McCormick Culinary Imitation Vanilla Flavor, 1 pt.

Real vanilla has gotten super expensive so this is a great substitute. Tastes just like the real thing for fraction of the price, and no alcohol to boot.

Love it

I know vanilla better than most people. I make my own extract, from beans and alcohol. It's about an 18 month process, though little work is required. Vanilla is a superb seasoning, making it one of the two most important of all the spices (black pepper is about 60-70% of the spice business (by dollar) And vanilla is the second most valuable spice. And who doesn't love vanilla? Vanilla ice cream is the single most asked for flavor, and in some stores, accounts for about half of all sales! But some recipes that call for vanilla just need it for a base flavor, you are never really tasting the vanilla. Like my waffle recipe. If you make it without vanilla, it tastes a little off, a little flat, but you are not really tasting the vanilla. And that is where the imitation vanilla comes into play. At a fraction of the cost of even the cheapest vanilla extract, the imitation vanilla can provide that base flavor for a fraction of the cost of the real stuff. Vanilla extract contains over 200 different chemicals, most in minuscule amounts. But one, vanillin, is THE primary flavor of vanilla. That is what is in the bottle, just vanillin. So recipes where vanilla is not the key ingredient (waffles, pancakes, desserts strongly flavored with other flavors, etc.), this stuff can step in and provide that flavor base, for a fraction of the cost. Good value, from a trusted source.

We use vanilla in everything it seems, and the small bottles are so expensive for what you get. McCormick's is a good product, not the very best, but decent for the price, and I will buy it again.

happy with it