Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!

Highly accessible, easy to read, full of gems on copy-writing and understanding the drivers, stressors and motivations of your 'avatar' ideal customer.A gem of a book. Both entertaining and thought provoking in equal measure. It's got more highlighter pen strokes than any other book I've read in the last year. I have a feeling I will be referencing and dipping back into Jim's wisdom and hacks on a frequent basis.Massively shortened my learning curve. Highly recommended, excellent value for money.

I do not write that many reviews but I found this book so helpful I want to give struggling copywriters a helping hand.I’ve probably got 30 or so books on the subject in my library as I’ve been studying the subject for a few years as it’s part of my job now as I need to promote my business.This book is the ONLY book you need to be able to master the subject.It covers everything and I use it every day while writing email copy and web pages.Do yourself a favour and just get this one and save £100’s.There is shameless promoting of Ray Edward’s other businesses but don’t let that put you off - just take it in your stride, it’s business and we’re all adults here !Thank you Ray, excellent book !

At times the writing style was too childish and at others it was frustratingly vague - even with the use of 3rd grade english you're left guessing what exactly he means.But overall the best book on copywriting I've read with some real game-changing gems that I haven't read in the classics. The classics weren't made for the modern age and that's why this book stands out.

I like this book. I've been in tech sales for over 20 years and even now I get lumbered with writing outbound email cadences. I like the way this book give you a framework to create copy by, with some great examples too.I often refer back to this book when looking for ideas.Worth the money.

Can’t fault Amazon! Delivery took no time at all! As for the book, we’ll I’ve only just started it but have to say am totally gripped! Jim’s understanding of the whole marketing. / sales is second to none & he explains it all in plain English! Superb! ;)

This is the shining jewel in the crown-a must read book for any wannabecopywriter and who would'nt wantto be? it's an exciting profession,great lifestyle, plenty of mony andfreedom. If you only read one bookon copywriting make it this one,and this is important, dont get itwithout buying it alongsideRussell Brunson's Dotcom Secrets,Expert Secrets and Traffic Secrets,this handsome hardback collectiongo to gether like ham and eggs.Paul Bacchus esq

I've never come across a book so packed with value. I knew my copy sucked which is why I bought the book. I spent the next weeks tinkering and rewriting over and over as I made my way through the book.Thanks Jim.

This is not a book about how to become a great copywriter. It is a book about how to write decent copy if you can't afford a great copywriter.I do recommend that people do learn how to write copy themselves if they're in business, but for the really important things... you should actually hire a great copywriter.Why? Because a great copywriter is going to make you so much more money than you would be able to by yourself with this 101 course. You should do BOTH.As you improve as a copywriter, and learn the REAL secrets, you will find that some of what Jim is saying here is actually quite misleading, and it is likely designed to limit mistakes more than maximise potential. For example, he says that your client does not care about you at all, they only care about them. And then gives you a hard rule that you should purge all uses of the word "I" from your sales copy.This is... not good advice. If you are in direct response marketing, one of the most important things is to establish rapport with the client and nurture your relationship with them. Who wrote the headline is often more important than what the headline says. There is a lot of power in a name. Even Jim Edwards uses his name value extensively. The greatest copywriter of all time, Gary Halbert, would probably look at Jim Edward's advice about not using the word "I" and say "What are you, nuts?"The problem is, most people talk about themselves in the wrong way. See, good copywriting skills are not enough. You need to have a big idea behind whatever you are selling, and you need to be larger than life. You definitely shouldn't talk too much about yourself if you haven't got anything interesting or relevant to say about yourself. The problem is, if you ONLY have good copywriting skills, then yeah, you shouldn't talk about yourself, because why would anyone care?Another point is that sometimes you actually don't want to sell as hard as possible. You want to only build expectations that you can meet or exceed. Because you don't just want clients buying 1 time and never again if they get disappointed, or worse, asking for refunds. You want them to buy from you over and over, so often it is actually better to UNDERSELL your offer. You get fewer clients, sure, but they will be higher lifetime value clients.I will hold off on leveraging such techniques in this review and really selling you on my perspective, but I would at least like you to consider why you should at least look at other perspectives and not take any particular book as your "Bible" on this subject. There is a considerable amount of advice given in the direct response world which is simply BS, so you always have to question anything you hear or read.