GuruNanda Hydroxyapatite Toothpaste, SLS & Fluoride Free, Whitening Toothpaste - Freshens Breath, Fights Plaque - Natural CocoMint Jasmine Neem

This is the best toothpaste I've ever used. The ingredients include flower extracts and plant oils as well as the hydroxyapatite which is kinda cool, the packaging is beautiful, the free tongue scraper and tube roller thingy are super useful, and when I scanned it on Yuka (an app I use to check products for potentially harmful ingredients) it ranked it a 90/100 ('Excellent' range, and the ten points off were just for low-risk possible allergens). That's the highest score I've gotten from any toothpaste I've used so far, even the baking soda-based ones. And, it works well! Especially using it with the tongue scraper, it makes your teeth feel clean and your breath smell fresh for hours. Also doesn't taste bad, though it is kind of a weird color out of the tube but it foams up nicely and works perfectly. Definitely a repeat buy!!

I loved this toothpaste! The taste was quite strong and maybe Mint-Jasmine is not for everyone (like my children), but I liked it a lot and it left my teeth feeling super clean. It came with a free tongue scraper and a little device to help get all the toothpaste out to the very end, which were both easy to use and helped it be great value. It is Fluoride-free, and SLS free too, but has Hydroxyapatite and Neem oil which is great for remineralisation. It was good for my sensitive teeth, as I could eat anything without pain.

This is the first flouride free toothpaste I have tried and I'm not disappointed. I like that it has hydroxyapatite and I love the flavour. My teeth have lightened by a few shades after using for a couple of months. The tongue scraper is a bonus as is the tube squeezer that really helps get the last bit out of the tube. My mouth feels very clean especially when I do coconut oil pulling first. Overall, very pleased with this toothpaste.

Absolute convert to this toothpaste and now the whole family love it too. Cleans far better than the usual toothpastes such as Sensodyne which we have used in the past. Have had no issues with sensitivity since starting using it a few months ago. Quality is excellent and comes attractively packaged with tongue scraper and squeezy thing for extracting every last drop! More affordable than Risewell and does as good a job if not better.

What a pleasant surprise! I would like to say how I love the flavor and smell of the toothpaste. The texture is nice and foamy when brushing. It's nice and refreshing, but it also comes with a real nice tongue scrubber that at a store would be a few dollars.It's also a great amount for the price. I would recommend it.