UnMarketing: Stop Marketing. Start Engaging

UNMARKETING is one of those rare books that simply changes you.This isn't just a book about doing business the right way. It's about how to truly relate to people when doing business. To focus on what others want. It's about how to engage.Every chapter is packed with eye-opening information, a lot of which goes against the old-school marketing concepts that have been so deeply engrained in our minds.He demonstrates directly what he's talking about, and not just with past examples, but in the most effective way conceivable: he makes you his fan.See, as I was reading his book, I found myself checking out each and every link. I subscribed to his newsletter. I downloaded his free book, IF YOU COULD GO BACK.He embraces every word he writes. Scott Stratten walks his talk like nobody else.I sent him a tweet. He replied immediately. Try it. Just mention @unmarketing on Twitter.He's the guy who makes you feel like he's your friend. Not only does he make you want to buy every product he has to offer, he makes you want to evangelize it as well! He makes you want to write a five-star review, like I'm doing now.Wouldn't it be nice if you could affect people the same way? UNMARKETING teaches you how.Read this book. Even if you don't own a business--It doesn't matter. I'm an author, nevertheless, almost everything he wrote still applied. And the one or two chapters that didn't, like the chapter on trade shows, were so funny and entertaining, I didn't skip a word.Buy this book. I promise you won't be disappointed.

I purchased the book for my husband who reads a lot to help him in his Sales career. The book caught his attention, and my husband is one tough customer! Looking forward to getting good results from the read.

Uncomplicated and easy to understand. As an executive I believe it's important to stay in touch with the blocking and tackling in marketing. While this, in my opinion, is not a ”marketing” book I would recommend to anyone interested in furthering their business mission and/or knowledge base. Just a well written book.

Little did I know when I was assigned this book as required reading for my Social Marketing and Media class that I would be quoting it to all my marketing buddies! Several times I found myself laughing out loud, partly for the author's snarky comments, and partly because he was speaking the gospel truth! This book is a must read for anyone who dabbles in any area of marketing. I've shared this book with many of my colleagues, some very seasoned professionals and some just-out-of-school newbies, and every single person has found this book to be an enjoyable read with valuable take-aways. I strongly suggest that you check him out on Twitter and start changing your perception of marketing!

This book tells readers nothing new. It just talks about relationship building in the same the way dozens of other books already have. The only thing different is the title. If you've read other relationship building books in the past, you needn't buy this one. If it's totally new to you, then MAYBE buying the book would be worthwhile. I don't give it a strong recommendation because it's mostly a rehash of information available elsewhere.

I like Scott Stratten's take on the world of marketing and business in general. Actually, his take on the world, in general.He is irreverent, fun, perceptive, ethical, and perhaps a genius. I was a fan of his before getting the book~~~If I hadn't been, I would be now. As a solopreneur who does not yet have all the expertise necessary to do business in the digital arena, I find his wisdom and insights to be valuable tools. If you have the digital aspects down, but would like more information on either the business or the human pieces, this book will be an asset to your work.

I enjoy this! I'm only partway through, but this is a great resource. Funny and inspiring, I'm making a note of things that work and things I should run from -- FAST! The author is accessible on social media, and he and his wife have a terrific weekly podcast (The Unpodcast - I'm one of the loyal 6 listeners he talks about). Keep up the good work. I'm looking forward to this upcoming revised work.

After seeing Scott speak in Las Vegas, I had to buy his book. I hate the "do what I say not what I do" people. Scott is NOT one of those - he took stage sick as a dog and delivered a great presentation. He doesn't tell you how to do magical things, he details how he reached conclusions, how he executed theories and details the real world outcomes. This book is a punch in the face to "Marketers". It's a kick in the pants to those like me who just need to get to doing what we know we need to be doing!

Purchased for a Xmas gift and greatly appreciated

Ich arbeite seit mehreren Jahren im Online-Marketing und habe das eBook auf eine Empfehlung gekauft. Für alle, die die ersten Schritte im Online-Marketing machen oder einfach mal eine frische Perspektive beim Marketing einnehmen wollen, ist der Titel super geeignet. Ich bin auch bei 95% des Inhalts voll auf der Linie von Scott Stratten (Jeder, der mit Kunden zu tun hat, ist Marketer - volle Transparenz Kunden gegenüber - etc.). Ich persönlich habe allerdings meine Probleme mit dem Lobgesang auf die sozialen Medien. Sicherlich sind Facebook, Twitter, usw. sehr potente Mittel, um mit Kunden in Kontakt zu treten. Aber ich habe einfach zu viele - auch gut aufgezogenen - Maßnahmen gesehen, die nicht funktioniert haben. Es reicht halt eben nicht, wenn man sich extrem viel Mühe gibt. Die passenden Kunden und ein wenig Glück gehört auch dazu.

Scott has written an excellent book on marketing and marketing theory - providing real-life examples from his own experience. This book is nicely broken down into several short chapters explaining in good detail both strategies and methods. His focus on the importance for customer service encourages you to make sure all your employees are trained and excel in that area. Scott highlights several mistakes other companies have committed as a result of poor customer service - all resulting in a loss of customers, and therefore revenue. I had more than 10 years' experience in marketing when I read this book and I still learned a great deal from it.

Gefällt mir gut.Auf der einen Seite ist es toll, dass mittels Geschichten erzählt wird, was gut und was weniger gut ist (storytelling und so).Gleichzeitig ist es auch die "Schwäche".. klar, ein "mach das und gut" gibt es nicht, etwas mehr "Anleitung" wäre dennoch schön.

The guy likes twitter. :) this book is definitely worth reading if you are an entrepreneur under 35 #im35butfeel18 #unmarketing