it in for much less time. I don't think 5-15 minutes will make a significant difference and will likely result in wasted product. I highly recommend leaving it on for at least 30 minutes, max 45-60 minutes. Rinsing out the product with water was easy. Took maybe a good minute to get it out. Although your scalp and hair strands will feel slightly heavy and sticky due to the deposited color afterwards, I highly discourage people from washing their hair with shampoo and following up with a separate conditioner. Shampoo and conditioners can make the color bleed out more. Everytime you wash with even just water, color will bleed. After first time application, just rinse with cool water, dry, and style, then use dry shampoo to avoid washing your hair often. This will prolong the life of the color. When the hair is wet, the color looked like a deep pink/light red. When fully dry, the color is a beautiful and soft pink, with a shade somewhere in between cotton candy and pastel pink. It's not actually too vibrant, despite its name. This was exactly the color I was going for though. After reading reviews on the pastel pink conditioner, which were very abysmal, I'm glad I went with vibrant pink instead. With 1-2 washes, the color gradually fades into a beautiful and subtle rose gold. With 3-4 washes, the color is almost gone. With subsequent washes, the color is entirely gone. If you wash hair every two days while relying on dry shampoo in between washes, you can expect the color to last for about a week. If you want to maintain the pink, you'll have to wash hair even less and/or reapply product every few washes. At $32 a tub for about a week's worth of color, it's pricey and not very financially sustainable. Knowing this, I bought the color just to have one week's worth of a final hurrah before I'd permanently dye my hair back to black. I had fun while it lasted and I have no regrets! I have not tried other colors in this product line so I can't speak on their quality. This product did its job and I was happy with the results. I'd recommend this to anyone with hair bleached to levels 8 or above looking for a week's worth of a whimsical and feminine color.

I was looking for an easy self-apply, healthy and gentle product for my hair. Overtone came up in my search. I will start by saying the smell was minty and fresh and it made my hair baby soft. My hair looked nice and cleansed, refreshed in some sense. However, I had trouble getting color pigment in my hair. I had to leave it in for an hour a second time to grasp some color and apply very heavy handed. I would say after multiple attempts the product did seem to blend my roots with my colored hair somewhat but I wouldn’t say it’s saturated. The application is thick and clay like and wasn’t really easy for me to apply. It seemed to stain just about everything besides my hair lol. It never really seems to wash out of my hair after washing multiple times. Sink, bath and hands (gloves applied) but even just the water washing out stained my hands/nails. A lot of clean up needed and messy product. I am left feeling conflicted but it just doesn’t seem to be the product for me. No harm done but just not the color deposit and application process and cleanliness that I’m looking for.

I gave it a try, and honestly, I liked it quite a bit. I was a little nervous about the color, but it turned out really beautifully; it looks very natural—not overdone at all. I loved it because, in addition to adding color, it left my hair feeling really soft and manageable—almost as if it had been deeply conditioned. I didn't feel like it damaged my hair or anything like that; on the contrary, it actually feels better after using it. It’s also easy to apply—nothing complicated or tricky about it. Overall, I was really happy with how my hair turned out, so I would definitely use it again without hesitation.

The formula has changed. Unfortunately not for the better. I've been using Overtone since 2022- originally Purple For Brown, then switching to Extreme Purple to get more of a grape color, and finally Vivid Violet in the latest incarnation and product consolidation. The deep grape/midnight with slightly iridescent on grey strands color is part of my 'trademark' look as a local activist - something that people instantly recognize and remember. Within the past 6 months or so, the formula has changed - whereas it was thicker almost paste like that stuck to the hair while applying, this new stuff is thinner, more runny, and feels very different when applying. It also smells very different - gone is the distinctive mint like smell that the old stuff had. The color looks mostly okay after leaving it on for about 45 mins, then washing out, however there is now blueish-aqua color around some roots on my forehead. The color is also not holding up as well over time and when in sunlight outside, requiring me to wear head coverings a lot more often to keep it from fading prematurely. I've not had these issues prior to the formula changes. I don't know why the changes were made, but please switch back to the classic formula that has always worked well.