Free Spirits Non-Alcoholic Aperitivo Milano - Award Winning Bitter Red Aperitif Alternative - Low Calorie, Vegan, Gluten-Free with Vitamins - Natural Ingredients For Cocktails - 750 ml Bottle

I'm getting a head start on my new years resolution of cutting down alcohol intake and I'm confident this Free Spirits option will make it super easy. It’s not overly sweet, which I really appreciate, and it pairs beautifully with tonic water or as a base for more elaborate mocktails before dinner. The bottle design is sleek and looks great on my bar cart, too!

Just ok. I would not purchase again.

Have had excellent negroni mocktails in restaurants; this is NOT what they used. Too sweet and it tastes suspiciously like fruit punch.

I've tasted a ton of NA products, trying to find something for my elderly mom to drink as she can't tolerate alcohol these days and also for myself for cocktail hour on work nights, and the Spirit of Milano has been my favorite. I've found NA Campari or Aperol-like liqueurs to be more similar in flavor to the real thing than other liquor substitutes, and I've tried both the Lyre's Italian Orange and the Martini & Rossi Vibrante which are pretty good. The Spirit of Milano is way better, though. It's less sweet, has more complex flavor, and provides more heat at the end. I still prefer Aperol but I actually don't miss it too much if I'm drinking Spirit of Milano instead. Spirit of Milano has no artificial color or artificial sweeteners (it just contains sugar, and not much of it), unlike Lyre's which contains red dye. I wish it were a little less expensive but, unlike other NA products that I've purchased and then poured down the drain ("Tastes like pickle juice!" or "Tastes like poison!" or "Tastes like dirty water!"), it is delicious. I wish it had a different name as I feel silly asking my husband to pour me some "Spriti of Milano" so we just call it NAperol at our house.

The flavor is great.

Better than aperol

As a cocktail enthusiast, I've been intrigued by the recent proliferation of NA spirits. After a fair amount of research for a Campari/aperitivo-esque NA spirit, I purchased this one on Amazon for $36.99+tax. I was so excited to try this, and imagined enjoying it as I would Campari or a similar aperitivo - sipped on the rocks, topped with club soda and an orange twist, or as an ingredient in a mixed cocktail like a negroni, boulevardier, spritz, etc. - but without/with less booze. Unfortunately, this is a categorical, and expensive, FAIL. I first tried it on the rocks. It taste like Robitessin, but somehow worse. I persisted, and tried it toped with seltzer and a squeeze of lemon -- awful. Then tried it topped with raspberry-lime spindrift -- terrible. I would not adulterate real alcohol by attempting to mix an actual cocktail with this. I can't believe I spent nearly $40 on this -- Campari is less expensive! Bottom line: Snake oil. Don't waste your money.

Campari and soda is one of my favorite drinks, so I bought this to make an alcohol-free version. It doesn’t taste exactly like Campari, but it is refreshing in the same way and I like it.The flavor is not very concentrated so you might not be able to dilute it very much, depending on how you like your drink.