How to Sell Anything to Anybody

Perfect for selling cars

Yes, this book is nearly 30 years old, but timeless material is in great abundance. It's still relevant today. Joe's straight-talk style is so easy to read, you'll probably fly through this book in one sitting. Joe presents real-world actions that made him a world-record salesman. The first half of the book focuses on your attitude and prospecting. Your attitude...most importantly about yourself...is the foundation for being a great salesperson. Joe addresses this topic first and then discusses prospecting strategies. The second half of the book focuses on how to interact with your prospects in the actual sales environment. As such, this book is as much inspiration as it is instructions...and that's a good thing. If you don't get yourself in the right frame of mind, none of the other stuff is going to matter. Joe's own story...if you don't know about it, do a quick Google search...is motivating in its own right. As Joe mentions often in this book, he wasn't born a great salesperson. He's a self-made man, and he's still learning just like the rest of us. Joe tells you "the most important point" (p. 57) is remembering and acting upon the principles of the Law of 250 (Chapter 5). Prospects and customers are a salesperson's lifeblood, and each good salesperson must accordingly treat all prospects and customers with appropriate reverence. Not surprisingly, Joe stresses persistence ("...throw enough spaghetti on the wall, some of it's got to stick" - p. 69) and extraordinary efforts to cultivate repeat business (pp. 97-100). In Chapter 18, "Winning After the Close," Joe makes you take notice that there's still plenty of work you must do after you make the sale. Follow up with the customer and keep in touch. Also, be sure that you employ the "spending that more than pays its way" (p. 222) to make lasting impressions on past customers that will have them-and their 250 friends-coming back to you again and again. Because this book is so accessible and the concept of "sales" permeates so much in life, I strongly recommend this entertaining and educational book to just about anyone.

Great book! It’s heavily tilted to car sales but there’s a lot of great gems in here.

I read the negative reviews and some say that he keeps relating back to selling cars. Well obviously, that’s how the man got the title “worlds greatest salesman”. In my opinion, this book was fantastic. It was filled with non generic information and things that could actually help you. I feel like the people that didn’t get anything from this book are the people that are looking for a simple way to get rich. That’s not how this book works. He gives you info on how he did it, and it gives you ideas, at least that’s what it did for me. I would recommend this book, and if you’re wondering, I detail cars professionally and I still got ideas even though my profession is nowhere near selling cars.

If you've never managed salesmen you might not realize what a bunch of wimpy little girly-men a lot of them are... they have a big bluster about how great they are at selling but the truth is they are in general too craven, lazy, or lacking in real personal development or skill to go out and get the customers in the door. Girard pulls no punches. He never sat around waiting for the phone to ring. He didn't hang out bitching around the coffee machine... he was on the phone calling people, asking them to please come in and ask for Joe Girard. He got fired from his first job selling cars because he was making the other salesmen feel like losers. A great salesman gets out there and gets customers to walk in the door. A lazy salesman just hangs out on the floor. Which type would you rather have working for you? Yeah, it's dated. It's from the 1970s. the cars were big and ugly then... and so were the suits Girard wore. His customers were working class guys who would be impressed by a pinkie ring - so he dressed that way. Girard, he's a smart guy, he assesses the lay of the land - scoping out the territory, making friends, scmoozing. How the 'ell else do you think you get to the top of the game selling cars?

I bought this book for my husband who started a new role in sales. He likes the book so far and says that it has a lot of valuable insides. I am happy that he likes the book. It is really easy to read. 5 stars.

I purchased this book for my son. After a career in sales, my son is also launching a career in sales. This was a book that I read in my early days of selling and I sent it to him to read. This book out lines classic selling fundamentals and provides solid motivation and indicators of success. Follow Joe Girard's example and you will be a successful sales representative. I highly recommend this book to anyone who is or desires to be a professional sales representative.

haven’t finished yet but i’m really enjoying this book

Book is good, delivery by Amazon was smooth, quality of book is also good

シンプルだからこそ力強い語り口に引き込まれました。英語は文法的には中学程度、難しい単語も凝った言い回しも登場しません。（ときどきスラングがでてくるのでこれは調べました）文章は長くても３行程度。多くは２行までです。洋書初心者にもお勧めです。

One of the best reads if you love true sales.

Te ayuda a mejorar en las ventas y crear relaciones es lo más importante....

Joe Girard erzählt in seinem Buch seine bewegende Geschichte vom Looser, der ständig gefeuert wird und keinen Job finden kann, zu einem Top-Verkäufer, der viele Autos verkauft und es ins Guiness Buch der Rekorde schafft. Er gibt dem Leser einen Einblick in seine Gedanken, die er während seinem ersten Sale hatte und jedes Mal beim Gespräch mit neuen Kunden hat. Seine Tipps sind sehr praxisnah und leicht anwendbar für jeden, der gerne das Verkaufen lernen würde.