WILEY Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text and Cold Calling - Hardcover, English

Ce livre permet de bien comprendre les tenants et les aboutissants du "cold call" et donc du démarchage. L'auteur explique notamment avec brio et avec humour : - pourquoi les méthodes varient en fonction des différents secteurs d'activité, - comment établir des listes de prospects en utilisant de nombreux filtres, - l'intérêt du CRM, - pourquoi il ne faudrait pas hésiter à demander des recommandations au client, - que le social selling n'est pas la panacée pour conquérir de nouveaux clients.

Why is the cover not printed on the front page of the book? So disappointed ☹️ Let’s see if my next book is what it shows on the description.

Este libro es una joya. Lo he estudiado, lo he practicado por pasos y los resultados son notables. Aquí se demuestra lo que muchos evitan.. es clara la forma en que evadimos el rechazo por nuestra sola naturaleza humana, pero si eres un vendedor comprometido, y más si eres dueño de tu negocio, la prospección es un must que hay que dominar y hacer. Nada fácil, desde luego. Al leer este libro te garantizo que podrás ver tu negocio desde otra perspectiva y tomar acción, si no lo haces, entonces no entendiste nada. Mucho éxito!

Absolutely fantastic book! I recently started in a career in sales and thought that this might be a good way to learn the ropes quickly. Safe to say this was a fantastic decision! The book is written very well and has loads of helpful advice, all aided by free web content you can follow up with! Quite possibly one of the best self-improvement books I have read yet, I will be keeping it close to my desk as I'm sure i will be going back to it for advice on things when it comes to it. Would definitely recommend this to anyone starting a job in sales, its a must-have.

Context: mandated read by my company. Starts extremely cringe with a lot of platitudes (the first 80 pages can basically be summed up as "always be prospecting") but it gets better past the half way mark. Can't say it's the best business book I've ever road, just ok.