Permanent Liquid Hair Color for Gray Coverage, Brown

Absolutely love this product and can’t say enough good things about it! I’ve tried so many different hair color solutions over the years, and this one truly stands out. First off, it doesn’t dry out my hair at all—which is a huge win, especially if you’re coloring regularly. My hair actually feels softer and more nourished after using it, which is something I never expected from a color treatment. Another major plus: it provides full gray coverage, which has been a struggle with other products I've used in the past. The color is rich, even, and long-lasting—definitely superior to any box dye I’ve tried. I used to have to touch up often, but this one holds up beautifully over time. And let’s talk about the shine! After coloring, my hair has this gorgeous, healthy-looking sheen that makes it look like I just walked out of a salon. It’s vibrant without being harsh or fake-looking, and I always get compliments after I use it. Overall, it’s a game-changer, and I genuinely look forward to using it every time. Highly, highly recommend!

Excellent colour for grey roots especially if you soften the greys with 20 developer for 15 minutes prior to colouring.

I just love this line for my clients who are wanting to cover up their gray roots! Use with 20 volume developer and let process for about 40 minutes. Color lasts between 6-7 weeks usually, although just keep in mind, everyone's hair health is different & that may affect your results. I've seen so many negative reviews on wella colors and like 98% of them who go into detail are just operator errors. Don't dye your hair at home if you don't know what you're doing, then leave negative reviews on products bc that hurts sellers when their customers are uneducated/inexperienced. Consider porosity when applying color all over. If your hair is super porous on the mids & ends& your regrowth is virgin, you're going to have that color grab a lot darker on mids and ends compared to your roots. But in my clients case, for full root coverage- with about 80% being gray, on about a 3-4 inch regrowth...this was the perfect solution for my client. A half of a bottle with a 1:2 mixing ratio is all we needed for root coverage, otherwise you'll have a lot of product leftover. Be sure to use a color sealer and/or a color safe shampoo and conditioner when washing and rinse with cool water always to elongate color life. Hope this helps!

Wonderful. Not too ashy and not too warm. If ur doing this at home make sure to fill with red like i did or it'll turn out bad. I used semi permanent adore truly red and 4a.

I love their color results and it’s very easy to use. I docked one star just because I wish they’d give an even 4 ounce size to make measuring easier.

Very nice color

This product has a rich long lasting color. Easy to apply and is long lasting.

Whenever i use a level 4 color, my hair will always look black at first, my hair is very porous. But after 5-6 shampoos, it becomes the intended color. So just expect that, dont freak out if it looks black.