✨ Turn heads with colour that lasts and shines bright! ✨
L'Oreal Paris Preference Hair Dye in 7.23 Bali delivers up to 9 weeks of fade-defying, multidimensional colour with a high-impact shine. Its innovative oil-in-gel formula ensures drip-free, even coverage and rinses out in just 25 minutes. The included nourishing conditioner with UV-filter and Vitamin E protects and enhances hair shine while providing up to 5x more nourishment for healthier, vibrant hair.
Product Name | L'Oréal Paris Preference permanent hair dye, optimal grey hair coverage, fade-defiant hair colour result, blonde hair dye, 7.23 Rose Gold Blonde |
Weight | 2 Kilograms |
Volume | 996 Millilitres |
Units | 1 count |
Manufacturer contact | L'Oréal Paris, London, W6 8AZ |
Brand | L'Oreal Paris |
Format | Gel |
Country of origin | Belgium |
J**
Amazing
My go to hair dye. Great coverage. Vivid colour. Not too smelly. Value for money
S**9
No more yellow brassiness
I bought this to cover root greys and tone down the yellow blonde, I have multiple tones going through my hair blonde and very light brown , I also use a few tape ins either side of my hair for thickness due to have very fine hair. I covered all my head (shoulder length hair) including the tapes left on for 30 mins . All I can say is I really like the end result it’s completely removed the yellow tones from my extensions and my own hair and I am left with a silver blonde ash colour which is much better than brassy yellow I had going on. I will say that it did loosen one of my extensions so I had to retape and refit but no drama there. Really surprised and will use again when my greys start coming through again.
M**N
Lasts longer than the other rose gold colours
Best rose gold colour . First wear is slightly dark but better after first wash my fave one
M**K
Bold colour with room for improvement
What a bold change! This purple-tinted option gave my hair a deep, attention-grabbing shade that turned heads during the school run and even drew a compliment from a friend at the pub. The colour delivers a rich tone, though it doesn’t entirely match the vibrant hue shown on the box. After about three weeks, it began fading more than I’d anticipated, leaving a somewhat dull tone. Not ideal, but not a complete loss either. The thicker consistency made application less messy than I expected, although the smell was rather strong, it lingered even outdoors! I applied it with care, meticulously sectioning my hair, and the conditioner left my hair feeling wonderfully smooth. If you’re thinking of covering grey streaks or trying something bold, it’s a dependable option, but do consider how long the colour will last.
A**.
Gorgeous colour
Was really easy to apply and is a great colour. I used this to enhance my natural red hair and I’ve received so many lovely compliments on the colour.
M**E
Lovely colour
Easy to use covered my previous colour very well. (Blonde) very vibrant red but looks nice. Does run red when you wash it the first couple of times so don't use good towels. Left hair soft and shiny.
T**A
Great colour
I purchased the Bright Red and was very happy with the colour payoff on my medium-dark brown natural colour; however, the colour transfer is insane. Even after multiple washes, red was still transferring onto my hands and clothes. This should not be happening with a permanent dye, and I've never experienced this problem with any other permanent red dyes after dying my hair for over 5 years. Probably wouldn't purchase again for this reason :(
V**K
Orange/Coral
I find that this orange/coral works well. Used it twice so far and about to use a third time but might try the pink or lilac next
Trustpilot
1 month ago
1 day ago