Radiant Red, Red Boosting Shampoo, Enhances and Protects Red Tones with Pomegranate Extract and Vitamin E for Natural or Color-Treated Red Hair, 8.3 Oz

It smells so good and I'm glad I opted to wait for this before dyeing my hair bright red cause this locked in the color and left my hair so soft. It was a great price and a great sized bottle it's a bottle of shampoo, very easy to use if you have bleached hair or you're blonde. It locked in the red dye in my hair so I'm so happy

As a bottle redhead, I use this shampoo to keep my color vibrant. I get so many compliments on my hair!

I have naturally strawberry blonde hair. As I’ve aged, it’s gotten more and more blonde. I don’t want to dye it. Strawberry blonde is a hard color to get without investing big money, but I wanted to kick up the red, just a bit. This does the trick. It’s not covering my grays (which look blonde), but it seems to enhance my red. It’s exactly what I was looking for.

I bought three (!!) different shampoos to keep my very red highlights --- very red. This one, John Frieda Radiant Red Red Boosting Shampoo, is the least expensive one that I bought and, I think it is the best for revving up my red. It is thin and red in color. It washes my hair well and deposits some red on my hair. It doesn't stain or run. It has a bit of a cinnamon scent that I like. I used my usual conditioner and my hair came out nice. A tad bit dry but all of these color depositing shampoos seem to make my ends dry. I just ordered the accompanying conditioner hoping that will add more red and help with the dryness. In all, I think this is the one I will use from now on. The others, although higher priced and salon names, didn't give me as much of a red boost. If the shampoo and conditioner don't make my hair too dry, I will use it often between salon touch ups.

I like the way the shampoo cleans my hair and the way my hair feels after I style it.. The scent of the shampoo is really nice while I'm washing my hair and after my hair is dry. I cannot see any boost in the red color of my hair. The only reason I bought this product was to increase the red in my hair. In fact, the overall color of my hair looks duller than before I started using it. I am going to keep trying it for another week. If I see no difference in the red I will stop. So far it is not effective for the purpose I purchased it.

Luv it for keeping my natural color free of those little gray creepers sneaking in.

I really like the shampoo, I’m older and my hair is starting to fade, red hair trends to fade as you get older. It doesn’t dry my hair out at all. For me it’s great! I don’t know if it would work as well on dyed hair but it’s great for natural red hair.

I have been buying John Frieda shampoos for years and have always been satisfied