New Retail Born in China Going Global: How Chinese Tech Giants Are Changing Global Commerce (Digital China)

I highly recommend this book not just for those doing business in China but also marketers and business divisions in Europe and the US who are looking towards the future and thinking 'How do I stay on top of my game?'.The book cleverly mixes case studies, examples, consumer insights, and analysis in a straight-talking (and often funny) way that is easy to digest (I read it in one sitting).If you are looking for something heavy and technical - this isn't it. But if you want a fascinating insight into how and why the tech giants of China have redefined the way consumers socialize, share, run errands, hail cabs, do banking activities, buy...then you'll appreciate this book.

New Retail: Born in China Going Global is a thought and insightful book that clearly explains, even to the lay person, the changes happening in the global retail markets and China's role in making those changes. This is a timely and important book and one that anyone involved in retail and marketing should own. Kudos to the authors!

Zakkour and Dudarenok deliver on the promise and premise of the book, that Alibaba and China’s technology and digital commerce companies have built an entirely new version of what retail is and will be.What I found particularly interesting is the idea of an evolution from channels and ecommerce to ecosystems and habitats with the goal being the “4Cs”. I highly recommend this book to brands, retailers and anyone looking to understand where commerce and consumption are in Asia and where it is headed globally.

Fantastic read that is easy to digest. Practical examples and case studies help the reader get a sense of what is possible and what is most relevant.

Reading this book will give you a competitive edge if you do business in China ... or in America, or Europe, or Australia, or Southeast Asia, or South America, or anywhere else. Strategic differentiators about this book over other "understanding China" books: 1) It's NOT about China ... it's about key Chinese retailers leapfrogging other established countries' brick-n-mortar/offline model and how you can/should apply to YOUR market(s) to take or continue leadership; 2) Describes the architecture and the integration behind all key drivers of "boundryless retail"; 3) Explains who is driving these same trends/systems outside of China and in which focus markets; and 4) Outlines how/what to apply first if you live in a market that is trying to "catch up" to China. TOTALLY a must-read is you are a US retailer or a manufacturer selling to US retailers as well. It will spark many "ah-HA!"s that will help you lead in your category.

The book was very informative about today’s global market. The author was able to capture my attention throughout the book. This is not easy because I get bored if a book is difficult to read. I would strongly recommend the book if your interested in the future of global markets and how they will impact our lives.

This is a fantastic read on the China market/customers and how to compete and win. More importantly, it's a great read on how the world of retail is changing, what the implications are, and what is required to survive and thrive in this new world. Michael uses tons of real world examples of companies that are succeeding, not just theoretical or anecdotal evidence/examples. I will have this on my shelf and handy to advise clients moving forward.

Insightful, digestible overview of digital disruption, new retail, and the influential powers behind it all. This book is so comprehensive and important for anyone who wants to start a company/brand today that it is mandatory reading for my students in the Innovation Course I am teaching at Parsons School of Design.

Ich lebe seid 12 Jahren in China und es unglaublich zu sehen wie Chinesen aller Altersklassen Digitalisierung und E-commerce nutzen. 700 Mio Konsumenten und 900 Mio WeChat Abonnenten treiben die Gewinne und Geschaeftsmodelle von Alibaba, WeChat et al. Bargeldloses Bezahlen, Supermärkte ohne menschliche Mitarbeiter, augmented Reality shopping sind heute schon Alltag in China. Das Buch gibt detaillierte Einblicke in diese Innovationen made in China und was dies fuer die Welt bedeutet - erklärt anhand von vielen interessanten Beispielen. Sehr empfehlenswert fuer alle die sich mit China, Digitalisierung und der Zukunft des Einzelhandels beschaeftigen.

This book is very well written and provides an excellent overview of the New Retail phenomenon and how China's digital revolution enabled this phenomenon. I strongly recommend it. For the most part, the book doesn't reference its sources (be it McKinsey reports, eCommerce experts, the Alibaba book, OECD, WTO or other institutions), and that's the reason why I only rated it four stars, not five stars. The proofreading could have been a tiny bit more thorough, as I identified several instances when words were repeated.