

✨ Elevate your delicate laundry game — because your fabrics deserve VIP treatment 🧺
FOREVER NEW Delicate Hypoallergenic Laundry Detergent Liquid offers 50 to 64 large loads per 32oz bottle, specially formulated to gently yet effectively clean delicate fabrics like silk, cashmere, and wool. Its hypoallergenic, residue-free formula protects sensitive skin and preserves fabric softness, color, and shape. Free from harsh chemicals and never tested on animals, this detergent combines over 50 years of fabric-care expertise to deliver a premium, eco-conscious laundry experience.
















| ASIN | B00U3ZHL0E |
| Best Sellers Rank | #16,750 in Health & Household ( See Top 100 in Health & Household ) #140 in Liquid Laundry Detergent |
| Customer Reviews | 4.7 4.7 out of 5 stars (1,669) |
| Date First Available | February 26, 2015 |
| Is Discontinued By Manufacturer | No |
| Item model number | 754584300321 |
| Manufacturer | FOREVER NEW |
| Product Dimensions | 8 x 4.3 x 2.5 inches; 1.08 Pounds |
A**R
This is the best delicate detergent I have ever used!
This is a fabulous product; it really cleans and is made for delicate fabrics - it has a light clean fragrance. It removed a stain, that regular detergent didn't touch - great find!
M**D
Gentle on delicates and skin
I’ve used this laundry detergent for washing delicates for years. It work well and doesn’t irritate my very fussy skin.
C**M
Great for hand laundry
Very happy that Amazon has this product back. I'm happy to have a fragrance-free option, and I like the liquid better than powder when I'm doing my hand laundry. This is a really great product that I've used for years.
M**A
Great product!
Haven’t tried this yet. I buy new when my last bottle is half empty & this time I accidentally ordered liquid; have always used powdered. Love the powder so I am completely optimistic the liquid will work wonderfully as well or I would have returned it.
D**R
Love This Product!!! Been Using it for 20+ Years for Everything!!!
When I originally discovered Forever New, it was at Nordstrom who no longer sells it. Too bad for them. I used Forever New for washing my Lingerie, my Towels, my Clothes, my Carpet and anything else that needs cleaning. It's gentle, yet effective. I think my clothes, towels, and carpet have had their life extended by using this product. I can also use cold water saving the heating bills for water. On top of that, it has a faint scent like clean, fresh air after a winter rain! It's just enough to say, "Ahhhhhhhh," when you smell your clothes. It's not so strong it knocks you out like some detergents do. Thank you Forever New for your wonderful product. I can't say enough good things about it. All I can say to everyone is try it. You will LOVE it! DeeDee G. An extremely satisfied customer!
E**G
Great Product - Messy Shipping
I love this product - be aware about having it shipped, however - the liquid detergent (even though wrapped in the box) arrived having leaked all over the box and was a real mess - some of the product was lost as a result.
T**.
Most favorite detergent in many years
My favorite detergent ever, so far, which I've been using for many years already. Most importantly to me it washes away easily and doesn't leave chemical smell, as opposed to many others that don't go away even after a very thorough rinsing.
M**E
Softer clothes, worth it
I am new to Forever New. My review is for the unscented liquid. I have started to feel now that my clothes have probably been washed 2-3 times in this laundry liquid (I finished a 2-pack) that they are noticeably softer with no other product used in the wash or dry cycle. I think that this soap goes a long way, because you do not need more than a few tablespoons in an HE washer. I notice a very slight "clean" scent from the clothes, which I like and doesn't seem to bother my very sensitive nose. I recommend this detergent because it is eco-friendly, and blankets, sweaters, cotton shirts etc all feel really nice and soft, and look and smell clean. It might cost more than the typical everyday detergent, but I will be reordering. My one particularly important note for those with hardwood floors, this *might* take the finish off if not cleaned up. I rent and the floor was already bad, but I did notice a few spots that looked new and like drip marks in front of the washer. Because the soap is clear it is hard to notice if you accidentally have a drop or two hit the floor, and now I just make sure I wipe up every time.
マ**5
肌が弱いとか気になってることがある方以外は、高いお金を出してわざわざ買う必要はなさそうです。 つけ置き&すすぎが早いのは日本の洗剤でも十分できますし、洗面器で小さじ1杯、手洗い桶なら大さじ1杯、洗濯機ならば大さじ2杯というのは、日本の濃縮タイプの洗剤とそんなに変わりません。 汚れ落ちも、スーパーNANOXを使って同じような衣類(靴下とか下着とか)を同じく手洗いして比較してみましたが、水の濁りの程度はいずれも変わらなく思えました。 アルカリは皮脂汚れに強いけど、おしゃれ着を長持ちさせるには中性洗剤がよい(衣類の材質を問わず衣類に優しい)そうなので、衣類の新しさを保つとはいってもご家庭でのおしゃれ着洗には向かないのかなと。 「汚れ落ちの良いアルカリ洗剤で短時間で洗い、タオルドライで衣類に負荷をかけず、平干しする」という工程が、衣類を劣化させないポイントであって、洗剤は関係ないんじゃないかなと思いました。 匂いはいい匂いです。 高評価は海外の方が多くレビューしているからで、輸入コストがかかる日本での利用はコスパが悪くなりますから、星の数を鵜呑みにすべきではないなーと思いました。
S**1
On using this product, my clothes no longer cause my back to itch. Product is just as effective as other detergents in cleaning clothes.
闇**夜
届いた段ボール開けたら… 液体が 漏れてました(;Д;)
G**A
Great clothes wash when using these Detergents
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