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The Hisense 43E77NQTUK is a 43-inch 4K Ultra HD QLED Smart TV featuring Quantum Dot color technology, a powerful 4K AI processor, and Dolby Vision Atmos sound. It supports HDMI 2.1 with ALLM and VRR for smooth gaming, runs on Vidaa OS with built-in Alexa and Google Home compatibility, and offers a rich app ecosystem including Netflix, Disney+, and YouTube. Certified for low blue light and energy efficiency, it combines premium picture quality, immersive audio, and smart connectivity in a sleek, bezel-less design backed by a 2-year warranty.











| ASIN | B0CYQ6CM3J |
| Best Sellers Rank | 133 in Electronics & Photo ( See Top 100 in Electronics & Photo ) 5 in TVs |
| Item model number | 43E77NQTUK |
| Manufacturer | Hisense |
| Product Dimensions | 7.4 x 96.3 x 56 cm; 10 g |
T**E
Great quality TV, highly recommended ! Great value for money!
This is a great TV, excellent resolution and refresh rate, it's my gaming TV. Very easy to uninstall the live TV apps from the phone with the freeview app, because I am not paying TV licence and I never watch live TV, I mainly use it for games and some on demand TV, but never live...great colours, sound, easy to install, it has almost everything...it has bluetooth, wifi connectivity...it is very light in weight, if I had a bigger lounge I would definitely go for 100 inch diagonal...maybe I need to buy a bigger house.. anyway, just to be clear, this is Chinese stuff, but easily matches South Korean Samsung TV, or others like Panasonic etc and the price is unbeatable...I recommend the Pro version, of course, otherwise it is probably just falling into the mundane. Comes with 2 year warranty which is not shown on Amazon, probably because it is easily extended to so much many years of warranty with very little money. Overall, great purchase, let me know if you have any questions about the PRO version only, I do not know about other versions, sorry. The only thing this TV does not have is to play console games ( e g x box games) without the console, but luckily I have the console already...I know TVs who have this feature, but they are at least 5 times more expensive and still are not as good as a Xbox x game console...which means in the end, I am the winner with having the console already and this great TV to complement it!!!
P**K
Hisense lead the way with quality TVs at an affordable price.
After my 12 year old 55" LG TV packed up the other day I needed to look for a replacement quickly. I had done some research in the past and saw that Hisense TVs have now caught up with the likes of LG and Samsung with their QLED technology. So after looking at Which magazine reviews I opted for a Hisense 65A7QTUK. Although the price was slighter higher, I was guaranteed next day delivery through Amazon. The TV was delivered today by AIT home delivery with no problems at all. I received a delivery slot by text the night before and a phone call an hour before delivery and when he arrived the delivery driver let me open the package to confirm there was no damage before he left. The TV is easy to assemble, even for one person, but I would recommend two people if you are unsure and with most smart TVs once it is switched on it sets itself up with ease. My main input is Sky Q and I am absolutely delighted with the picture quality. The TV is also HDR compatible. The sound is OK on its own but is a little "Tinny" which is helped by adjusting the bass setting. You will get better sound if you have a sound bar connected to your Sky Q box. Overall I am really delighted with this TV. It is certainly on a par with its better known rivals and at a much more affordable price. Its interesting as well that some of the 2025 Hisense models are selling cheaper than the 2024 models. Go on treat yourself. You won't be disappointed.
A**R
Great for live tv with no aerial
I got this tv due to its freely capability. Having just got rid of our paid for tv subscription service and no option of utilising a tv aerial, having the ability to watch live tv was a priority. The tv is great, the sound is good and the picture quality is excellent. The remote control is very responsive (this has been an issue on other tvs within the household) but so far so good with this Hisense tv. Freely works without any issues and we now have basic live tv with no subscription fee. Connect tv to internet, open freely app and away to go!! Just what we wanted. All other apps, bbc iplayer, Netflix etc also work great. This tv was value for money at half the price of our previous 50”. We have only one issue hence the reason for 4 stars not 5. Sometimes the tv won’t recognise anything connected via HDMI. We have a PS5 and firestick connected to separate HDMI ports. When selecting these devices the tv returns to Home Screen and doesn’t recognise the connected device and takes a few times of trying before it does. Having researched online to see if there is a fix, unfortunately it appears that this is a problem with many Hisense TV’s.
A**R
Great tv
Great picture and sound quality. Very easy to set up. You can change the channel with your phone, handy when you lose the remote. Nice thin frame on this tv. Great tv for the price.
B**D
Top quality, good price
Excellent picture quality and sound. The interactive menu works well and the remote has all the major services except apple TV. A brilliant TV for the price
H**B
Bought mine in March 2025 and in May just a couple of months later I experienced problems with it and notified Amazon I would be returning it as it wouldn't switch off despite my remote having my new batteries. I had to Google for help as to locate the manual off switch which is under the pilot/remote light and try to navigate the menu. It was under warranty of course and unfortunately due to illness I had to wait until I felt better to return it. It worked a few weeks start of June and then recently in September it stopped altogether and I believe a lot of people experience issues with Hisense and it's disappointing because I thought they were supposed to be a top of the range brand but I finally returned it and just awaiting a refund but I wouldn't recommend it as it's not a reliable. I am going to get a TCL Google TV instead. I have one as a main TV as this Hisense (Vidaa system) was supposed to be a bedroom tv and the TCL is better. The Vidaa system doesn't allow you to add apps the same as a Google TV which is a like a giant phone so I am glad to see the back of this TV .. Do your research first and pay attention to the software issues that can happen with Hisense (Vidaa) TV's.
Trustpilot
2 months ago
2 months ago