– Julep It's Balm: Tinted Lip Balm + Buildable Lip Color -That's Sweet - Natural Gloss Finish - Hydrating Vitamin E Core - Vegan

I love, love, love this lip balm! I’m a mature woman. My old lipsticks which I loved in my prime are just not cutting it anymore.. My lips feel dry a lot these days (plus my skin) so I have has to replace a lot of old make up/ skin care. I can feel the hydration of this immediately when applying it. I picked the perfect colour very similar to what I used to wear. No tightness , dryness anymore.. A good find!

Bought this following a magazine recommendation. It’s nice and soft with good colour which lasts. Only reason for 4 not 5 stars is that it’s slightly darker than it looks in photo and I wanted a very pale colour.

Beautiful colour and is very moisturizing and soft no stickiness. Glides on and stays on.a new favourite for me.

Really good colour & like that you can have a opaque light cover or build it for full colour & its very moisturising

This is product is lovely however is nothing like the colour advertised. I ordered island blossom however is more the colour of grape jelly

I purchased this lip balm because in all of the pictures it looks dusky pink in colour. However I was disappointed when it arrived as it is more of a brighter pink colour.

Fantastic product from a lipstick lover !

The title says it all really. I love the product itself. It behaves more like a lip stain once dry but doesn't dry my lips at all. The 90s neutral is just that, except back then it would've been matte. This is a gloss so obviously it's shiny, but not too shiny. It's a really nice everyday product, fresh looking without seeming too "done." The bad. I hate these new gloss pencils like children's crayons. It's really messy to apply and it's not really a product you can use a brush on due to the core. Since it's so pigmented I wouldn't dare apply it without a mirror. Years ago the body shop had a similar product (it was really crap and dried one's lips like the Sahara) but it was easier to apply since the start had been cut like a lip stick which seems to make all the difference. So to sum up, yes, it's nice but please make it easier to apply neatly.

Penso sia diventato ufficialmente il mio lip balm preferito, colora e ammorbidisce le labbra in modo del tutto naturale! Sicuramente comprerò in altre colorazioni.

It glides smoothly.The color needs to be built .medium staying power.Not many color choices.

I loved these colors. They also feel great & smooth my lips. I've noted that others said the color doesn't stay on long enough but it is a BALM not a lipstick. I expected to have to reapply as I would any lip balm. Easy to apply, flattering.

Black cherry is quite dark and bold. I like it. You don’t need much to get a darker look that’s more of a balm than a typical lipstick. If you’re looking for a bold colored balm I’d say go for it! The formula is creamy and feels nice. Doesn’t last as long as typical lipsticks but most that are labeled as moisturizing or as a balm typically don’t last a long time so that was expected. It doesn’t wear down in a patchy or strange way or settle in lip lines. I like to apply it with one of those soft silicone lipstick/balm applicators. It seems to go on smoother and better than straight from the tube/stick. I just rub the silicone applicator over the balm and apply that way (repeating until I get the desired color and feel). If you use too much it will smear. Less is more in this case, I think.

These are creamy and feel so nice. The colors are pretty and not overly bold. I'm REALLY pleased.